Marketing - Page 2

From digital marketing strategies to ideas for increasing brand awareness. Here we share powerful marketing tips for entrepreneurs, startups, & small businesses.

How to Determine Which Marketing Strategies Work Best for your Small Business

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Best Small Business Marketing Strategies

When starting your small business, it can be tempting to try everything at once. But when it comes to marketing your business, doing too many things at once is a waste of time and resources. The key is finding out which marketing strategies work best for you and then focusing your efforts on those channels. In this article, we’ll walk through determining which marketing strategies are most valuable to your small business based on what works best for your company’s goals, mission, and objectives.

Make a list of everything you do in your business to attract customers.

Make a list of everything you do in your business to attract customers. Take note of all the ways you promote your business, interact with customers, track your success, and measure results.

This will help you identify where your marketing efforts are the most effective and which efforts need more work. For example, if you’re using social media but don’t know how well it’s working for you (or if it’s not), that would be worth investigating as an area where more attention is needed.

Look for patterns and gaps in your marketing efforts.

When looking at your business as a whole, you should also look at the big picture of your marketing efforts. Look for patterns and gaps in your marketing efforts. Do you find that customers are only responding to one type of communication? Is there a period of time during which they’re more likely to respond? Are there specific events or seasons that seem to trigger a boost in results? Use these insights when determining how best to continue reaching out to customers in the future.

Look for resources that will help you measure your marketing channels.

To determine which marketing channels are working for you, it’s essential to know what is and isn’t working. When you’re first getting started, set up tools that can help you measure your marketing channels to see how effective they are. Here are some options:

Google Analytics

HubSpot

SurveyMonkey

Qualaroo

Google AdWords (for pay per click campaigns)

Facebook Ads Manager

Assign dollar amounts to each channel based on the results of your research.

To fully understand your marketing ROI, you will also have to assign dollar amounts to each channel based on the results of your research. This will help you determine how much money a particular channel is worth and whether it should be used in the future.

When analyzing each channel’s effectiveness, determine the cost per lead or sale (CPLS). Then, add up all of the costs associated with that particular strategy under one category called “Total Cost.” Finally, divide Total Cost by CPLS to find out what percentage of every dollar spent on that marketing strategy was profitable for your business. If a tactic doesn’t yield positive results within six months or less, stop using it!

Don’t forget to look at customer retention, upsells and cross-sells.

The first thing you should do is analyze the lifetime value of your customers. This will help you determine whether or not a marketing strategy is worth implementing. The lifetime value of a customer (LTV) refers to the total profit generated from one customer over their life with your business. To calculate this, subtract all costs associated with acquiring that customer from their lifetime revenue streams (for example, if you spent $1 on advertising and they spent $3 in product purchases, then their LTV would be $2).

Another way to measure success is by looking at how much it costs to acquire a customer and how much they spend over time. For example: if it costs $4500 per year for each new client but they generate an average income of $5000 per year after purchasing products/services from your company three times in that same year, then it’s probably worth keeping them around!

Summarize your findings with an action plan.

Once you’ve finished your research and analysis, it’s time to make sense of what you found. To begin the process, create an action plan template with the following components:

  • Objectives: A short description of your goals. What do you want to achieve and why?
  • Strategy: Why did you choose this strategy? How will it work toward achieving your objectives?
  • Tactics: What specific steps are included in this strategy? How will they be executed, monitored and measured (if at all)? Which metrics are important to track during implementation — engagement, conversion rate or other metrics?
  • Tasks: The who/what/where/when of each task involved in making this plan happen (e.g., who will be responsible for creating social media posts).

There are many effective marketing channels you can use to promote your small business, but it’s important to know which ones work best for you.

The most effective marketing strategies are the ones that align with your business goals, budget, and time constraints. Social media might be a better option if you want to get more customers through paid advertising but don’t have the funds available. Similarly, if you already have a website that generates steady traffic but want new ways of reaching customers who aren’t finding their way there yet (or haven’t found it yet), then an email newsletter could be just what the doctor ordered!

There are also other factors worth considering before choosing between one channel over another: what kind of customer base do I want? Is my target audience online or offline? How much time do I have available each week/month? These questions should influence which channels or combination of channels make sense for me as well as where else I can spend my precious resources outside of paid advertising opportunities such as Google AdWords or Facebook Ads.

