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Interested in PR & Publicity for your business? We share all the best publicity tips, media coverage strategies, and how to launch a publicity campaign.

How to Create an Effective Press Release that Gets Results

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how to write an effective press release

Do you want the media to cover your company or event? You’ll need to write an effective press release. Press releases are a great way to get publicity for your business and tell customers about new products and services. They’re also easy to create with this step-by-step guide!

Get the reader’s attention.

The first thing you should do when drafting a press release is making sure it is attention-grabbing.

The headline of your PR should be powerful and concise so that people will want to read more. It’s also important that the title matches the content of what follows.

A good way to get started with writing headlines is by using a quote from your company or client as a hook. If you don’t have any quotes, try interviewing someone in your organization who can provide interesting insight into their job responsibilities or how they think about their industry; this will make for an excellent starting point for creating a strong headline.

Also, make sure that you use all 5 W’s: who, what (and why), where, and when (or how). This helps readers understand what’s going on with every sentence in your story—it also makes it easier for them to share stories on social media platforms like Facebook and Twitter!

Develop a compelling headline.

You’re a journalist. You want people to read your work, and you want them to share it with their friends. That means you need a good headline.

What makes a good headline?

  • It’s different from the body of the article: Headlines are meant to be short and sweet, so they don’t have time for details or nuance—they should give readers just enough information to get them interested in reading more.
  • It’s specific: A vague headline won’t bring readers in (and could even have the opposite effect). Make sure your title is clear and concise so that people know exactly what they’re getting into when they click through to read your article.

Use the 5 W’s and the H in the opening paragraph — Who, What, When, Where, Why and How.

The opening paragraph of your press release should include the 5 W’s and the H.

Who is the target audience? What is the problem? When did it happen? Where did it happen? Why does it matter? How does it affect me?

Include a quote.

Quotes are a great opportunity to add credibility, emotion, authority, and value to your press release. They’re an easy way to make your content more interesting and engaging for readers. Remember that the best quotes are always from people who have relevant expertise in the topic at hand.

For example: An expert on the topic of automobiles could say something like “this new feature is going to revolutionize how we drive our cars!” (credibility). Or maybe you want one of your employees to say something about how excited he or she is about this new product or service (emotion). Or maybe you want someone with a lot of experience talking about why this news matters (authority). When done right, quotes can really help increase reader engagement with your content while also adding some much-needed spice!

Write your boilerplate copy.

Boilerplate copy is the information that appears at the top of a press release. You should include who, what, when, where and why your business is releasing this information in your boilerplate copy.

The who section should be filled out with the name of your company (or organization).

The what section provides information about why you are releasing this press release. This might include any new products or services being released by your business or if there is an event happening that has generated interest from the media.

The where section will help journalists know where they can find more information about your company and/or event taking place. It’s also important to let them know how much time they have left before it ends so they can plan accordingly for coverage on their end as well!

Each one of these elements will make sure journalists get everything they need from a single source rather than having to hunt down multiple sources across different platforms or locations – which saves both time AND money!

Make your content shareable by adding social media buttons to your press release and posting them on your social channels.

  • Make your content shareable by adding social media buttons to your press release and posting them on your social channels.
  • Share with the world! Once you’ve published, don’t forget to share it with people who will find it interesting. You can do this by posting links on Facebook and Twitter or embedding newsfeeds from these sites into your site or blog via a plugin (e.g., Jetpack for WordPress).

Choose a press release distribution service that suits your needs and budget (and check out our list of affordable PR services).

Press releases are a great way to get your name out there and get some publicity, but they’re not always successful. In fact, studies show that only about 20% of press releases ever receive any attention from the media! If you want your press release to be successful, you need to use the right distribution service and make sure it’s well-written.

To pick the right distribution service for your needs and budget, check out our list of affordable PR services.

The key to a successful press release is following best practices for press release writing, distribution, and promotion.

