Style of Business - Page 12

The 4 Tips for Communicating Effectively with Employees as a Leader

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4 Tips for Communicating Effectively with Employees as a Leader
When you’re part of a business team, whether you’re the company owner or the newest intern, you have to utilize your communication skills every day. This can include simple conversation or harder communication concepts like expressing something that you want in the best way.

When you’re a leader, the need to communicate effectively increases astronomically. Communication is what keeps the cogs turning in your business, and you’re the one who gives the commands and orders to keep everything running. However, there’s definitely a difference between barking out orders and effectively communicating a task, especially when it comes to employee retention and execution.

Effective communication is about getting across what you want to get across while simultaneously having an open and safe atmosphere for conversation. If you want to better hone your own communication skills as a leader, try out these tips.

  1. Keep communication vocabulary simple and streamlined.

In the workplace, there is a lot of different technical language floating around, but not everyone has the same dictionary in their brain to understand this terminology. For instance, a new intern may not quite grasp the same marketing terms as a professional marketer you’ve had on board for two years.

Thus, keep your directions clear and simplified as much as possible. This isn’t intended to insult the intelligence of your employees, but instead puts a focus on maintaining a common communication bridge.

  1. Use visual cues and stations to illustrate big pictures.

It’s one thing to send out a business-wide email about a certain point you want to get across, but emails are easy to send to the trash or leave unread. While you should still use email as a method of communicating with your team as a whole, it’s also great to go a step further.

Use whiteboards as a visual representation of a big idea you’re trying to get across. Place them around work stations and write your biggest point on them in bright colors. This keeps the message in your employee’s minds all day.

  1. Insert humor where possible.

Here’s something some SMB owners forget: your employees are humans, not automatons. A boss’ idea on this statement is very obvious in how they speak to their employees. When you speak to your employees like robots, they don’t feel like they’re appreciated or human in your eyes.

Talk to your employees like people, and show that you recognize this through humor. Show that you’re all people who have a funny bone and it’s okay to joke around a little in order to get your point across.

  1. Always encourage employee feedback.

One of the ways you may not be effectively communicating is by only giving and not taking. Communication is a two way street by definition. If you aren’t leaving room for feedback, you aren’t actually communicating.

Whenever you allow your employees to give thoughts of their own to the conversation, they feel appreciated. You also may find out that your employees have an insight into something that helps you out more than you realize.

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5 Desk Items to Keep You Motivated All Day Long

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5 Desk Items

When you’re at work, it can be hard to be motivated. You stare at a computer screen all day long, pick up the same phone over and over and you don’t have a lot of room to be creative unless you’re working from home. The default uniform for cubicles can be depressing, especially when you’re staring at the same dividers and walls over and over again, day in and day out.

Thankfully most places of business allow employees to have a little sense of self in their workspace, and if you work from home then you’re the boss – you get to put whatever you want in your office, no questions asked. Because you have this sense of freedom, it’s up to you to make your workspace more motivational.

We’ve all seen those little motivational posters and buzzword stickers people put on the walls, but really – are you trying to be motivated or cheesy? Motivation comes from something meaningful and personal, and these 5 motivational items can keep you going all day long, even when it’s a rough one.

Favorite Animal Accessories

Okay, so a little cheese is alright. The companion of an animal is something that most of the world enjoys, so why not bring that cheer into your office surroundings? If you’re the crazy cat lady at home, why not be one at work, too? This doesn’t even have to apply to animals that are typical household pets. If you like sharks or sloths, why not go for that kind of theme too?

The point is to surround yourself with something that makes you happy in a tangible way. Animals are creatures that you can experience, and this can motivate you to work – whether it’s coming home to pet your own kitties or swimming with the sharks on your next vacation.

Photo Stickers

It can be hard to stay motivated with a family portrait that’s too large to bring to work or that can’t be in your line of sight while you’re typing. Something that’s motivational should always be at eye level and something you see or use almost constantly. Splurge on a website that can create stickers out of your photos, and then stick them to useable items that are closer to you.

Money Jar

Why else are you working if not to make more money? Seeing a visual representation of your savings, even if it’s just spare pocket change, can give you an added motivation boost. Bring your spare change to work every day and deposit in your makeshift piggy bank. You’ll feel more productive and driven every time you sit down.

