How the public perceives your brand can distinguish between a loyal, ever-growing customer base and a business that stagnates or declines. Publicists bridge brands and the broader public, using their specialized skills to mold perceptions, amplify brand growth stories, and foster meaningful connections. Yet, many businesses grapple with the decision: When is the right moment to hire a publicist?
By understanding the clear signs, brands can make informed decisions that can transform their trajectory. In this post, we’re diving deep into ten characters that spotlight the need for a professional touch in public relations.
1. Your Brand Growth Story Isn’t Getting Told
A compelling story is at the heart of every brand’s growth. If your brand’s unique narrative needs to reach the right audiences or be told in a way that resonates, it might be time to hire a professional. A compelling brand story differentiates you from competitors and builds a strong emotional connection with your audience. A publicist can ensure that your narrative resonates with the media and potential customers, giving your brand growth the recognition it deserves.
2. You’re Missing Out on Media Opportunities
Has your brand growth been overlooked for interviews, features, or other media opportunities that your competitors are nabbing? A publicist has the connections and expertise to ensure your brand gets the spotlight it deserves. Media coverage provides credibility that paid advertising simply can’t. With the proper media exposure, you can quickly elevate your brand’s authority and public trust.
3. Crisis Management
In the age of instant communication and social media, a slight misstep can quickly turn into a PR nightmare. If you find yourself unprepared or overwhelmed when faced with negative press, a publicist can help navigate and mitigate these situations, ensuring your brand’s reputation remains intact. Beyond immediate damage control, a skilled publicist can strategize post-crisis communication, rebuilding and strengthening your brand’s image.
4. You Don’t Understand the Media Landscape
The media world is complex and ever-changing. If you need help understanding where your brand growth fits in or how to leverage different media platforms effectively, it’s a sign that professional service could be beneficial. A publicist stays abreast of media trends, knows the influential players, and can strategically place your brand growth in the right spots at the right times.
5. Your Events Aren’t Making Waves
Are you unveiling a new product or launching a service? Publicists can orchestrate product launches, press events, and other promotional activities to ensure they create the desired impact. Events are crucial touchpoints with your audience; their success can offer significant ROI. A publicist ensures that these events are well-publicized and memorable.
6. Inconsistent Brand Messaging
Consistency is key in branding. If your brand’s voice, message, or image is inconsistent across platforms, you risk confusing potential customers. A publicist can help streamline and unify your brand’s messaging across various channels. A cohesive brand message fosters trust and reinforces brand identity. Ensuring consistent communication safeguards your brand’s image and value proposition.
7. Lack of Time
As your brand grows, so do the demands on your time. If you find yourself too busy managing other aspects of your business and neglecting public relations, it’s a telltale sign that delegating this role might be beneficial. Public relations is more than just a task but a strategic function demanding attention and expertise. A publicist can free you to focus on your core business operations.
8. Need for a Network
Building a brand is not just about marketing and products but also about the relationships you nurture. Publicists have a vast network of media contacts, influencers, and industry insiders who can open doors for your brand growth. Leveraging a publicist’s network can expedite your brand growth, giving you access to opportunities and collaborations that might have otherwise been out of reach.
9. Stagnant Growth
If you find your brand hitting a plateau in terms of sales, customer engagement, or market reach, a fresh PR strategy can provide the momentum you need. Publicists bring new perspectives and ideas to reinvigorate your brand’s public image. With fresh eyes and a pulse on market trends, a publicist can introduce innovative strategies to reignite brand growth and engagement.
10. Preparation for Scaling
Planning to expand to new markets, launch a significant product, or take any other big step? Having a publicist on board ensures that your brand’s image and message align with your growth goals and that the transitions are smooth and well-received. Expansion phases are rife with challenges. A publicist can help ensure your brand’s message remains consistent, culturally relevant, and positively received in new territories or markets.
The decision to hire a publicist is nuanced and requires careful consideration. But when the signs point to the need, this investment can be a game-changer, propelling your brand in ways you might not have imagined. Always remember: In the ever-evolving realm of branding and PR, staying proactive and well-positioned can make all the difference.
Keetria is an entrepreneur, wellness advocate, and brand growth strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!