The key to a successful press release is following best practices for press release writing, distribution, and promotion.

Here are some tips to help you get the most out of your efforts:

  • Include a compelling headline in the first paragraph that answers the 5 W’s (who, what, when, where and why) or “H” (who/what/where/when/why). You can also use an acronym such as “WHO DID WHAT WHEN WHERE.”
  • Add a quote from an expert in your field at the end of your article. This could be someone from within your company or an industry expert who agrees with your message.
  • Make sure you include links back to social media accounts so readers can easily follow along with future content related to this press release without having to go through each individual site separately.

There are many steps that go into creating an effective press release, but if you follow the tips we’ve provided here, you can create one that will get your audience’s attention and generate results for your business or organization. If you have any questions about writing a press release or would like more information on how to distribute it properly, feel free to reach out – I’m happy to help!

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Why Grassroots PR is so Important for Small Businesses

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grassroots PR for small businesses

If you are a small business owner, you know that marketing can be a challenge. You have to compete with larger companies and brands, which have access to more resources than you do. The good news is that there are ways for small businesses to stand out from the competition effectively without breaking the bank—one of these ways is grassroots PR. In this article, we’ll discuss grassroots PR and why it works so well for small businesses. Finally, we’ll show you how you can go about doing it on your own!

What is grassroots PR?

Grassroots PR, sometimes referred to as guerilla marketing, is a traditional & highly effective form of organic marketing geared toward generating interest in a brand, product, or service. In contrast to other types of PR, this strategy allows you to reach out directly to your target market rather than relying on mass media outlets.

While grassroots marketing involves using word-of-mouth communication to build brand awareness and increase sales, it doesn’t require any special skills from participants for them to carry out an effective campaign on behalf of your brand. However, grassroots publicity differs slightly in that it involves paid influencers or individuals who have already built strong audiences through their brands or social platforms like Instagram followers.

Why does grassroots PR work for small businesses?

Grassroots PR is cost-effective.

Most people think a traditional press release is the only way to get their story out there, but it’s very costly and time-consuming. Grassroots PR allows you to do the same things you would do with a press release, but at a fraction of the price and effort. You can post your information on social media platforms like Facebook, Twitter, LinkedIn, and Instagram without paying anything except for your time spent writing up an announcement or creating graphics for them (which might take longer than writing an entire press release).

Grassroots PR helps build relationships with customers.

A big part of any marketing strategy is building relationships — especially when it comes to small businesses! One thing that makes grassroots PR so effective for small businesses is that they can easily interact with customers directly through social media channels like Facebook and Twitter by replying directly from those platforms instead of having someone else reply on behalf of your company which takes away from the personal connection between customer and business owner/employee(s). The more active we are as humans online through our various social media accounts, such as these two mentioned above; the most likely we’ll feel close enough

Grassroots PR is an effective and affordable kind of marketing for small businesses.

While there are many different kinds of PR, we’re most interested in grassroots PR.

Grassroots PR effectively gets your name out there and creates a community around your brand. It’s also an affordable way to market your business—you don’t need a huge budget or many connections to make it work.

Here are some other benefits of grassroots PR:

  • It helps people talk about your business online, leading to more sales and new customers.
  • Even if you’re starting with no connections or budget, you can use this technique.

Conclusion

If you’re a small business owner, you know how crucial it is to stand out in today’s crowded market. But with so many competing businesses, it can be challenging to get noticed without spending a fortune on advertising. If you want your business to succeed without breaking the bank, grassroots PR is an effective and affordable kind of marketing that anyone can do. We hope this article has helped shed some light on what grassroots PR actually is—and how it can help your business!

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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5 Freelance Tech Tips – Help Grow your Success as a Solopreneur

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Being a solopreneur means being a true boss. But it doesn’t have to mean going it alone one hundred percent of the time. After all, even bosses need help every once in a while. Wondering what type of tech or help could boost your business?  Then check out these tips from Keetria.