Prompt Books or Calendars

Books like “Wreck This Journal” provide readers with instructions on how they should complete the task at hand – wrecking the journal. These prompts are meant to inspire creativity, and more adult products like those from Listography help capture the same sense of productivity and task-fulfillment. Find something in this same vein and fill out on page or complete one task every day at work.

A Home Keepsake

Sometimes you really just want to throw in the towel and go home, but you’re a responsible adult with bills to pay so you don’t. Still, if you want to keep these feelings at bay, your best bet is to bring your home to work instead. Even a small knick knack that can keep you grounded can really do the trick.

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Question: Is it Really Important to Develop a Lifestyle Brand?

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Is it Really Important to Develop a Lifestyle Brand
What exactly is a lifestyle brand? On one hand, a lifestyle brand is a brand identity that focuses on the ideas, rituals, interests and attitudes of a particular culture or hobby, thus the term lifestyle applies. Lifestyle brands market and sell products and services to consumers that focus their lives and interests around a certain topic or activity.

On the other, any brand can market their advertising campaigns around a lifestyle if they choose to do so. Any product can be targeted toward lifestyle-focused consumers, and some products and services can be marketed to many different consumers with many different lifestyles.

One of the benefits of branding focusing on a lifestyle is that the importance and necessity of the product itself is already described and associated with something important in the life of the consumer. Lifestyle-infused products can sometimes market themselves – marketing teams just need to add a selling point and they’re good to go.

But the importance truly lies in brand consistency – a brand based around a lifestyle is one that has to stay consistent with that lifestyle and cater to the needs of its consumer. Developing a lifestyle brand, no matter what that lifestyle may be referring to, is an important step in the branding process, namely for three important reasons:

  1. Lifestyle, Consistency, Loyalty

Many consumers who use lifestyle brand products commit to one company or one set of products that suit their needs best. Lifestyle branding and marketing is largely centered on convenience and effectiveness – for instance, consider the world of athletics apparel. Active women usually purchase active wear from one company that they trust based on experience. If one pair of jogging pants works very well for them from one particular company, they’re more likely to buy that matching jogging jacket and those athletics shoes made by the same brand.

This can also be applied to the branding itself. When a brand is focused on a lifestyle and consistently shows consumers that it understands that lifestyle, it’s more likely to be successful.

  1. Lifestyle Branding is Consumer Focused

It’s been mentioned before, but branding focused on a lifestyle puts the consumer in the spotlight. Lifestyle brands are there to help consumers make their life easier or more valuable. Revisit the active wear example. An athletic clothing line can be branded in a way that appeals to a consumer that wants to improve their exercising and athletic activities while looking fashionable.

This branding technique appeals to a consumers need for value. Lifestyle branding puts the consumer first and shows them time and time again that they’re there to help.

  1. Lifestyle Brands Show Off Experience

There’s also a certain level of expertise to be shown from lifestyle branding. Marketing lifestyle and lifestyle-based products and services is something that requires a specific focus – there’s no room for general marketing here. Lifestyle brands and marketing strategies hone in on a specific group of people and shows them that they understand the lifestyle AND how to improve it.

This requires intimate knowledge of the purpose and lifestyle being targeting, and this kind of understanding and expertise is something that consumers trust. Lifestyle branding allows businesses the opportunity to connect with consumers in a way that shows them they know what they’re doing and they’re willing to share that information wealth with them.

Lifestyle-focused brand development is something that should be considered carefully, but it’s no less important than other branding and marketing forms. In fact, your lifestyle branding can be your ticket to success – when your consumer trusts your brand, you both win in the end.

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5 Quick Lifehacks for Getting Motivated Every Single Day

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5 Quick Lifehacks for Getting Motivated
Not every day is one where you’ll wake up and feel bright-eyed, bushy-tailed and ready to take on the day. No, we’ve all had days where we slump out of bed, wish we could sleep another 12 hours and slog through our day, hoping to just crawl back into bed at the end of the day.

Being motivated can be hard at times, especially when you’re exhausted and work-weary. Don’t worry – there are ways to fix you up to be more motivated, even when you’re not feeling your best. These quick and simple lifehacks can be used every single day in order to motivate yourself to be the best you that you can be, no matter how you’re feeling right now.