If you’re a small business owner, marketing can be a daunting task. You might think there’s not enough money or time to do it all, but don’t worry! The key is to start with some research about what’s working for other companies like yours and where your audience lives online. Once you know that information, then it’s time to put together a plan with goals and milestones so you can measure progress along the way.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

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7 Powerful AI Marketing Tools for Entrepreneurs

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7 Powerful AI Marketing Tools for Entrepreneurs

If you’re not already aware, AI marketing is already proving to be effective. Not just for the business giants, but for entrepreneurs and small businesses, too. Whether you’re a start-up or a market leader, venture capitalist, angel investor, or ecosystem partner, AI marketing will fundamentally rescale your business and how you do business through a series of innovations that leverage AI. These 7 powerful AI marketing tools will help you gain a competitive advantage.

1. iSpionage

iSpionage is a competitive intelligence tool that allows you to learn about your competitors. With it, you’ll be able to find out what they’re doing, what they’re not doing, and how much they are spending. iSpionage can be used to:

  • Find out who your competitors’ customers are;
  • Find out where your competition is advertising;
  • Determine which products or services your competition provides; and
  • See if there are any gaps in their offerings (and fill them!)

2. Adalyz

Adalyz is a tool that helps you stay on top of the competition and understand your audience better. It’s an AI-powered marketing platform that digests your competitor’s content, analyzes it to determine what works best for their target audience, and then generates recommendations for your own content based on those findings. Using this feedback loop helps you develop more effective strategies by focusing on what matters most—the needs of your customers.

3. Adzooma

Adzooma is a tool that helps you to find new customers and grow your business. It also uses AI to help you find new leads, track conversations, and build relationships with them. Adzooma is an effective management tool that can help scale any size business looking to increase its revenue.

4. Analytics SEO

This tool lets you track your website’s performance and see how it stacks up against your competitors’ sites. You can use this information to improve your ranking, increase traffic, and bring in more customers.

SEO analytic tools are very useful in helping you increase the number of people who visit your site by targeting keywords relevant to what you sell or offer on your website. These tools help optimize the content on a webpage so it will appear higher in search results—and since most people don’t like to read too much online, they’ll probably click on one of these pages when they do a search query.

5. Froged

Froged is a simple and effective tool that allows you to find and schedule content based on hashtags. You can also use Froged to find relevant posts related to a specific hashtag, ensuring that your content is always relevant.

If you want to use Froged for your blog or website, search for the hashtag that relates most closely to your topic (i.e., #AI), select the type of content you want from the dropdown menu (i.e., articles), and click “Find.” If you’re looking for a general overview of AI trends or information about an upcoming conference in New York City where they might discuss machine learning algorithms used by companies like Facebook, then type those terms into the search bar at frogedapp.com instead of using any particular hashtag associated with them!

6. MeetEdgar

MeetEdgar is a social media scheduling tool that helps you create and publish content more efficiently. MeetEdgar is designed to help you plan, schedule, and publish your social media posts all in one place. The service will also help you find content to share with your audience by analyzing keywords from the content that’s already performing well on social media channels like Facebook, Twitter, LinkedIn, and Pinterest.

MeetEdgar offers several paid plans: Basic ($15/month), Pro ($49/month), and Enterprise (price varies).

7. SEMrush

SEMrush is a tool that can help you to find keywords, identify your competitors, track your analytics and optimize your website. It is also helpful for PPC and social media marketing.

SEMrush has a free version (for 5 million monthly searches) and paid versions ranging from $99-$499/month. It’s probably one of the most popular tools out there for SEO purposes, with over 2 million users worldwide – not just beginners but also many advanced marketers use this tool to monitor their performance in search engines such as Google.

AI marketing tools can make your life easier as a small business owner

  • They can help you find the best keywords for your business to optimize your website and Google search results.
  • They can help you create content for your business, ranging from blog posts to email newsletters and beyond.
  • They can also help you determine when to post on social media, and what types of advertisements are most effective for your company’s goals.

Ultimately, AI marketing tools can be a lifesaver for entrepreneurs and small businesses. They help you manage your ad campaigns and reach new customers, which are two things that every business needs to do if they want to succeed in today’s competitive online landscape. But don’t just take our word for it—check out these seven powerful AI marketing tools and see what they can do for your business.

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

8 Powerful Content Marketing Strategies to Increase Brand Visibility

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8 Content Marketing Strategies to Improve Brand Visibility

In this day and age, it’s more important than ever to have a strong online presence. If you want to stay competitive, it’s crucial that you utilize content marketing strategies to boost your brand’s visibility and help it stand out from the crowd. There are many different ways to go about this, but in this post, we’ll cover 8 essential tactics that will help your brand reach new heights.

1. Be Consistent & Go Beyond

You can’t expect to grow your brand visibility if you don’t consistently create and promote content. It also doesn’t matter how great your content is if nobody sees it, so make sure that every piece of content you produce has a clear call-to-action (CTA) for how people should engage with it.

