Features - Page 2

Check out the latest Features and Creator Series Q&A Interviews

Creator Series Q&A with Christopher X. Ryan – Author of Heliophobia: A Novel

Hi Chris! Welcome to our Creator Series. Tell us about yourself and how you got started as a writer.

A: Everything began in seventh grade. I was actually in remedial English with a small group of students working under a patient and encouraging teacher named Sheila Muldaur. She also happened to be reading a book by a local author: The Conduct of the Game by John Hough Jr. The book was about baseball but from the perspective of an umpire, and it was the first real book I read that engaged me and opened me up to the possibilities of narrative and worldbuilding. We all took turns reading it, and then we met the author in person. Later I would go to his house with my godfather, and John gave me copies of all his books. I was enamored with the writer mentality, lifestyle, solitude, etc.

In that same class we were assigned to write a story, and I wrote about a socially ostracized boy who befriends a buck in the nearby forests (aptly titled The Buck). It ended in tragedy, but the necessary change arc for the protagonist was there, it was a successful story. My teacher had me sit on a stool and read it aloud to the entire class – meaning the kids in the non-remedial English class. They applauded, and right then and there I knew there I’d found my calling.

Q: When did you know you wanted to pursue your career as a writer? 

A: When I published my first poems in a literary magazine around age 16 or 17 and saw that there was a larger audience. But I was also aware that few succeed in a career as a writer on the writing alone and that I would need a diverse skill set, which includes but is not limited to: editing, ghostwriting, coaching, content writing, marketing & branding, and other tangential skills like design and conceptualization. So while I make very little money off my own writing, I make a living working in the industry, mainly through editing and ghostwriting. 

Q: Let’s talk about Heliophobia! What inspired your debut novel and the creation of its main character, Murray Sandman?

A: I now live in Finland, where the sun is either omnipresent or in hibernation, depending on the season. Over time I’ve developed a weird relationship with the sun and have used it to displace my own issues, so I figured there was something comical and off-kilter to explore there. The book really just stemmed from the first page or so, which was a writing experiment, and people responded to it, so I kept working on the premise over the years. It evolved into a more darkly comic story in the latter versions, and I wanted to write something sadly funny and entertaining and not necessarily profound. There’s simply not enough humorous literary fiction out there! Life is dark and hard and literature capitalizes on that. So I sought to add some humor to the mix. 

Q: Your stories have been published in numerous multiple literary journals and publications. Are these all fictional works – do you prefer writing fiction over non-fiction?

A: Yes, fiction is my go-to genre, though I’ve written and published some essays and articles. Fiction allows us to bend reality and compress spans of time into paragraphs or expand moments into great swaths of writing, and in fiction we’re able to layer themes more easily and get into deeper truths. In nonfiction, truths arise from realizations while reflecting on past actions. I guess I just have a vivid imagination, and I get a lot of my ideas from both my dreams and the bizarre situations I experience and marginal characters I encounter.

CreatorSeries Christopher Ryan pic1
Q: As an author with a small press, what are some of the obstacles or challenges you’ve had to overcome? What are some of the biggest changes you’ve noticed in the publishing industry within the last five years?

A: The industry is in flux, but it’s been in flux for decades. Now people are reading on their phones and reading less and less overall and yet the book remains a foundational element of culture. So we’re in a weird moment. I think the book is due for a bit of a renaissance or a rethinking. Personally, I’d like to see more art and music incorporated into the reading experience, but past attempts to technologize the book have failed.

Small presses are both a blessing and a challenge. They are the backbone of the industry, but they’re labors of love. They offer less marketing support, so authors are left to do a lot of the legwork themselves. That’s kind of unfair. We’re not experts in it, and we may quickly tap out our social circles. Authors who are on the latest and most popular social media channels tend to market themselves really well, but how do they have time for writing? Social media takes so much work. And sales shouldn’t rely on social media… but the sad truth is that it does. 

Q: In addition to the recent release of Heliophobia, are there any other creative projects in the works?

A: Yes, I’m well into my next project, which is radically different in subject matter, tone, and scope. I’m working well outside my comfort zone, which is how we should always operate. I also always have short fiction projects going on, so there’s never any downtime, for better or worse. I have a couple other novels in the drawer too; one publishing deal fell through during the pandemic, and I gave up on another because the contract was sketchy. I also recently won a small contest and earned a Pushcart Nomination, which I’m proud of. 

