Startup & Small Business - Page 12

Check out our latest entrepreneurial-driven content geared toward helping startups and small businesses grow their brands.

My new book, “Courage Is A Muscle: Using Heart to Power Your Entrepreneurial Dreams”

Starting this month I’ll begin sharing the first few chapters of my book “Courage Is a Muscle: Using Heart to Power Your Entrepreneurial Dreams.”

Thankfully, with the help of my editor, we managed to wrap up the last round of edits and now it’s just a matter of releasing confirming the official release date. But, before I unveil my manuscript to the world I felt compelled to share a portion of my story in hopes of offering a glimpse of what the entrepreneurial journey is like. And while it hasn’t been perfect, it’s certainly been worth it and I encourage anyone who is reading this to not give up on their goals. Don’t be like the man who stopped digging three feet from gold who Napoleon Hill described in his book “Think and Grow Rich.” When it’s all said and done if you choose to hold on to a desire that constantly tugs at you and you do nothing to follow it through you end up doing yourself and others a great disservice.


Courage Is A Muscle highlights the constant uncertainty entrepreneurs and new business owners face while also encouraging the reader to act on inspiration, protect their dreams, and embrace change. 

It references topics like mindset & attitude, perseverance, avoiding distractions, organization, wellbeing & fitness, and self-worth. I invite the reader to come along on my personal journey as I reflect and share experiences with business success and failure, my first experiences with entrepreneurship and how the close personal relationship with my late grandmother served as a catalyst for me to pursue my goals. I look forward to sharing this project with you soon!

How Hot Money Studios Helps Emerging Artists Achieve Success

This week I caught up with UK-based Hot Money Studios founder Patrick Osei. An accomplished producer and sound engineer, Osei was one of the primary trailblazers responsible for cultivating what some may know as the garage & grime sound of the early 2000s. Known for his unconventional approach to music production, Patrick’s earlier works (club hits “Stomp,” “Glitch” and “Deep Down” under the moniker Big$hot) received praise from DJs and journalist alike with favorable reviews in DJ Mag and Deuce Magazine. Now, he’s contributing to the success of others through his recording studio and artist development services.

Hey Patrick! Welcome to our interview series – We’re happy to have you!  

Q: You started your music career in the early 2000s and achieved success with your UK Garage club hits Stomp, Glitch and Deep Down under the moniker Big$hot — Did you ever think you’d transition from garage/grime music to underground, bass-driven hip hop?


Achieving success in the UK Garage and Grime scene was my first taste of success in the Music Business. I was in my early twenties making a full time income from music for a few years and assumed it would last forever like many creatives do. In the end, the music trends changed and many of us in the scene had to face the reality that the bubble had burst. Starting a recording studio came after spending 3 years at a regular job and realising that my potential could’ve been more maximised with my music skillsets. This led to me starting the recording studio business.

Q: When did you first develop an interest in music production? Who was your biggest influence?

I started playing the piano at the age of 7, I then transitioned into music production in my early teens when I discovered computers and music technology. I wanted to combine my love of playing piano and my interested in technology. Music production was the perfect outlet for me and led me to study music production legends like Quincy Jones, Rodney Jerkins and Max Martin.


Q: Let’s talk about the work you do at Hot Money Studios! What types of projects do you typically work on and what services are available for artists?

Hot Money Studios was my way of giving back to the new generation of talent. I had acquired a decent level of skill within the audio engineering area and wanted to help increase the quality output of the growing London Urban music scene.

Typically, the projects I work on tend to be music singles where the artist is focused on creating one song to a high standard. With the advent of affordable studio equipment, many up and coming artists create their demos at home to archive their ideas and later on book a professional facility to take things to another level. The services we offer include the recording and finishing of one song and helping to release it to digital music platforms like Spotify and Apple music. We also offer a boutique service where we create a custom music production tailored to the client’s style.


Q: You’ve worked with many talented and well known artists such as Stormzy, Stefflon Don, Krept and Konan, Ard Adz, and Paigey Cakey to name a few. Are you working on any new projects at the moment?