Content marketing isn’t just about creating good pieces; it’s also about getting the right people to see them. To do this, you must have a clear understanding of who your target audience is and understand their interests and needs so that you can tailor your messaging accordingly.

2. Blog Like a Boss

Blogging is a great way to create relevant content and build trust with your audience. It’s also a highly effective way to get more links, traffic, and exposure for your site.

If you’re looking for a way to stand out from the crowd in today’s competitive online landscape, blogging may be just what you need!

To learn how to blog like a boss, check out these tips below:1. Start with an editorial calendar

2. Create engaging titles

3. Don’t be afraid of social media

4. Be consistent

5. Use hashtags sparingly

6. Make sure your blog posts have a clear call-to-action (CTA) at the end of them

7. Share your blog posts on social media when they’re published so people can see them in their newsfeeds instead of just having them buried somewhere in the depths of an online search engine like Google or Bing

3. Leverage Social Media

Social media is a great way to keep your brand front and center with your audience. Not only do you have the opportunity to build relationships with your customers, but social media can also help you stay highly visible on search engines.

Social media marketing is also one of the best ways to get feedback from people in your industry. You can see what they like and don’t like about your company and products, as well as what they’d like to see more of in the future. You can use this information to create more content that will resonate with them!

Social media has become an essential part of any successful content marketing strategy because it provides so many opportunities for engagement between brands and consumers–and if you use these strategies correctly, it will help improve visibility by increasing traffic from both organic search results AND paid advertising campaigns too!

4. Invest in Video Content

Video content is a powerful tool for your brand. It can be used in several ways, including social media, email marketing, and on your website.

Video content is an excellent way to build trust with potential customers by demonstrating the quality of your product or service in action.

Video content helps you stand out from the crowd because it’s more engaging than traditional text-based content like blog articles or blog posts.

5. Optimize for Search Engines

Search engine optimization (SEO) isn’t just about having a website. It’s also a process of making sure that the website itself is optimized to be found by search engines and their users. To do this, you’ll want to make sure that your site has relevant content and descriptive titles, descriptions, and meta tags; use keywords throughout; include a sitemap; add internal links wherever possible, and create as much content as possible with unique titles. These SEO tactics can help increase visibility in Google searches and result in more traffic to your site!

6. Improve Your Email Marketing Game

Email marketing is a great way to reach your audience and stay top of mind. It’s also one of the most personalized ways to connect with customers, which means it can be used for everything from lead generation and building relationships with potential customers to customer retention and boosting sales.

However, to make email marketing work for you, it’s essential that you segment your email lists into different groups: customers who have purchased from you before; those who haven’t but may be interested in buying now; people who have been interested in purchases but haven’t acted yet; etc. This will help ensure that each group receives relevant content so that they keep coming back for more—and eventually decide to buy from you!

Creating an effective email campaign isn’t easy. It takes time and effort. But if done right, it can lead directly back through links straight into your website where visitors will convert into sales leads or loyal customers (which means repeat business).

7. Build Your Online Community

Building an online community is imperative to the success of your brand. An online community is a place where consumers can come together and interact with one another, while simultaneously interacting with you.

Your audience will be able to chat about content they love, share their thoughts on how to improve things or provide feedback on products/services they’re interested in purchasing. They will also be able to engage in conversations around industry trends and best practices so that you can keep them informed about what’s going on in the world of digital marketing as well as other relevant topics related to your niche audience.

When building an online community, it’s important that you create an environment where participants feel comfortable sharing their opinions without fear of judgment from others within the group. This means creating guidelines for posting etiquette before opening up access to everyone who joins your group (following those rules yourself).

8. Repurpose Your Content for Greater Visibility

The more you repurpose your content, the more people will see it. Repurposing is all about making an existing piece of content work harder for you. It enables you to reach a broader audience with less effort and time spent, making it a great way to expand your reach without having to create new original content again and again.

Here are some ways you can repurpose your marketing efforts:

  • Make your existing content more effective by adding actionable tips or links within the body of the article that direct readers toward other relevant resources (like another blog post) that may interest them. This will increase engagement with readers and make them feel like they’re getting something valuable from reading what they’ve been offered so far—which they should! They just have no idea yet…
  • Make sure each piece of evergreen content has a strong call-to-action at the end so that readers know exactly what steps they should take next after reading something useful on one subject matter area versus another—and what might happen if those actions aren’t completed right away (e.g., “Watch this video now!”). This gives people who’ve already consumed yours or someone else’s valuable information somewhere else online another reason why they should stay engaged with whatever brand owns this particular piece of writing as well–because it could lead down several rabbit holes worth exploring instead!

You need to constantly work at creating content that is of value to your audience.