Q: We appreciate you visiting with us on Creator Series! Before you go, tell us your favorite quote or mantra and why.

A: I am guided by three quotes in my work; I’ll paraphrase the first two. 

Director Michel Gondry said that for an idea to be really good, it has to border on being really stupid. I truly agree. 

The second comes from Zadie Smith, who says that writers should look at their work from the viewpoint of a critic or, more harshly, our worst enemy. 

The third is from Emil Cioran, who says: “Write books only if you are going to say in them the things you would never dare confide to anyone.”

Q: Is there anything you learned from the experience of publishing your first novel that you’d like to share?

A: I learned that the corniest of cliches is true: you have to believe in yourself—because no one else will. That’s the cynical, heartbreaking side of the cliche. Only your closest friends and family will believe in you, but even that has its limits. Against all odds, you have to stick to your vision and risk embarrassment and failure, because the world wants you to fail. The creative marketplace is cluttered with projects large and small, and it doesn’t want you to join it. 

That’s also why we have to come out in force to support other creators. Buy that record your friend put out, even if it’s not your genre. Buy their book, even if you don’t like to read or if it doesn’t suit your tastes. If you can’t afford to buy it, promote it. Promotion costs you nothing. Just support them in some way, even if only a gesture. It will mean a lot to the creator, and it will eventually come around when you launch your own work. 

Thanks for having me and for supporting writers and creators, Keetria!

Connect with Christopher X. Ryan

Website: www.christopherxryan.com

Social/Product links:  Amazon  Bookshop


Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

Creator Series Q&A with Tudor Dumitrescu – Founder of TANDA Digital

Welcome Tudor! Tell us about your background and how you got started in entrepreneurship.

I got my start as a direct response copywriter in the finance industry pretty much around the same time I started college. All I knew was that I didn’t want to be employed, and wanted to be able to do my own thing. I ended up in copywriting because I was talented at writing, and some quick research showed me that copywriting may be a great way to make money with a writing-based skill.

At one point one of my active clients didn’t have any spare designers or developers to work on a funnel that I wrote the copy for, so they asked me to take over. I told them I don’t do that, and they insisted that I find someone to do the work. That was the birth of my agency, which I grew to the point that I was actively managing 18 people.

The experience of building a direct response agency gave me a ton of knowledge about leadership, marketing, sales and scaling an agency. I also learned that I prefer to manage smaller teams, and continuing to grow with the agency model would mean an ever-expanding team. It wasn’t what I wanted, so that’s why I shifted into coaching & training other agency owners who were interested to build bigger teams and go farther than I have.

Today TANDA Digital’s mission is to help 25,000 agency owners build the agencies of the future and scale to $50K+/mo while putting in the right business systems so they don’t have to trade their time for money.

How does creativity play into your goals as an entrepreneur and someone who trains others on how to build their businesses?

It’s very important – that’s sort of the key to it all. There are no ready-made answers, and you have to be creative to figure it out. My clients own agencies operating in different markets & verticals, and it’s always a challenge to find the best combination of strategies for their niche. I get paid for my ability to deliver results to people, and creativity is at the center of that.

What do you enjoy most about being an entrepreneur? What’s been the most challenging aspect of being an entrepreneur?

What I enjoy most is the freedom. Especially the freedom of choosing who I work with. If I don’t particularly like or enjoy working with an agency owner, then I can turn them away and explain to them I’m not right for them. There are no consequences for that. By comparison, if you work a job, you can’t choose your work colleagues, your boss, and your clients. You have to do what you have to do, when someone else wants you to.

The second thing I enjoy most is being able to run my business with a small team. We’re just 5 people. You can’t really do this with the agency model, where you need to add more people at some point to keep on growing.

The most challenging aspect, I would say, is figuring out how to allocate your time. There are a lot of priorities in a business and a lot of things you could be doing. Having clarity about where you’ll get the highest return on the time you invest – I’d say that’s by far the biggest challenge. We go over this in our Agency Ascendancy Program™ but money is the only really limited resource that we have. Ultimately all economics is, is the science of time allocation. Money itself is a form of time. If you have money, you can use it to get access to other people’s time. That’s all it is. People love to fetishize money, but ultimately the real source of money is return on your time invested. We all have the same amount of time – yourself, I and Bill Gates. But Bill Gates has more money because he has obtained significantly larger returns on the time he has invested in his projects than others.