Accounting and Taxes 

Your money is one area where DIY savings just aren’t worth the risk. If you’re a first-time entrepreneur, having accounting help is even more imperative. You may need to set up estimated tax payments. A freelance bookkeeper can also help you figure out whether setting up an LLC will benefit your business. Then you can proceed with the next steps. 

Virtual LLC Formation 

Thinking about forming an LLC for your small business? That’s a wise move since you will be afforded more protection for your finances. You’ll also be setting yourself up for more savings come tax time. On top of all of these perks, you can use an online service to fill out the paperwork, which will save you money, time, and hassle. Each state has its own regulations around LLC’s and formation steps, so check yours before you proceed. 

Online Meetups and Events 

Another way savvy entrepreneurs can use tech to grow their business is by putting together virtual meetups. This can be oh so helpful if you plan on launching a new business, product or service in the coming months since live events are still on hold. Drum up excitement around your virtual event by sharing details with your social networks. Then be sure to really listen and engage with participants to help them form a deeper connection with your business. 

PR and Marketing Services 

You can certainly create your own publicity to get people interested in whatever you’re selling. As already mentioned, you can use your social media accounts to attract new connections and cultivate an image that will have people begging for more. This can take some time and savvy though, so if your career begins to blossom, you may also want to consider reaching out for help. Check out freelance sites to find PR and marketing consultants or ask for recs from friends. 

Web Design Help 

DIY publicity is one thing, but a DIY website? Using free and discounted tools to build your own website will work in a pinch, but if you truly want to grow your image and become an authority in your industry, you need professional help. That help should come from a web designer who has the expertise and experience to create a custom website that is sleek and easy to use. It’s just too easy to make small mistakes that can cause your followers to run the other way. 

You’re a boss but that shouldn’t mean feeling burned out and busy every single day. Use this guide to get the help you need with tech and other projects. That way you can focus your time and energy on growing your reputation and small business. 

Author Bio: Courtney started gigspark.biz to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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How to Be Your Own Publicist – 5 Helpful Tips

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How to be Your Own Publicist – As an entrepreneur, your priority is to get the word out about who you are and what you’re doing. Traditionally, you would have gone to a publicist for this sort of thing – somebody with the connections and expertise to create a personal brand for you and raise awareness. But as any budding author will tell you, they’re frightfully expensive. And entrepreneurs aren’t always flush with cash!

Fortunately, you don’t need to spend a fortune on publicity fees. There are ways you can be your own publicist. And they’re much more straightforward than you might imagine. 

1. Make Your Social Media Accounts Unique

Many people yearning for success start their journey on social media, churning out content and attempting to build an audience. But merely having an account and producing material is insufficient for effective public relations. You need to do something original in your niche, however hard that might sound. 

The best approach is to allow your personality to shine. Don’t pretend to be anyone else. Don’t put on a front. Allow your innate genius to emerge naturally. If you can be authentic, you’ll soon attract likes, shares and many followers. 

2. Research Your Target Audience

If you know who you need to attract with your PR campaigns, you immediately make getting the word out much more manageable. 

Nowadays, online marketing tools (including Google and Facebook) are incredibly powerful. They allow you to target specific individuals most likely to want what you’re selling, taking the guesswork out of the process. But to use them effectively, you have to know the characteristics of your audience. Think carefully about what makes them happy, keeps them up at night, and where they go for their information. 

Identify your Audience to Gain Publicity – Watch the Video to Find Out Why

3. Develop An Image

Do people buy from brands, or do they buy from entrepreneurs? Sometimes, it’s a bit of both. Just look at the success that Elon Musk has had. Is the stock price of Tesla a result of the actions of the company itself? Or is it because people believe in the man running it? For the most part, it’s the latter!

Developing an image and protecting it is crucial. The more you can cultivate a particular persona, the more memorable you make yourself. Entrepreneurs who do it, like lifestyle coach and guru Tony Robbins, can often see considerable market gains. 