Little Reminders Everywhere You Go

All you need for this motivational lifehack is a typing program, a printer, some scissors and tape. Go online and find some of your favorite motivation quotes, song lyrics or words. Paste them into your typing program and print out one or two copies. Cut the quotes into strips, then tape them up in areas you know you’ll see them daily. Next to the coffee pot, at the top of your computer – everywhere you look you’ll see something that makes you smile.


Find a Motivation Partner

When you only have yourself to rely on, it can be easy to shirk your responsibilities. However, partnering with others can give you a motivational boost that you can’t achieve on your own. Even if it’s just a couple text messages every day or a five minute phone call, check in with a buddy who also has a goal they’re trying to achieve. Update each other and give each other reassurance that you will succeed.


Commit to Journaling

Sometimes just writing down what you have to do will get you pumped to actually go out and do it. You don’t have to write down every inner most thought you have in your journal – actually, don’t write for very long at all. If you force yourself to write for long periods of time, you’ll get bored and tired of the routine.

Instead, write a couple of short sentences about your goals for the day. This lists your major to-do list items and helps you clear your head for the day.


Put Your Money Where Your Mouth Is

One of the best ways to motivate yourself is to put your money on the line. Think about this challenge: complete your entire to-do list or else you’ll have to put a $100 bill in the blender.

Maybe this is a bit of an extreme when it comes to motivation, but the smartphone app Pact asks for your credit card information in order to help motivate you. If you complete your goals? You’ll be given cash. Skip out on a few? The app will take cash from you. Better not let that hard-earned money go to waste.


Gifts are Great Too

Don’t be afraid to get a little Kindergarten now and again. When you complete a task, give yourself a gift – nothing major, but a little dollar object that makes you happy. Go to your local dollar store and stock up on small trinkets – lotions, soaps, small gadgets and other small gifts that are all $1-$2 dollars. At the end of the month, if you’ve completed a majority of your goals, reward yourself with something a little more expensive as a treat.

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These 3 Brand Success Stories Will Inspire You to Greatness

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These 3 Brand Success Stories Will Inspire You
Is your brand stagnating? Are you having trouble getting your branding to a place where you want it to be? Maybe you’re just uninspired so your creative branding brain is suffering. This is normal in business. We can’t be on all the time, so don’t stress too much.

Instead of focusing on your anxiety, instead focus on getting inspired. Sometimes what you need to get your branding mojo back is to simply looking to others for ideas and inspiration. Influential branding success stories are out there – in fact, there’s more than you can ever imagine. Here are three branding success stories that may just inspire you to make your own brand greater than ever possible.

Shopulse

Have you ever heard of the phrase “branding is so easy, even a kid could do it?” Probably not, but that doesn’t mean it’s not something that’s impossible. If you’re familiar with the shopping site Shopulse, you’ll know it’s a site famed for its great flash deals, but what you may not know is it’s the brainchild of a 16-year-old boy.

Raphael Paulin-Daigle is a teen from Moncton, Canada that’s had business aspirations since they first reached the double-digit age bracket. Over the years, he considered the problem that many retailers face: inventory management. Shopulse takes excess inventory from suppliers and uses this acquisition concept to sell goods cheaper to consumers while eliminating the back-stock problems of other businesses.

This kind of brand concept is attractive to consumers who want value both from the financial aspect of their products and the purpose of selling them. It’s also important to note that it’s impressive that Raphael has accomplished so much for someone so young. This is another lesson to learn – the more unlikely your success story, the more consumers will root for you.

 

Hootsuite

One of the best ways to brand yourself is to attach your own image to a popular trend. Not only does this boost the searchability of your campaign, it also infuses some personality and humor into your brand and business. When you show that you’re conscious of pop culture and can take a joke, your business is seen as more personable.

Take Hootsuite’s lead – after they noticed the huge popularity of the HBO drama “Game of Thrones,” the social media management company rebranded the trend as a viral video, “A Game of Social Thrones.” This video focuses on business value while still being humorous and light.

 

Disney

Maybe Disney has a head start with brand image and loyalty compared to other companies, but it doesn’t mean that they can fall asleep on the job. You may not have looked at it like this before, but Disney is one of the largest lifestyle brands in the world, they just don’t sell services or products that offer a tangible help – they sell experiences, magic and family happiness.

This isn’t just something that they do through their cruises and Oscar-winning films, either. Disney offers blog posts and other online content that furthers their family-friendly and experience-heavy brand. What can you take from this? Three things: brand consistency is key to customer loyalty, lifestyle branding is something you should focus on and promote this brand across a variety of mediums.