How do you stay motivated and focused when it comes to business goals?

I think focus & drive come from inner clarity – when you know what you truly want and you have clarity on your purpose and your why, then staying motivated and focused just happens. This isn’t to say that you never have moments or even days when you’re not motivated. But rather that sooner or later your motivation comes back. Even in the face of setbacks, if you know what your purpose is, you’ll keep on going. This is exactly the reason why part of our process of working with agency owners involves helping them to get clarity on where they want to take their business and what’s truly meaningful for them as people. Doing that in the early stages of our Agency Ascendancy Program™ gives them a huge boost of motivation and focus and enables them to hit the ambitious targets we set together.

As an entrepreneur, I’m sure you’ve had your fair share of challenges to overcome – how do you manage obstacles?

It’s the same way I teach my students. I call it the 5-Step Management Process. It starts with getting clarity on your intended outcome or goal. So that’s the first step. Then the second step is figuring out the problem – what’s stopping you from achieving your goal? Why aren’t you there yet? Once you’ve figured out the problem we go to step 3 – diagnosing the problem. Now the focus is on what’s causing the problem and maintaining it into existence? Once the root cause is identified, then we can begin to form a plan to sidestep or overcome it. And then the final step is just executing the plan, and seeing if the goal is achieved or not. If it isn’t then somewhere along our 5-step process we went wrong and missed something or drew a wrong conclusion. So we would iterate again.

To give a concrete example. Very often I’ll get on the phone with agency owners and they’ll say something like “We’re just not getting enough leads”. So clearly they have a target – how many leads per month they’d like to get. So I ask them questions until that becomes clear: “we’d love to get 30 appointments every month”. Then I ask them what the problem is. The first thing they’ll say is “We tried cold calling (or cold email, LinkedIn, posting content, could be anything) and we’re not getting enough leads! We were thinking to try TikTok ads instead”. So when this happens I know that they are misidentifying the cause of the problem with the problem itself. The problem is they’re not getting leads through cold calling. But the cause of that problem could be very different from the method of lead generation itself – and in fact it most often is. Very often cold calling could work great – but they’re doing it wrong, or they have issues with the niche they’re going after, or the credibility they portray, or their positioning, or even their pricing. Sometimes agency owners just don’t have high enough prices to allow them to hire others and grow the business! So that’s where I come in most strongly, in steps 3 and 4. I help them diagnose the real cause of their problem, and then design a plan to fix it that they can then execute on.

I manage personal obstacles in the same manner. I get clarity on my goal, understand what the obstacle is, and then search for the root cause of that obstacle. Then I design a plan, and implement it to remove the obstacle. If it doesn’t work, then either I made an incorrect assumption at some point of my analysis, or new information came to light that reveals that the real root cause isn’t what I thought it was. And then it’s back to designing a plan to remove the real root cause and implementing it.

We appreciate you visiting with us on Creator Series! Before you go, tell us your favorite quote or mantra and why.

“Your agency is a mirror image of who you are”. I came up with it because I noticed that quite often agency owners would have problems that would persist because of their own mindset and belief systems.

For example:

You’ll never grow bigger than you think you can.
You’ll never win clients you think are too big for you.
You’ll never have clients pay you $10,000 for a contract if you think $10,000 is a gigantic sum of money
You’ll never have hardworking employees if you’re lazy
You’ll never have people trust you if you don’t trust people
You’ll never have people be honest with you if you’re not honest

Therefore change starts with yourself. And when we work with agency owners that’s where we start in our Agency Ascendancy Program™ – with the correct mindset for building & scaling their organisation. Joining Agency Ascendancy itself involves a financial commitment, and the people who make that commitment the fastest are typically the ones who get the best results, because they have the right mindset. They understand money isn’t scarce, they know how valuable their time is, and they’re willing to do what it takes to make their dreams happen. From there we can expand into other areas including working on their offers, pricing structure, the niche they serve, their positioning, sales, marketing, hiring others and so on.

But it all starts with the person and their mindset.