It has been a pleasure to be apart of those talented artists’ journeys. The music industry moves at a very fast pace so I’m always in search of the next big star. Currently, I am working with some amazing new acts like K’One, Keido Bond, Tevan, Yxng Prodigy, G3orge-E, UL8 and more.


Q: You’re pretty much involved in all aspects of making sure the final production is professionally presented – from producing the track to mixing and mastering. Do you have a favorite part of the production process?

My favourite part of the process is the mixing stage. This is when we gather all of the individual sounds from the kick drum, to the background vocal chant and blend them all together to form a cohesive piece of music. Seeing client reactions in the studio when you turn up the speakers to their music is the best moment.


Q: What do you enjoy most about making music and collaborating with the different types of talent?

What I most enjoy about making music and collaborating is the coming together of minds to realize a vision. The back and forth debate, experimentation, trial and error. Working with over 1000 recording artists over 10 years gives you a very deep insight into the creative mind and helps keep your own ideas fresh.


Q: Which artists are you listening to these days? What do you like most about their music?

I listen to a lot of my own client’s music during my downtime. I tend to attract a very high calibre of talent at my studio facility so in a sense, I get to enjoy their music long before the world hears about them. I always remind my clients that every superstar had a ‘first’ recording session and that working on music is a journey.


Q: What advice would you offer any independent artists looking for a great quality studio to record their project?

My advice for independent artists is to do more research into what makes their favourite artists sound the way they do. The vocal chain is the vocal recording equipment we use to capture the vocal and is undoubtedly the most expensive section of a recording studio’s arsenal. Knowing between the cheap and the expensive would give them a better understanding as to how that affects their final product.


Q: Where can artists or labels get in touch with you for information about Hot Money Studios’s production and engineering services?

We are very active on Instagram at the moment so that would be one place to get in touch. You can also contact us through our website www.hotmoneystudios.com


How to Use Setbacks to Get Ahead in Business and Life

We all run into setbacks, challenges, and obstacles in business and in life. In the midst of being busy and working through our planned activities, it’s easy to get caught in the routine of normalcy and just having things unfold in the way we believe they should. And, even though we may have intended the best outcomes or results, there is always a chance things will not go as we have planned. Whether it pertains to your business goals or life goals, setbacks don’t mean defeat. Setbacks are reminders for us to slow down, observe, and focus on what we are doing.

Here are 3 tips you can use to overcome any setback you come across – they can help us get ahead.

1. Be Okay with Where you are NOW! One of the biggest lessons I’ve been able to take away from being an entrepreneur and learning new things along the journey is that you have to be good with your current progress. Sometimes we get caught up with not being able to do things within a set timeframe which actually does more harm than good because we’re constantly battling to get things done. I’ve found that working in this way causes a large amount of resistance. What I know now is this, by giving your best effort on whatever it is you’re working on or progressing toward the desired result will eventually appear. But, you have to accept where you are now.

2. Take a Break and Recharge.
Setbacks are nudges for us to slow the hell down! For example: have you ever worked hours on end to complete a project to realize in the end that something was missing or maybe you realized it could’ve been better? While some people believe that working longer hours and completing tasks as quickly as possible leads to increased productivity it can just as well lead to inefficiency. What happens when we’re inefficient and racing against the clock? This is what happens: the inevitable burnout leads to disruptions in the assignment or project – the setback. But when things like this happen, use the setback to take inventory of how you’re accomplishing tasks. Don’t hurry to get things done. And take frequent breaks to recharge so that you don’t get frustrated or discouraged.

3. Revisit your Goals. Change takes place whether we want it to or not. People change, places change, the seasons’ change and our plans are also constantly changing. Have you really thought about the things you want to experience? Do you know what it is that you truly want? Sometimes things don’t work out and we meet setbacks because we honestly don’t know or believe in our goals. This is the time to use any challenge to analyze what it is you want in life and why you want it. When was the last time you looked at your goals to make sure they were still in line with your desires? I’ve missed the boat on this lesson several times and each time I remember to revisit my goals, I end up removing some and adding new ones. Take the time to revisit your list of goals.

So, when you encounter setbacks in any area of your life, just remember that there just might be an important message lurking in the wings to help catapult you forward in whatever you wish to pursue. Setbacks are beneficial to progress when we understand why we’re experiencing them.