When you look to other brands for inspiration, always keep these questions in mind: what is this brand doing that could be valuable to me, and how can I take this success and turn it into my own?

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How Successful People Do More in 24 Hours Than the Rest of Us Do in a Week

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Have you ever noticed how successful people do so much? Maybe that seems a little redundant or silly. Of course they do a lot – they’re successful, aren’t they? But have you ever sat back and thought about the correlation there? Successful people don’t get a lot accomplished because they are successful. They became successful because they were productive in the first place.

CEOs and entrepreneurs didn’t get to the position they’re in now without being productivity gurus. The good news? Everyone can get on their level. Adjust your thinking – don’t think that people are born productive and successful. Anyone can learn some simple skills and lifehacks that can make them more productive than the common man.

The following are a smattering of mental adjustments and tips you can start thinking about every time you look at your to-do list. The more you utilize and internalize them, the further you step onto your path towards success.

  • First, start being more positive. Negativity can be what stifles you more than anything. Start thinking that you WILL succeed and you’ll be amazed by how much more you’ll get one in a day.
  • Start getting organized. This is super basic – but it’s also something that many people don’t do. Spend a day clearing out your desk and setting up an organization system. You’ll thank yourself for it.
  • Scheduling is a big part of being successful. When you set up certain periods of time each day for each of your tasks, you’re more likely to accomplish all of them.
  • How do successful people do it? They have people to help them out. You may not make enough to have five personal assistants, but you do have family and friends to keep you on task. Set up a system that gives you a productivity buddy or two. When you have someone there to help make sure you’re following through, you’re more likely to be productive.
  • Successful people also utilize technology to help them succeed. Whether it’s through a calendar service or apps that help them plan and optimize their day, start saying yes to technology throughout your day – just don’t get succeed into time sink sites and apps.
  • Another trait that successful people have is they’re goal-oriented. While it’s good to be productive just based on principal, you have a better chance at overall success if you have a reason for being productive to begin with. Whether it’s a business venture or a more personal goal, have a reason for your productivity in order to drive yourself to commit to your good habits.
  • Stop being afraid of failure. Successful people have all experienced a bump or two in the road – but does that get them down? No! This may seem a little cheesy, but it’s true. Your probably don’t realize it, but you’re likely afraid of fear and get harder on yourself when you don’t live up to your own standards. Accept failure, learn from it and make the experience something to reflect upon instead.
  • Lastly, successful people stay ahead of the curve. Don’t be afraid to be innovative or try new things. One of the best ways to be successful and productive at the same time is to always look for a new way to optimize your day.

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3 Effective Ways to Beat Procrastination

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We all do it. Whether you’re someone who wastes time watching YouTube videos or simply finds other, more desirable chores to do other than your most important task you keep finding ways to avoid. Procrastination is an ailment that plagues all of us from time to time. Some of us are occasional victims to a bout of laziness, while others are habitual procrastination professionals.

Instead of letting procrastination take over your life, it’s necessary to grab your ability to pay attention by the horns and steer it in the right direction. It can be difficult to control your procrastination impulses, though, so it’s important to find exercises and habits that can help you get things done in a timely manner.

Productivity is a great attribute to have as a person. When you’re productive, you’re happier – while it might feel better to push off your responsibility in favor of more free time, you’re just prolonging a hidden sense of anxiety.

This is especially true of projects with deadlines that you put off. While you might be able to get all your work done on time despite procrastinating, no one likes that sense of stress they get when they’re burning the midnight oil the night something is due just because they put off their work until the bitter end.

Stop living like this. Use these three effective strategies to start being productive when you should be instead of slacking when you shouldn’t be.


Use a “break it down” method.

One of the biggest reasons we put off tasks is because they’re too arduous to us at the moment. Think about two different to-do list tasks: sending 10 emails for a charity you’re running a function for or cleaning out your two-car garage, packed with junk.

It’s much easier to just sit at your desk and shoot off some emails instead of spending the whole day trying not to be crushed by stray hockey sticks and boxes of old clothes. This is because you’re looking at the large picture, not the big one.