Connect with Tudor & TANDA Digital

Website: https://tanda.digital

Social/App links: https://www.linkedin.com/in/tudorfd


Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

Creator Series Q&A Songwriter/Recording Artist PhanxxSungChild

Today we’re happy to welcome Creator Series Q&A Songwriter & Recording artist PhanxxSungChild! Tell us a little about yourself!

About my background; Akintomide John Opeoluwa is my government name, but I will introduce myself as, PhanxxSungChild, a Songwriter extraordinary, recording artist based in Lagos, Nigeria.

My major musical influences are Akon, Tuface, DBanj, Asa, and Mary J Blige. All the names stated are my major influence as a songwriter and recording artist.

I decided to start making music as a professional about a decade ago after I won A Musical audition at “SELL YOURSELF’ on the Lagos Mainland, after I freestyled for about 3 minutes nonstop with the crowd yelling and I was being sprayed and showered with lots of money and appraisals, appraisals by the other contestant and judges on the audition ground, that was the major influence that made me realize I was chosen for this path.

What do you enjoy most about the creative process and being in the studio?

The on-the-go creative process, the discovery while creating even though sometimes I use to have a little knowledge of what I’m about to create in every creative/recording session, the spontaneity between me and the creatives I work with. That’s the best feeling for me.

As a songwriter and recording artist – what makes you unique?

My songs are expressions of me, my affirmations, my fantasies, my dreams, and people’s stories, my records are experience of its own, it evokes emotions, and it’s soul-lifting most times. I make music for the “HOPEFUL”, that is my theme, and that’s what makes me unique.

Sunset (Cantata 2) – Available on Apple, Spotify, & Audiomack

Let’s talk about your latest album/EP – What makes this project special and different from other music you have created?

Sunset (Cantata 2) is an album that represents a forward divine shift and the beginning of a new dream & beginning of great things and positively life-changing events.

How do you stay inspired and motivated – what keeps you going when it gets tough?

I stay prayed up, I affirm all my good wishes for myself, I try to work smarter, I stay consistent even when I don’t feel like showing up, and my little wins keep me motivated, knowing the big goals would be crushed in the nearest future. I love seeing people win in life, it keeps me motivated.

What’s your favorite quote and why?

“NO GUTS NO GLORY” is my favorite quote, the reason why I chose this is because, ever since I started following my guts on a positive wave/energy, I start actualizing my wildest dreams, it’s like a magic wand. “NO GUTS NO GLORY.”

Connect with PhanxxSungChild


23-year-old Entrepreneur Launches Holistic based Business Focused on Healing and Recovery

When Victor Melgar set out on his entrepreneurial journey his ambition to create a meaningful product led him down a path he didn’t expect. A health and fitness enthusiast, Melgar heard about the positive effects of CBD and began researching the industry to find solutions for post-workout inflammation.

In 2019, he started creating his own CBD-infused protein bites to reduce muscle inflammation and soreness and has never looked back. This was the beginning of Nala Health & Recovery.

I recently had the pleasure of interviewing Victor on my podcast where he talked about the inspiration behind launching Nala Health & Recovery, a phytoceutical company that offers CBD-based wellness solutions to aid in holistic wellness. Listen to interview here Epi 158: Helping Others Heal with Nala Health & Recovery Founder Victor Melgar

victor melgar nala ceo

The 23-year-old Bakersfield, California native launched Nala at the height of the COVID pandemic in 2020 after a year of researching and testing products for safety and effectiveness. Nala prides itself on being CBD and cannabinoid therapy-centric focused with specializations in performance, health, and recovery.

One thing that makes Nala special is its careful attention to detail and the dedication to producing quality products its clients can depend on. Melgar, a Healer Certified with CBD, CBG & CBN is also using his voice to educate others about the effectiveness of cannabis and how it works to heal the body.

In light of Hispanic Heritage Month and the recognition of Hispanic entrepreneurs making a difference, Melgar is highly passionate about healing and recovery and using his knowledge to impact the world of Holistic Medicine and Remedies.

In a recent article on Fight Colorectal Cancer, Melgar discussed CBD for General Use and answered commonly asked questions about cannabidiol.

Over the summer, Nala introduced its new line of phytoceuticals which are lab tested and specially formulated for specific symptoms. The line consists of Inflammation Relief, a formula that includes echinacea, cannabidiol, cannabigerol, cannabinol, and a variety of pain-relieving terpenes that target inflammation and the Anxiety Relief Formula which is crafted with cannabidiol, d-limonene, and chamomile to naturally target anxiety symptoms. Nala plans to introduce Insomnia Relief soon.