4. Keep Your Message Consistent

Even though your audience is interested in you, they don’t have the time to learn every nuance about your character. Thus, you can’t appear to chop and change in your approach from one month to the next. Being consistent is all about building trust and giving your audience the sense that they know who you are and what makes you tick. This seemingly boring familiarity is the essence of long-term brand-building. 

5. Write An Amazing Bio

Finally, get your in-house PR team to write a fantastic bio – or do it yourself if you have the skills. Create a story that speaks to your audience and gains their trust. You want to make yourself appear as though you’re “one of them” and doing something profound. 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

The Value of Connection with Marketing Extraordinaire Michelle Ngome

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The Value of Connection

We speak with speaker, author, and marketing consultant Michelle Ngome – Founder and CEO of Line 25 Consulting. We talk about how she got her start in marketing, her approach to personal branding, her book, and her founding of the African American Marketing Association, along with tips on how to really effectively network with people. We also talk about how effective staying focused is, and how it’s made an impact in Michelle’s life.

The SOB audience can receive 50% off coaching sessions with Michelle at here.

Our listeners can also download her FREE Personal Brand Guide —> Time To Make Noise: 7 Steps to Creating an Influential Personal Brand or grab it from her website michellengome.com.

Show Notes:

  • Michelle enjoying street team work caught Keetria’s attention
    • Michelle’s experience promoting J-Kwon in 2004 on Superbowl weekend was her entry to the marketing world
    • Having a product made it easier for Michelle to introduce herself to people
  • Michelle worked in entertainment for a couple years before fully venturing into marketing
  • The importance of connection
    • “Looking across rather than looking up” – looking for someone to put us on rather than help each other up
    • We want to be at the table with people bringing equal or greater value
  • Ideas on creating a valuable connection – audience numbers vs engagement
    • You have to initiate!
    • You have to care – genuinely check on people, not just for business reasons
  • Creativity vs Structure
    • Writing her book gave Michelle ideas to write many other books
    • It takes time to take care of clients and of your own personal projects at the same time
  • Michelle speaks about the 7 steps to developing a personal brand she describes in her book

    • These include developing a core message, establishing a platform, storytelling, using your publicity and your connections
    • A lot of times we’re too much in our own heads, creating internal dilemmas
  • Michelle is establishing the African American Marketing Association
    • Professional organization focusing on the growth and development of marketing professionals
    • There’s a void for black marketing organizations
  • Networking with Michelle
    • “The Go To Podcast for African American Millennials discussing life strategies with a bit of entrepreneurial advice”
    • Starting out as just business advice, the importance of broader life strategies became more apparent as the show went on
    • Bringing extraordinary friends on the show – looking across rather than up
  • Any advice for those of us afraid to network?
    • You never know who you’re going to meet and what it may lead to
    • It goes back to initiating engagement, and it’s often reciprocated
    • Touch base with people over the holiday events happening now

Key Points:

  1.  Initiating communication and being genuinely in touch can go really far in establishing your network.
  2.  Michelle talks about the seven steps she writes about in her book to build her personal brand.
  3. Looking for the excellence in the people around you rather than always up towards others can be a really powerful networking asset.
  4. Stick to one thing.

Tweetable Quotes:

–    “We’re no longer in a time when we can just put our head down, do good work, and expect a promotion.” – Michelle Ngome.

–       “Lots of times we’re too busy looking up when we need to be looking across.” – Michelle Ngome.

–       “Resonate! You have it – let’s bring it out, bring it out to share it with the world.” – Michelle Ngome.

Resources Mentioned:

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Here’s 5 Ways to get Publicity without a Publicist

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Publicity without a Publicist

Though publicists are certainly useful if you want to get an inside scoop on an industry based around who you know, there is no reason that you can’t build up your own relationship with the press by yourself. The key is to make things easy for the people you want to write about you and do a lot of the work yourself.