Epi 61: Lifestyle Design with Hipster Investments Founder Ali Boone

We are kicking off 2019 with Ali Boone – Founder and CEO of Hipster Investments, a boutique real estate referral agency with a focus on turn-key properties. Ali opens up about her transformation from working in the corporate world to literally freeing up her precious time by living a life of her own design–through real estate. Learn useful advice about turn-key rental properties, and reasons why Hipster Investments can get you on the road to laying down your future foundation.

Show Notes:

  • Ali Boone’s backstory
    • Ali grew up in Georgia and got her Masters Degree in Aerospace Engineering
    • Spent 5 years in a corporate job trying to figure out how to leave
    • Hipster Investments has been around for approx. 6 ½ years
    • Ali received 2nd Masters Degree in Spiritual Psychology
    • Ali has become a lifestyle designer and travels the world
  • Ali’s journey into real estate
    • Began real estate after watching a random real estate webinar
    • Prefers passive income rental properties instead of flipping properties
    • Ali has a real estate mindset book coming out
  • Why people lose in real estate
    • Many people have a fear of failure
    • People also get knocked down once then lack perseverance
    • Real estate is more of a mental game than a physical game
    • People don’t realize real estate is like taking on a second job
  • Find someone who’s lifestyle you want and learn from them
  • Ali Boone is also a pilot and a retired rugby player
  • How Ali helps others build their businesses
    • Hipster Investments works primarily with turn-key rental properties
    • It takes time to take care of clients and your own personal projects at the same time
    • Introduces clients to turn-key companies and markets and assists them during the buying process
    • Hipster Investments make their money on the buyer side
  • Ali Boone is also doing consulting on her personal side outside of Hipster Investments
    • Ali’s core passions are independence and lifestyle design
  • Ali Boone’s advice on lifestyle design
    • You are not held hostage by a 9-to-5 job
    • Passive income makes having your own lifestyle possible
    • Passive income can come from starting a business and outsourcing, or rental properties
    • Lay your bricks down for your foundation

Key Points:

1.  Pursue businesses and strategies that fall organically into your nature.

2.  Real estate is never about learning about how to do the strategy, it’s about learning from your mistakes.

3. Don’t take advice from someone you wouldn’t trade shoes with.

4. Turn-key properties don’t require rehabbing, they already have tenants, and you are making cash on day one.

Tweetable Quotes:

–    “I really didn’t want bosses, ever in life. I’ve never really been a big fan of anyone telling me what to do.” – Ali Boone.

–       “When you start pursuing something that isn’t in your natural grain, you are swimming upsteam.” – Ali Boone.

Resources Mentioned:

   

Stop Holding on to your Ideas and Start Where you Are Now!

When it comes to reaching goals you have to start with steps. The first step to completing a puzzle begins with dumping the pieces from the box – then you start working to put it together. You don’t know where one piece will fit until you start working on the puzzle.

And as you go along the puzzle becomes a bit easier to solve. The overall vision, the finished picture is now starting to come together. It may take you some time to finish it, but as you do the work, the puzzle will eventually be complete. But the first step to completing the puzzle solving goal was initiated once a decision was made to start.

To give you a better example of what I’m talking about…

 

Do you have friends or family members who are always talking about their ideas and what they’re going to do and the things they want to do? Ever notice how they’re always happy to discuss their ideas and hyped with excitement as you engage in discussions of their potential?  And the next time you see them nothing has happened – no progress whatsoever, forward movement or action. Then the cycle repeats.

 

You may have this conversation dozens of times and you wonder, “When are they going to stop talking and start doing?”

 

I’ve been in this cycle before – a combination of laziness and procrastination and also fear. Additionally, for me, it also boiled down to the excuses for inaction and simply not bothering to do the work. I felt things needed to be “in order” or the “right time” before I got started. I felt that I needed to be ready and prepared.


But, I later learned the truth.

 

While it doesn’t hinder you to be prepared, being in an indefinite state of preparation keeps you from progressing. You don’t need to align with how you desire things to be before you can get started working on your idea or goal. Starting where you are now is what leads you to the next step in the creative process.