These blends also have a unique taste from the cinnamon apple & pecan flavor of the inflammation formula to the lemon cream-infused anxiety blend, each product has its own essence. Nala also offers pain-relieving topical cream and a soothing cannabinoid steam therapy aimed at relieving respiratory inflammation.

Many of Nala’s customers have found relief in using the brand’s line of products regularly. From a restful night of sleep to anxiety management, Nala’s line of products has proven to be very effective. Nala also offers a Health Assessment on its website to learn about its client’s symptoms to properly suggest the right therapy plan.

It’s been Melgar’s mission to create a line of therapeutic products that promote natural and holistic wellness that targets specific issues many people experience daily. As the world adjusts to the long-lasting effects of the pandemic, Nala understands the need for natural, plant-based options that focus on healing and recovery for the mind, body, and spirit.

Nala currently offering a 10% discount to the listeners of SOB: Style of Business The Podcast with the promo code: STYLE10. To order your products today, visit their online store http://nalahealth.com.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Creating a Mindful Cannabis Practice with Stacy Zeal

In March, I had the pleasure of interviewing Stacy Zeal, a wellness coach specializing in cannabis and the host of “High on Self Care” Podcast. If you missed the interview you can check it out here: Epi 141: Cannabis & Self-Care with High On Self Care Podcaster Stacy Zeal.

Today, Stacy shares more of her story on creating a mindfulness practice using cannabis and how she is helping others create and prioritize their self-care routine.

Hey Stacy, thanks for the interview! Tell us about your wellness journey. How did it influence the launch of the High of Self Care Podcast?

My cannabis wellness journey started with me falling asleep driving after years of ignoring my sleep problems. I have insomnia and for years I ignored it to the point where I fell asleep driving one time and that was my wake-up call. I decided to use that time to really take my sleep problem seriously so I started to Google all the things and try all the things. After trying everything from melatonin to cutting caffeine to sleeping pills and nothing working, I decided to try cannabis and that changed my life.

Cannabis is the only thing that consistently helps me sleep and after I fixed my problem I realized that I can help other people so I started a blog and a podcast where I talk about cannabis as self care.

Can you tell us more about Mary Zeal and the different services you offer?

Mary Zeal is a community mainly for women of color looking to get education, inspiration, and encouragement about using cannabis and self-care to live their best abundant lives. We offer education and product recommendations for things like CBD and any other cannabis and self-care related things you may need for your wellness journey. 

How do you prioritize your mental health? How has including cannabis in your self-care routine helped you be more mindful?

I prioritize my mental health by starting my day with my self-care and cannabis-infused morning routine and ending my day by getting plenty of restful sleep. My morning routine includes cannabis, yoga, and meditation and it really helps me to start the day with gratitude and feeling grounding in my purpose. 

Including cannabis in my self-care helps me to be more present, calms my mind, makes me feel more centered throughout the day.

In launching your business, what are some of the challenges you’ve had to overcome? How have you stayed motivated?

In launching my business some of the challenges I’ve had to overcome are really self-inhibiting challenges so things like perfectionism and imposter syndrome. The way I stay motivated is by reminding myself of why I launched this business, how much cannabis has helped me, and how much joy I get out of shifting someone’s perspective about the plant.

What’s one idea or resource you’d suggest to other creatives and entrepreneurs?

One idea I would suggest for other creatives and entrepreneurs, especially the multi-passionate ones like myself, is to batch your content. The way I say on top of my weekly podcast is by blocking off specific time during the month to record all of my episodes for the next month or to create content for the next month. That helps me to meet my deadlines and stay consistent.

About Stacy Zeal

As the CEO of MaryZeal.com and host of the High on Self Care Podcast, Stacy Zeal is on a mission to help women of color live their best abundant lives by creating a mindful cannabis practice.

Cannabis literally changed Stacy’s life by becoming her only consistent solution for her insomnia. After being prescribed sleeping pills that only worked for 2 weeks, she turned to cannabis while living in Las Vegas and it has been the only thing that consistently helps her sleep peacefully every night. Getting consistent sleep has been a game-changer creating the energy needed to live the life that she desires. 