Instead of thinking about cleaning the whole garage, focus on the idea that you only take care of a small section or portion of the work every day. Spend one day stacking all the stray boxes lying around, then another sweeping the floor. The smaller the tasks are that you’re working with; the more likely you are to get them done. Eventually, the bigger project will be accomplished.

 

Don’t get down on yourself when you don’t succeed.

Everyone procrastinates – even when they’re trying not to. Even the most steadfast and productive person will slack off from time to time. Does this make them a failure? Does this mean they’re doomed to fall into a lazy groove and never accomplish anything? Ever?

No.

This is another reason many people don’t accomplish tasks – they’re too hard on themselves and the idea of failure. Think about it: if you have a task you need to accomplish but you feel like you won’t succeed, how driven are you to complete said task?

When you procrastinate or fail a task, don’t think of it like it’s the end of the world. Think about it in a positive light. You might have fallen, but you can get up and start again.

 

Find your perfect planning method.

We know and understand that it’s a little insulting to tell you to write out a to-do list or start using a planner to map out your day in order to beat productivity – you can hear that advice anywhere. Of course you’ve tried a planning method!

The advice not often given is that every person has a planning style that fits them. Some don’t do well with to-do lists, while others swear by them. Don’t throw in the towel just because one system fails you. Try different methods out – post-it notes, apps, to-do lists, etc. You’ll find something that works for you eventually.

 

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6 Ways Entrepreneurs Can Master the Skill of Leadership

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There are a lot of traits every entrepreneur must have to be successful. Productive, confident, critical and innovative. All of these character traits make an entrepreneur who they are – a strong businessperson who knows what they’re doing and exudes that quality to everyone they know.

But what if you’re an entrepreneur who isn’t exactly a leader? Not all entrepreneurs automatically come equipped with a strong knack for leadership. This is something fixable, though. Keep these six methods in mind in order to start better honing your leader skills.


Always be willing to listen.

One of the greatest skills an entrepreneur can master is learning to listen. In a boss role, it’s easy for entrepreneurs to get into a “my way or the highway” mentality. Break this habit and hold regular employee, staff and/or team meetings.

When you learn what sort of input those beneath you in the ranks have to give, this helps you in two ways. One, you’ll learn about the inner workings of your business. Two, your employees will respect you more because you’re willing to put them on the same plane as you.

 

Get on top of your deadlines.

There’s no such thing as a good leader who’s late. It’s not uncommon for office workers to push deadlines or forget an assignment – it’s not a good thing, but it’s certainly not uncommon. Leaders, however, have an example to set. When they miss their deadlines, they show that they aren’t organized or serious about success.

When you fix both of these problems, you show that you’re a good leader because you’re willing to go the extra mile to make sure things get done. Conquer your deadlines and become the leader you want to be.

 

Communicate constantly.

Good leaders communicate all the time – whether it’s to their team or their partners, they constantly have to be talking about their ideas, their plans and making sure everyone in their business is on the same page.

Just like you need to be able to listen, you have to be able to speak about the things you think, know and hear as an entrepreneur. When you master this skill, you show you have what it takes to lead.

 

Hone your cooperation and personal skills.

With all this listening and talking going on within your business, you should have developed some good interpersonal skills. However, there have been many leaders who know how to listen and communicate, but they don’t know to actually make connections with people.

A good leader is someone who knows how to cooperate with others, is a personable boss and colleague, and they also have a knack for connecting with others as a person, not just a business associate.

 

Learn to come second.

You won’t be coming in first every time. As a leader, sometimes your needs aren’t what need to be met at the moment. If you need to take a pay cut in order to pay your employees, so be it. Good leaders are people who understand that they might be the boss, but employees come first.

 

Have a way with words.

Consider a good leader. They’re confident, right? This confidence comes through in how they speak with people – both in personal and business settings.

Confidence isn’t just about thinking you’re great. It’s about being able to speak to others in any situation and show that you don’t just think you’re great – you ARE great, and it shows.

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Female-Friendly Business Resources for the Savvy Business Woman

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Let’s be real – the business world isn’t exactly female-friendly. You’ve probably experienced this at some point in time during your career. Whether it’s a few smug male glances or all-out sexual harassment, you’ve got a lot to deal with as an entrepreneurial woman in a world dominated by men.

It’s more important than ever for everyone to support women in fields of expertise. As a woman yourself, it can be hard to find people who are willing to be in your corner. Thankfully there are indeed female-friendly resources out there for support, ideas, networking and help for all of your entrepreneurial needs.