So, here are 5 things you can do right now.

Networking

If you want to make a splash in an industry, you really need to know as many people as possible. This is where networking comes in. Get yourself some cards and know what your mission statement is going to be that day. Set yourself some targets: how many people are you going to talk to? How many people are you going to give cards to? How many cards do you want to receive?

Use Social Media Like a Pro

Make sure that you follow lots of relevant people in your industry on social platforms like Twitter and post regularly. Actually, Twitter is great for this because it is just informal enough to make conversation feel more natural. When someone follows you back (especially an editor or journalist) make sure you send them a personal message introducing yourself and ask if they would like to hear about your work. This is the best way to get their attention and show that you have something interesting about you.

Make Yourself Newsworthy

If you don’t have anything to tell people then there is no way you are going to get any publicity. The first rule of publicity is that you need something to publicize! You don’t have to make things up or do things just because they will bring you publicity, instead you should think about what makes your brand so unique and then see where the stories come from naturally. For example, hiring a new team is a good story or releasing a summer collection is another one.

Write Your Own Press Releases

If you have some exciting news to share, write it into a press release and then send it to the most relevant editors in your industry’s media. Rather than share with just anyone, do some research to make sure that you are sending to the right person. The rule here is quality not quantity so you may need to write a couple of different versions of your PR to make it more likely that it will be used.

Always be Ready with a Portfolio

When an opportunity comes along, you don’t want to miss out because you weren’t ready. Having a portfolio that you keep up to date will make things a lot easier. Keep track of recent successes, new products or services, what makes your brand different and a few stories you can share. You should also have plenty of images you can share in case a publisher only wants unpublished pictures. With this in mind, update your photography regularly including headshots, product pictures and other relevant images.

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3 Creative Ways to Generate Publicity for your Brand

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Generate Publicity for your Brand

Publicity, if done right, can turn your brand into an instant star. Publicity is a way to spread the word about your business. And if you want your brand to get noticed in a big way, publicity stunts are a great way to get your brand in the spotlight. Here are creative ways on how your small business can turn heads:

Do the Unexpected

While following trends is great, going the opposite direction can also do wonders for your brand. Doing something unexpected grabs people’s attention and makes your brand instantly memorable. Some of the most unforgettable publicity stunts recently have stopped people in their tracks and created ripples of delight in traditional and social media. You might get some ideas from these campaigns for small business:

  • No Pants Subway Ride for Shobha

Every January, brave New Yorkers face the challenge of walking around the city without their pants. Hair removal salon Shobha saw a unique opportunity to publicize their service during the event and sent out a team of pants-free individuals wearing underwear bearing the Shobha brand. The No Pants Subway Ride was organized by the Improv Everywhere prank collective and the stunt has succeeded in surprising and delighting the unsuspecting public.

  • Ice Bucket Challenge

The Ice Bucket Challenge was a simple idea started by Chris Kennedy to raise funds for ALS. What started out as few videos showing people’s funny reactions became a viral phenomenon through social media. Soon, local and international media took notice and challenges were done on air by famous celebrities.

Go Guerilla

Guerilla Marketing is an advertising strategy that highlights creativity over budget. Ideas are often unique and yet easy to do on the local level. Concepts are often dynamic and imaginative and focus on grabbing the attention of the public. Here are some Guerilla Marketing tactics you can learn from:

  • Stencil Graffiti

Stencil graffiti uses stencils to create memorable street art. The idea is to paint as many stencils as possible in a given area, in a short period of time. The objective is for the street art to get noticed and create a buzz in public.

  • Treasure Hunts

Treasure hunts involve posting mysterious clues on social media about hidden treasures scattered across the city. The idea is to entice social media users to find the hidden treasures.