As a yoga teacher and self-proclaimed high functioning stoner, Stacy understands that combining the amazing benefits of self-care with the uplifting benefits of cannabis leads to a deeper connection to self. 

Connect with Stacy

Website: MaryZeal.com | High on Self Care Podcast

Links to socials:


Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

SlyFox Entertainment Announce Slyfox Fest 2021

The annual SlyFox fest, hosted by production company SlyFox entertainment, is a multicultural and multigenerational music festival, which aims to bring international artistic expression together in Rio de Janeiro, Brazil, in the five days leading up to New Year’s Eve.

The festival celebrates the cultural mix between countries that converse as much as America and Brazil.

By bringing together business, music, urban art, visual art, and fashion, the SlyFox fest aims to create a culturally rich space, making everyone present shine. From the cultural agents and managers of small businesses to owners of larger businesses – everyone has the chance to showcase their work; display it on a catwalk or on a stage or in an open-air art gallery – even on the skateboard.

The SlyFox fest is also a potential market mover for the economy, and a networking event, where people can rub shoulders with like-minded individuals, creating opportunities for all those present.

For more information on the festival, sponsorship opportunities, and event schedule visit www.slyfoxfest.com

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

ARCG Media to Cover WWE SummerSlam in Las Vegas, August 21

NYC-based media group and marketing agency ARCG Media is heading to Las Vegas next month to cover its first WWE #SummerSlam event.

arcg media

ARCG Media Co-Founder Rob Aurelius has announced his company will be in attendance to capture and highlight one of the most anticipated nights in professional wrestling. ARCG is also looking forward to experiencing the spectacular fanfare and the ultimate WWE experience of outrageous visual effects and high-energy performances.

A native of Brooklyn, Aurelius attended three out of the four #SummerSlam events that took place at the Barclays Center a few years ago, but this year’s event will be the first time he and his company are attending as members of the media.

“This is my first time in Vegas, and what better way to experience Sin City than attending a WWE event. It’s pretty cool that I get to share this experience with them and cover the show to bring fans in on the action.”

Commonly known as the “biggest event of the summer,” WWE’s Summer Slam kicks off at 5 pm PT on Saturday, August 21, at Allegiant Stadium in Las Vegas. It’s the first time Summer Slam is happening inside a football stadium. The home stadium for the Las Vegas Raiders, patrons are already anticipating an entertaining night of excitement and fun.

A pro-wrestling enthusiast, Aurelius first covered #WrestleMania 35 at MetLife Stadium in 2019, offering fans first-hand accounts of WWE’s most popular event. This experience helped him refine ARCG’s event coverage strategy that opened doors to new opportunities within and outside of New York City. One of those opportunities included an official ARCG hosted media tour covering WWE events across the country.

In late 2019, ARCG was slated to launch its first ever #WWEARCGTour and announced a string of 2020 events the media group would cover. Unfortunately, the WWE ARCG Tour had to be postponed due to the coronavirus pandemic, but Aurelius resumed earlier this year with coverage of WrestleMania 37 in Tampa.

In addition to #SummerSlam and #WrestleMania, Aurelius is planning WWE ARCG Tour appearances for Monday Night Raw and SmackDown. It has also been rumored that WWE #SurvivorSeries happening in November will be at the Barclays Center in Brooklyn. If it is, ARCG Media will undoubtedly add the event to the upcoming tour dates, but as for now, Aurelius is putting all his time and attention into Summer Slam.

“Summerslam is an event unlike any other, so I want to make sure that ARCG fully captures the essence of this one-of-a-kind event and bring the ultimate WWE experience to the fans at home.”

As WWE’s second-largest event of the year right behind #WrestleMania, this year’s #SummerSlam takes place on the same night as the Manny Pacquiao vs. Errol Spence Jr. boxing match. This is the first year Summer Slam will be available in theatres as well as on Peacock. For tickets and more information on Summer Slam visit www.wwe.com.

For more information on ARCG Media’s coverage of WrestleMania 37 check out the article: WrestleMania 37 Wrap Up with Rob Aurelius of ARCG Media

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Post WrestleMania 37 Wrap Up with Rob Aurelius of ARCG Media

Last week marked the biggest night in professional wrestling; WWE’s WrestleMania 37. Held at Raymond James Stadium in Tampa, Florida April 10th-11th the two-day event drew wrestling fans and spectators from far and wide. One of the world’s most popular sports and entertainment events, WrestleMania 37 captured the over-the-top personalities, genuine talent, and athleticism of the sport’s most notable names.