Feminology

If you need someone in your corner that is willing to go to bat for your business, Feminology is there for you. Their female-empowerment message is perfect for women entrepreneurs who are just starting out on their first official business venture. For a yearly fee, Feminology will guide you and your business through your fledgling phases, making sure it succeeds.

Feminology also regularly holds and endorses workshops geared toward giving women the tools they need to succeed as a businessperson, including marketing ideas and networking tips.

American Business Women’s Association (ABWA)

As a female entrepreneur, it’s important that you network in spaces that are safe and welcoming to you. If you’re going it alone, it can be hard to find opportunities to branch out and network outside of small circles. The ABWA gives women from all different business backgrounds the opportunity to get together and learn about leadership and education, as well as providing a great pool of female entrepreneurs to connect with.

BizyMoms’ Small Business Center

You should never stop learning. You could have a PhD in literally every subject possible, and there would still be new information to learn. Maybe you aren’t there yet, but the point still stands – BizyMoms’ dedciates a portion of their site to offering female entrepreneurs access to e-courses, directories, informative articles and even a newsletter to subscribe to for updates on women-friendly resources.

Rich Woman

You can already tell this is a site for you, right? Rich Woman is dedicated to female empowerment in the business world by connecting with other like-minded business women. There’s also an added element of financial education and business presence for entry-level female entrepreneurs that still need a little bit of help getting their foundation set.

The BOSS Network

 Are you a BOSS? If you are, then you’re a pretty smart lady – this network of women is all about being empowered and aligning together as businesswomen. They’re all about promoting the health and wellness of women, both in the business and spiritual sense. If you want to network and just swap some business stories with some savvy women, this is the place you should be.

TED for Women

 You’ve probably heard of TED conferences, or at least seen snippets of them on YouTube. If you’ve never seen a full TED conference, you should definitely check one out. If you want one that piques your interest, check out their videos tagged “women.” Most of these videos talk about women issues and their place in the working world. Watch a few and be totally inspired.

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Effective Strategies for Testing New Branding Ideas

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So you have to come up with new brand strategies. How do you test if it works?

There’s a certain art to effectively testing out branding strategies that you’re unsure of, and it’s definitely an art that takes a lot of practice to master. Marketing in general is something of a science – there’s a lot of psychology and numbers involved that makes it somehow both subjective and scientific at the same time. Branding and advertising have certain standards, but if every brand formula was so simple, there’d never be a failed advertising scheme or bankrupt business.

No matter how you test out your branding strategies, it’s imperative that they work. The only way to truly see your branding strategy’s success in action is to use testing methods that give you accurate results that you can visualize.

The following strategies can give you the data you need to make sure your recent branding venture is on point.

  • Social Media Competition – Pick two brand marketing ideas you want to try out on social media. Put both up in two different tweets. See which one does the best with your target audience. Don’t just go off of retweets and likes, either – your true analytics data should be what you go off of first and foremost.
  • Ask Outside Sources – Sometimes you get too absorbed in being a boss and worker that you forget to think like a customer. Sure, the obvious solution is to do blind studies with strangers in a controlled setting, and this is indeed an effective method of market testing. However, also get up close and personal with your ideas – ask your family. Don’t go straight to the family member you know will be easy on you either. Go for that brother or sister who points out your flaws and gets on your nerves. They honest and biting critique can actually serve you well when it comes to branding criticism.
  • Go Undercover – Try your branding out on your own coworkers and staff. If you’re a nutrition company, set up a faux bake sale stand near the front of the office. Get someone to say they’re trying to help their kid out with a bake sale or experiment and ask if they can help buy the products so they can meet the set out goal. Offer up several samples – mock ups of your own branding ideas – and keep track of who chooses what, as well as which gets chosen the most. Adapt the method to whatever your company produces and get creative with it.
  • Do a Blind Vote – Sometimes, even in the most tightknit office, people aren’t willing to speak their mind about their criticisms. When you’re testing out a branding idea, don’t ask for anyone to give their opinion directly. Instead, hand out index cards and ask for your coworkers to write their most biting thoughts on their cards – anonymously. Gather and shuffle the cards, then read them aloud for others to comment on the criticisms. This way you can honestly see what works and what doesn’t in a safe way.

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