 

Eventually, your snowball gains enough momentum because you got your idea rolling and then before you know it, the snowball has now tripled in size. Then, the magic begins to happen as things start to fall in place. More importantly, the idea that was trapped in your head is now on its way to becoming something tangible — because you finally STARTED!

5 Lessons on Entrepreneurship I’ve Learned from other Women Entrepreneurs

Women Entrepreneurs Houston – Over the course of my entrepreneurial journey, I have had the pleasure of meeting some pretty remarkable women who are all flourishing in some area or another in their respective fields.

On multiple occasions, I’ve interviewed women from varied backgrounds for my podcast SOB: Style of Business, connected with them in the gym, during events and collaborated on projects. From the upbeat marketing professional who has built her business on bringing people together through networking to the inspirational fitness entrepreneur who encourages everyone she comes into contact with to always give their best, there is something to be learned from watching the way these ladies operate in the world of business.

While each of them has their own strengths, talents and abilities, I’ve noticed several commonalities that continue to emerge time and time again.

In addition to the handful of lessons that I’ve listed below seeing a group of women support each other through thick and thin has been very inspiring and it motivates me to do the same. It’s been a privilege to regard these attributes as invaluable lessons in which we can all use to our advantage.


Lesson One: Fitness and mental health is extremely important

Whether it’s through quieting your mind during meditation or practicing breathing techniques during yoga making sure your fitness and mental health are taken care of our top priority. In order to excel in anything, having a strong mind and body will sustain you in every aspect of your business. Whether you find yourself in multiple brainstorming sessions with a client or having to haul in a boatload of supplies to your office space, having the strength on both fronts is key.


Lesson Two: There is no try

We all know running a business can be difficult and there are unexpected challenges but having the fortitude to persevere is beneficial for the long game. When obstacles come about you can either choose to move through whatever is holding you back or choose not to do anything at all.

One of the best lessons I’ve learned is this one. You either do it or you don’t. There is no try. Do you try to make it to work on time? You either do or you don’t. One thing I do know is that once you’ve stepped forward in making an effort you’ve made it through half the battle and the rest is a matter of things working out.


Lesson Three: Transitions are completely acceptable

In a world of change, things are bound to take on a different shape, form and even meaning. One thing I’ve taken away from being around other women entrepreneurs is that it’s okay to move on to something new. As we grow and mature, things that once captured our attention or inspired us can quickly turn into something of the past and it’s okay to move on.

For many of us, we get into a routine of always trying to help and please others that we forget about what makes us happy. When we finally realize that we’ve outgrown our space and it’s time to move on, we should accept the change in season and gracefully move forward with smiles on our faces. Transitions and change are a part of our personal growth and development.


Lesson Four: Enjoy what you do

Women Entrepreneurs Houston – We oftentimes start our careers with a sincere passion for making a difference and being able to contribute in ways that allow our creativity to blossom but years of our everyday routines can bring about indifference and a strong desire for a career overhaul.

As discussed above, transitions are okay. In fact, transitions give us an opportunity to start fresh and tap into other things we’re great at. One of the biggest takeaways from starting anything at all or starting something new is to actually enjoy what you do. If you don’t enjoy what you’re doing and you think the money will sustain your happiness you’re wrong. That song you’re singing to yourself will only play for so long before you’re begging for a new tune.


Lesson Five: Knowing your Why

Women Entrepreneurs Houston – Just as important as the other lessons, knowing your way is something that most of us don’t figure out until we’ve experienced enough to know what we don’t want. The reason why knowing the why is important is being clear about your goals will help you focus on what’s important and weed out all the crap that isn’t. We can also forget our why.

During times of burnout, I’ve learned it’s important to look inside myself to see if the work that I’m doing is something I enjoy. And more importantly, I had to ask myself why was I doing this type of work and if people were actually benefiting from my contributions. Whether your why is to open a yoga retreat center or to save money for a family vacation, the fact that you know your why is something solid you can rest upon even when distractions come about.

6 Powerful Strategies for Building Self-Confidence and Positivity

It’s certainly true that some people are naturally more confident than others, nobody is born with endless amounts of self-confidence. So, if you want to boost your self-esteem and become a more positive person, it is something you’ll have to work at.