Rob Aurelius recounts his experience at this year’s WrestleMania. From connecting with fellow fans, hanging with his good friend & rap artist Mega Ran, attending exclusive WWE parties, and the unbelievably honorable moments of sitting ringside with rapper Wale, this is not Aurelius’s first time attending WrestleMania. As the founder of New York-based ARCG Media, an online social media agency specializing in digital marketing Aurelius usually attends as a member of the media providing coverage and promotion. This was his first time attending the event as a fan. Furthermore, it was the first event he has attended in 14-months due to the coronavirus pandemic.

Although the weather posed a threat to WrestleMania, WWE was able to deliver its fans another unforgettable experience. From opening night’s fireworks & pyrotechnics exhibit to the history-making SmackDown Women’s match featuring Bianca Belair and Sasha Banks and of course, the fanfare. There were also other groundbreaking surprises like a wrestling match featuring music sensation Bad Bunny.

“WrestleMania is the biggest sport event of the year and I have been to 4 of them already,” said Aurelius. “You always become invested into the story-telling leading up to the big event.”

A life-long wrestling fan, attending this year’s WrestleMania continues to solidify Aurelius’ dream of doing what he loves and working within the pro-wrestling industry. Throughout his career, he has worked with several professional athletes including Brooklyn Brawler, John Morrison, Titus O’Neil, Finn Balor, Fred Rosser, Stu Bennett, Ric Flair, and more.

In a recent feature article, Aurelius praised his good friend and mentor WWE Global Ambassador Titus O’Neil for encouraging him to pursue his goals no matter how big. Earlier this month O’Neil was named the recipient of the 2020 Warrior Award and received the prestigious award during WrestleMania week at the WWE Hall of Fame Ceremony. Aurelius had a chance to visit with and congratulate his friend on his new achievement. In addition to visiting with O’Neil, Aurelius was also thrilled to connect with old friends and other wrestling legends including Ric Flair, Rob Van Dam, Shane McMahon, and the family of the late British Bulldog.

“I took a few friends who recently got into the business to the after parties on both nights for a chance for them to network and they were shocked with the fact that I pretty much have a bond with the entire WWE roster,” said Aurelius. “I felt at home, I was reunited with my WWE family after 14 long months.”

Next year, WrestleMania 38 hits the Lone Star State and will be held in Dallas, Aurelius plans to attend. This time, he will have to decide if he is attending as a member of the media, or if he’ll recapture the experience of attending as a fan.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Startup Founder Angelo Vassiliades of activity.me

For years entrepreneurs have paved the way for innovation and transformation leading to significant and lasting impacts across a multitude of industries. It is this same entrepreneurial drive that inspired Angelo Vassiliades to put his background in start-ups, 15-years of consumer marketing experience, and long-time passion for the sports industry to work. Vassiliades is re-imagining what the race & sporting events industry looks like.

As an entrepreneur and competitive athlete who has invested much of his time and resources advocating for the wellness of others, his aspirations for healthy living and serving a global community led to a much larger mission. One that allowed him to utilise his skill set to create a platform for athletes and race participants around the world. Having lived on three different continents and traveled to 44 countries, Vassiliades’ keen sense of cultural understanding is unmatched.

The founder of the online sporting event platform activity.me, Vassiliades’ interest in the great outdoors and cross-cultural exploration help shape the framework for his new venture. After recognising the void that existed in the Middle East and Africa region for mass sporting event listings and athlete participation, Vassiliades sought to create a free, all-encompassing solution for individuals seeking events in their area. In the past, discovering marathons and other mass participation races has required several online searches across multiple websites. Vassiliades’ platform has simplified this process by allowing participants to easily discover and register for upcoming events without the hassle. It features a user-friendly interface that allows for quick and effortless participant sign-up and event organisers can also list and manage their races and fitness events.