Attempt to Beat a Record

Beating someone’s record is a great publicity stunt because it’s fun and entertaining. There are also plenty of records to beat. When you decide to do this, make sure that the challenge is related to your line of business. For example:

    • If you have a pizza parlor, you can try to beat the 2017 record of Pizzaovens.com. Pizzaovens.com created the longest pizza that measures 6,333 ft 3.60 in.
  • If you’re the owner of a barbershop, you can attempt to break the world record for the number of haircuts done in 24 hours. Proceeds from the event can be given to charity.

Let us know if you’ve tried any of these!

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3 Easy to Implement Advertising Ideas for Small Businesses

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Small Business Advertising Ideas

Most small businesses attract customers the old-fashioned way—via “word of mouth.” While word of mouth marketing works, it’s a painfully slow process to build a business. If you have a business, no matter how small it is, the best way to grow your customer base quickly is to advertise.

Here are some easy-to-implement advertising ideas you can do so you can effectively reach your target market:

  1. Make your Business Newsworthy

If you want newspapers and magazines to write about your business, you need to make your business newsworthy in the eyes of the press. A write-up in a publication won’t cost you anything and can help get the word out about your business. So how do you go about it? You need to think of interesting stories that can create a buzz for your business. Examples of these are:

  • If you have a salon, you can devout a weekend giving free haircuts to orphans or the homeless.
  • If you have a small pharmacy, you can start offering delivery service to your customers.
  • If you have a store, you can have a Kids are the Boss Day and let children of your employees handle the day’s business.
  • If you have a restaurant, you can make a conscious effort to make your business eco-friendly

The key is to come up with stories that hit home emotionally. The story may not be directly about your product offerings but it’s a great PR tool for you.

  1. Make a YouTube video

As focus shift from television to computer screens, YouTube has become one of the most important platforms online. With over 30 million visitors every single day, and five billion videos viewed daily, YouTube is an essential tool for any business looking to reach a large audience. You can create a video demonstrating your product and post it on YouTube. Or you can even create a series of videos that revolve around your product and its benefits and place them all on a YouTube channel. Here are some of the types of videos you create for your business:

  • A how-to video demonstrating how to use your product.
  • A Q&A about your product or service
  • A series of video testimonials from your customers
  • A video how your product is made in the factory
  1. Maximize your Facebook Business Page

The Facebook for Business Page has easy-to-use and affordable advertising tools for small businesses, use it to your advantage. You can boost a post and make it appear on your target market’s New Feed or promote your business page by clicking the Promote button. Here are other ways to advertise on Facebook:

  • Facebook Events – get the word out about your business by creating an event on Facebook. You can invite your friends and prospective customers and watch your guest list grow.
  • Content syndication – if you already have a website or a blog, you can use Facebook’s Social Plugins to enable them to be shared quickly.

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How Strongly Should You Rely on Trends in Your Marketing

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It seems like everyone these days wants to get in on one hashtag movement or another. Sometimes this is a good thing, like when hashtags stand for solidarity and social change, but often silly hashtags are trending and everyone wants their 15 seconds of social media fame.

Businesses often feel the same way. They see a hashtag, meme or trend that’s popular and utilize it in their own advertising or marketing campaign. The question is this: is this actually a smart thing to do?

The answer is simultaneously yes and no. Hashtags and trends can be great for your business’ visibility and brand image, but they have to be used intelligently.

The Right Way

There is definitely a right way to use a hashtag or trend. The best way to utilize a trend in marketing is to always think the question “does this trend relate to my brand?” If the answer is yes, it’s then up to you to create a marketing tweet, image, slogan or piece of content that ties the two together in an interesting way.

Consider the now trending film “Sausage Party.” This tongue-in-cheek reference can actually add a dash of humor to a grocery store or meat packaging brand. They create a tweet that contains an image of a variety of sausages, also including the text “Have your own #SausageParty tonight. We’ll bring the buns!”

This humorous use of a current pop culture item and brand relevance sticks out in the minds of others. There’s also a dash of personality here – the business shows it is aware and doesn’t take itself too seriously, which is good in the eyes of consumers who want companies to have a human edge.