Here are six simple tips that should provide inspiration on the journey to becoming a more confident person.

1. Surround Yourself With Positive People

Positivity begets positivity. Make a conscious effort to surround yourself with positive, confident people, and it will soon rub off on you. Let them be your inspiration as you drive each other toward greatness.

2. Visualize Your Future

Anything is possible in this world, but you won’t get anywhere until you’ve pictured yourself achieving those dreams. Aside from giving you the self-confidence of knowing you can do it, this step will prepare you for those situations once they arrive.

3. Push Yourself Further

A lack of confidence is often characterized by self-doubting and a fear of taking on new challenges. Whether it’s doing something that scares you or learning a new skill, a continued sense of self-improvement will work wonders.

4. Deal With Rejection

Whether it’s your personal life or career, not everyone will agree with you or see value in your ideas. Make a conscious effort not to take things personally, and this immunity will ultimately lead to self-confidence.

5. Take Care Of Yourself

Self-care and self-confidence are very closely linked. Be sure to take care of your physical and emotional health to feel stronger and more positive than ever. Focus on becoming the best version of yourself to unlock heightened confidence.

6. Focus On Achievable Goals

Even if your goal is to accomplish something truly incredible, it’s important to create milestones along the way. Aside from providing guidance, having milestones in place removes the fear that the mountain ahead is unconquerable.

Being self-confident won’t suddenly protect you from all the negative thoughts and episodes of self-doubt, but it will bring positivity to your world. You’ve got this.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Conquer the New Year with These 4 Top-notch Marketing Tools

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Digital Marketing is always evolving and there are always new and exciting tools being introduced in the market to make digital marketing more effective. If you have a business, you need to know which of these tools can help you be the best that you can be. The right tools can help you stay updated with the latest trends, help you get organized, and can optimize your efficiency. Here are some tools you need check out this 2018:

Flock

Flock is a communication app for teams. Flock allows you to bring your team together to chat, share information, meet via video conferencing and push efficiency by using its productivity features. You can even integrate all your apps in a single platform. Once you sign up, you can create one big team and hubs for smaller teams. Flock is also faster, slicker and has a more intuitive interface compared to other team communication tools.

Sendy

Sendy is one of the hottest tools in email marketing today. It’s a self-hosted email newsletter application backed by Amazon’s Simple Email Service. Sendy allows you to send attractive emails easily to your email audience and receive a detailed performance report afterward. And the best part is, it’s a lot cheaper than other email marketing apps in the market. You can send 20,000 emails for only $2! If you have less than that, let’s say you only have 10,000 subscribers, the cost can go down to $1. Now, that’s a deal you won’t find anywhere else.

Ptengine

Do you get frustrated when your website visitors suddenly leave and don’t convert? When you have a business website you want to find out why people are leaving your site. Ptengine is a heat map application that records every visit, click, scroll on your site and turns the data into a heat map to help you visualize at what point your customers are abandoning your site. Are they leaving because of usability problems? Pricing problems? Do they find the copy confusing? Once you’ve identified the issue, you can now make adjustments on your site and convert customers better.

Google Trends

Google Trends is a unique tool because it lets you know what people are searching for every day on Google Search. According to statistics, there are 3.5 billion users on Google Search daily and over 50,000 searches every second. Among the 50,000 searches, as much as 20% are from new users, which means that there’s always something new to discover. Google Trends can sift through all the searches and show you, by using keywords, what’s trending worldwide. It will give you an insight on what consumers are really looking for and predict market trends. To see the data, all you need to do is type a keyword or the industry name and press “Enter.” It’s that easy.

Now that you know some of the best tools you can use this year, give one of them a spin and let us know what you think.

Learn The Most Important Lessons Of Starting Small From Netflix

Most companies are not immediately successful on the market. Indeed, it’s true to say that over 90% of startups will fail within their first year. What’s the lesson here? You need to make sure that you know how to start small and work towards building your business the right way. You shouldn’t jump too many steps ahead because this could mean that your bills grow while profit levels remain the same.