In a recent press release, Vassiliades shared how activity.me’s global platform fills a massive industry void, “Finding events was historically a challenge as if they were not shared through word of mouth, coming to know of these involved laborious Google searches and navigating through complex sites. Participants can now discover and register for thousands of sporting events across the globe through activity.me,” said Vassiliades. Serving a global community of athletes from all fitness backgrounds the online platform features thousands of sports events in many countries. From paddleboarding and cycling to 5K fun runs and swimming events, activity.me connects active individuals to the events they enjoy.

In addition to his competitive spirit, Vassiliades’ philanthropic pursuits fueled his mission to make fitness globally accessible to everyone. Through his youth mentorship in the UK to taking part in charity and fund-raising events in the UAE and Australia, Vassiliades has pushed boundaries to contribute to the welfare of others. In 2014 in the UAE, and again in Oman in 2015, he spent two consecutive years competing in the three-day, intensive paddling marathon known as Capital Paddle. These events raised funds to support communities struck by natural disasters. Vassiliades’ enthusiasm for bringing people together and giving back also inspired his participation in the Hawkesbury Canoe Classic in Australia, a charitable paddling ultramarathon that raises funds for patients with blood diseases.

Now, with the launch of activity.me Vassiliades’ vision for helping others achieve their personal best expands across borders bringing people together one fitness event at a time.

About activity.me

Based in Dubai, activity.me is a mass sports event marketplace that helps participants discover and register for thousands of sporting events across the globe. The platform includes a mass variety of sports including cycling, running, swimming, walking, triathlons, and paddling. Launched in 2019, activity.me caters to individuals of all fitness levels and is dedicated to helping athletes achieve their personal best.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

The Power of Mentorship with ARCG Media’s Rob Aurelius

When Rob Aurelius started his entrepreneurial journey helping friends and clients build their brands he had no idea that his aspirations to help them establish their online presence would eventually lead to the mentorship of a lifetime.

The founder of New York-based ARCG Media, an online social media agency specializing in digital marketing and promotions, Aurelius launched the company in 2013. Eager to try his hand at deploying social media strategies for entertainers, recording artists, athletes, emerging lifestyle brands, and live events, he sought to work in the industry he’s loved since childhood; Pro-wrestling. It was during this time that Aurelius started directing his attention towards the WWE to offer his promotional services to the wrestlers on its roster. This allowed him to work with several talented professional athletes including Brooklyn Brawler, John Morrison, Titus O’Neil, Finn Balor, Fred Rosser, Stu Bennett, Ric Flair, and more.

Three years later during a weekday afternoon in Brooklyn, Aurelius would meet WWE Superstar Thaddeus Bullard aka Titus O’Neil. This meeting opened doors for Aurelius. He absorbed all he could from the renowned pro wrestler, philanthropist, and author who has been one of his primary sources of inspiration and encouragement over the years. Yesterday, O’Neil was recognized for his philanthropic work throughout the Tampa Bay area and Aurelius is taking the time to express his gratitude and appreciation for his dear mentor and friend.

Titus O’Neil said, “We constantly brag that America is the greatest country in the world and it’s not, so if you want to be the greatest country in the world, let’s start by being the greatest people in the world.” “When I heard him say that, it immediately made me want to make certain changes in my life,” said Aurelius.

As a passionate, pro-wrestling enthusiast, Aurelius’s expertise in the pro-wrestling world allowed him access to some of the organization’s most notable events including WrestleMania. Making a name for himself hasn’t been smooth sailing for Aurelius. Despite the challenges, he has continued to appreciate the smallest of victories and turns to O’Neil when needed.

Titus O’Neil will receive the WWE’s annual Warrior Award, which is presented during WrestleMania week. A recent article in Tampa Bay Times shared, “O’Neil will receive the award during a pre-recorded broadcast of the WWE Hall of Fame Ceremony that will air tonight at 8 p.m. on PeacockTV.” O’Neil is also co-hosting this year’s 2-day WrestleMania event in his hometown of Tampa at Raymond James Stadium on April 10th – April 11th. This is the first Live WWE event that is allowing fans in attendance since the COVID-19 pandemic.

Aurelius is excited to see his mentor breaking boundaries and soaring to such impeccable heights within his industry, and in his community. As he continues to make a name for himself Aurelius is grateful to have the guidance of a true, world-class hero by his side. When asked how O’Neil’s mentorship has influenced and helped shape his career Aurelius said, “One thing I have learned for sure in this journey is that nothing great is ever achieved without passion.”

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!