The Wrong Way

There are three major mistakes a brand could make with trend marketing – relying on trends too much, misappropriating a trend or not integrating the trend into the brand’s concept.

First, it’s important that a business not make trends and hashtags the cornerstones of their marketing strategies. This looks desperate – occasionally is fine, but doing it too often sends the wrong message.

Second, it’s important to understand the context of a trending topic. Businesses have gotten into hot water before for using hashtags and trends in the wrong way. These trends stand for something serious, a business misuses them and they become the target of bad publicity.

Third, the trend has to be related back to the brand in some way. In the above example, it doesn’t make sense for a furniture store to piggyback off of the same trending movie. They have to find a trend that suits their own business, or find a creative way to tie a trend into their own concept. Using a trend without making this connection is sloppy and the marketing strategy will fail.

All in all, trends need to be used with care. Don’t shy away from using trends in marketing completely, but use them sparingly. Make them count and make them clever.

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Style of Business: Richardine Bartee + GrungeCake Magazine

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Technology, trending music and the tragically hip editorials that many are interested in is what GrungeCake has been wonderfully doling out the last time we took a look. Popcan Bonds, Blitz The Ambassador, and Dawn are all in the latest issue of this slick publication that was conceived by creator Richardine Bartee 12 years ago. A true authority on all different kinds of acts, fashion, acts of prowess and humility among artists, and a vibe that surpasses the simple “urban” spectrum, GrungeCake is rolling dominantly across the digital landscape larger than ever. A variety at large collective of reviews, artist management mantras, and presentation of art, people are no doubt paying attention to the diverse and iconic platform.

Recently tweeting that she was delighted about a pair of Vans she received and excitement about teaming up to create a girl powered playlist for Cherrybomb Music, Richardine is an avid personality that has interviewed some of the hottest talent on the globe. With a very targeted and specific taste, this online publication is supportive to artists and cultivates a rich style with just a touch less bling than the other mags and blogs out there.

This month on Instagram The Black Opera claimed that she has been “reppin since conception”, and praised Richardine for her business sense and overall evolution. GrungeCake itself had its humble beginnings as a sparsely circulated twice yearly publication, and now is a full time media offering with coverage of this year’s Cannes event, just for starters. A Mad Max review, a feature on Express accepting Apple Pay, and an article on Beats By Dre’s latest collaboration with MCM are all presented with sharp clarity and wit in the latest written pieces.

The show “Shark Tank” has become wildly popular; it’s premise is all about up and coming entrepreneurs making the ultimate pitch for cash to investors. In her pitch on the program, Richardine suggested a service crafted to bring back some better fundamentals and credibility to the music industry as a whole, that has been suffering a chiseling away at its image over the last decade. Also helping out in the testing of “Audibase,” she tests it out for overall ease of use and debugging; after a few more rounds of investment this will surely be a sweet thing in the industry. A format for sharing longer clips of audio on blogs, websites, and the like, she absolutely recognized the promise and potential of the service that’s still at the drawing board.

Flashback Fridays, awesome playlists, songs of the day, and very introspective reviews are all offered in the music section. Fully pulling off the ability to give news, provide true insight, and upper caliber opinion of what’s going on in the music realm, the overall vibe of GrungeCake is a bit more durable and deep than some. Not possessing the fully plastic theme and presence that some online forums have, there’s a bit more raw goods and catchiness here, much like the way that “Vice” lays down the law. To the point grit and advice within track reviews such as “Would I buy it? no. Should you buy it? If you want to” lean towards the brief, not heady opinions that many are looking for in today’s internet world. What we really commend GrungeCake and Richardine  for is following through on vision; as a child she wanted to do interviews and publicity for figures in entertainment & music. Her vision and success is refreshing as ever, and now she’s the purveyor of an internet hive of pleasantly hip, and skillfully entertaining content.

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