If you are looking at how to start out small the right way, you may want to take a few leaves out of the Netflix logbook. Most people forget that Netflix did not start as the streaming media giant that it is today. The business actually began life as a DVD rental service. How did it become the industry champion that it is today and what can you learn about the path this business took to success.

Embrace Diversification

The first step in the growth of Netflix was to diversify their business venture. While they began to offer a DVD renting service, they would eventually offer a streaming option as well as blu-ray rentals. It’s worth pointing out that once Netflix began to build a streaming service, they did not abandon DVDs or hard media options immediately. Instead, they offered customers several options, diversifying their model. This ensured that if one area of the company failed as it began to during the dot-com crash, other products would remain profitable. Diversification of your business and what you offer is a smart step to take as soon as you began to grow your small company.

To this day, Netflix continues to adopt a solid model of diversification, offering both original contents developed by the business and content that they have purchased streaming rights for from other companies.

Plan For Success

Previous employees of Netflix have shared insight into the mindset of the company and the growth of the business. Ultimately, employees were instructed to build for scale and work on the premise that an idea, product or service was already successful. If a product was successful, it was going to be used by millions, and thus it made sense to plan for this possibility.

According to past employees, this even helped reduce costs. Adding ten or twenty percent during a core development phase in the company was far more beneficial than adding two hundred percent for growth after initial development had been completed.

Think Beyond The Bottom Line

Finally, a lot of people think that growing a small startup is about constantly focusing on the bottom line or the cap table. However, one of the reasons why Netflix reached their incredible level of success was due to their ability to see the bigger picture. Netflix did not shy away from mistakes but rather embraced them and built their company while looking at issues that could impact the overall model, continuing to create products for mass consumption. This is what you should learn when creating your own products and building your own business from the ground up.

Ultimately, your company could become the next Netflix in terms of size and success and you should plan for this possibility.

Need Sponsors for your Event? Here are 4 Places to Look

Great events are driven by great ideas, full of ambition and creativity. However, the reality is that the better your ideas, the more funding you are likely to need. For that reason, sponsors are essential, but how exactly do you get them? Here, we’re going to look at four methods of finding the sponsorship your event needs and what it takes to attract it.


Talk to event organizers

You are not the first person to try put an event together. You may have event organizers with some experience on your side. If that’s the case, talk to them about sponsors they have worked with in the past. If you have attended events run by others or are on good terms with other organizers, reach out to them, too. Never underestimate the power of networking. You may even gain some helpful tips and insights along the way. If they’re a direct competitor, they may not be so keen to help, of course.


Look at past events like yours

If you have seen events similar to yours in the past but you don’t know the organizers, you might not want to get in touch solely to ask a favor of them. Instead, you may want to look directly at the sponsors instead. Once you know your event goals and your sponsor criteria, start looking through the sponsor listings for those events. List all the sponsors and narrow them down to the most applicable. Make sure they have a higher potential inclination to sponsor your event, too. Find the individuals from those companies most readily able to make the decision to sponsor an event. Many of these stakeholders can be found easily through social platforms like LinkedIn. Once you find them, send them a personalized pitch detailing your offer.

Market your event widely

You want sponsors with a marketing and advertising department since they can lend plenty of outreach to your event. Those with active marketing teams also tend to have an eye on the marketing in their sector. Put time and effort into event marketing through channels like social media and press releases. The better your marketing, the more likely you are to catch the interest of a marketing head of a potential sponsor.


Use sites built to connect sponsors and events

There are online communities and platforms built specifically for the purpose of connecting event organizers and sponsors to one another. Resources like SponsorMyEvent, SponsorPitch, and SponsorPark not only have active communities but they also have tools that allow you to quickly put together your proposals. It’s a good idea to have set criteria for sponsorship so that any interested parties can quickly see what you have to offer and what you need in return. Besides helping you reach out to sponsors, these platforms can be great for better understanding what your event sponsorship package is going to look like.


Your sponsor (or sponsors) can be a crucial part of your event’s success. Make sure that you have a proposal that is built to catch their interest, clearly outlining the potential reach of your event and the links to their own aims. The more you show the event’s viability, the more interested they are likely to be.

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