  • Keep creating content that is of value to your audience.
  • Creators need to keep creating content that is of value to their audiences, constantly working at it in order to get better and better at it over time.

While there are many different ways to create brand visibility, it all comes down to one thing: consistency. If you want people to pay attention to what you have to say and trust your brand, you need to do the work. You can’t expect them to come running just because they see a few tweets here and there. No, it takes consistent effort over time (and maybe even some luck) for people really take notice of what you do as well as who you are as a company or individual.

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Top 7 CRM Solutions for Small Business Growth

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Top 7 CRM for Small Businesses

If you’re a small business owner, you probably have a lot on your plate. You’ve probably got your hands full with all the day-to-day operations of running the company and keeping things in order. The last thing that should be on your mind is how to manage all your contacts and leads. But if you want to grow your business, it’s important that you have an effective customer relationship management (CRM) system in place that keeps track of all this information for you—and helps you find new opportunities for growth as well. With so many options out there, how do you know which one is best for your needs? The good news is that there are plenty of both paid and free CRM options available which makes setting up a CRM easy and affordable. We’ve narrowed down our top 7 CRM solutions below.

1. Nimble

Let’s start with a quick brief on Nimble. Nimble is a cloud-based sales and marketing software that helps you manage your sales, marketing, and customer relationships. It’s available on all mobile devices, so it can be used by small businesses on the go. You can easily set up workflows for your team and easily create and monitor assigned tasks.

Nimble offers an intuitive interface with drag-and-drop customization tools for creating lists, tracking activities, managing contacts, and more.

2. HubSpot

HubSpot, a marketing automation platform, also offers CRM software. The HubSpot CRM is integrated with the rest of the company’s offerings. This means that it will function similarly to other tools in the HubSpot ecosystem and won’t require you to learn a new system or change your workflow.

HubSpot CRM is best suited for small businesses that have fewer than 100 employees and need a relatively simple solution for managing contacts and leads. The free version provides an intuitive interface for creating leads, tracking interactions, sending emails, and scheduling meetings with clients. Paid plans include additional features such as lead scoring, reporting dashboards, and team collaboration tools (such as contact groups).

3. Zoho CRM

Zoho CRM is a cloud-based solution that can be used for free by up to 10 users. It integrates with other Zoho apps, such as Gmail and Google Drive, which makes it easy to use the product from within these existing tools.

The user interface is also intuitive and pretty easy to navigate. A simple sidebar menu allows you to access your contacts, leads, tasks, reports, and more.

Zoho’s mobile app also has a great user experience; it’s fast and responsive so you can make quick changes on the go without having to worry about losing your train of thought while switching between apps or devices in order to do so.

4. CRM.me

CRM.me is the most affordable of all the CRMs listed here. It offers a free plan for up to 3 users and costs $7 per user per month for its paid plans. You can integrate it with your existing website using their API or Zapier integration feature if you wish to do so.

The price point makes it an excellent choice if you don’t want to spend too much on managing your leads and contacts, but still want an easy-to-use tool that will help you improve customer relationships over time.

5. Freshsales

Freshsales is an excellent CRM for small businesses. It’s affordable, easy to use, and has a mobile app.

Freshsales’ free plan allows up to five users with two-way integrations with email marketing platforms Mailchimp and ActiveCampaign (not included in the free plan). You can also extend your Freshsales account by adding more users or upgrading your package.

In addition to its features on the web app, Freshsales provides a mobile app that syncs with your desktop version of the software so you can view data while on the go.

6. Really Simple Systems CRM

Really Simple Systems CRM is a cloud-based system that helps you manage and track your contacts, leads, and opportunities. You can also use it for customer service. It’s easy to set up and use. It integrates with Gmail, Outlook, and other email clients so you’re able to create notes from messages in any of these applications.

If your business needs to keep track of multiple sales channels or project teams then this tool will help you achieve those goals by giving you an easy way to update information about deals on all fronts without double-entry into multiple systems or losing the context behind each piece of info.

7. Salesforce Essentials

Salesforce Essentials is a lightweight CRM solution designed for small businesses with fewer than 100 employees. It offers a range of features to help you manage your contacts, leads, and opportunities.

Salesforce Essentials is easy to set up and can be accessed from anywhere. This means that not only will it save you time, but it will also allow you to work on the move no matter where in the world you are.

Try one of these systems to grow your business and get to know your customers better.

To grow your business, you need to know your customers and how you can best serve them. CRM software helps you do this by managing the customer information you collect, store and analyze.

You can also use CRM to grow your business. CRM can help you identify new leads, manage existing clients and build trust by providing them with valuable information or services.

There are many CRM software options for small businesses. We hope this list helps you make an informed decision when choosing your own CRM solution.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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6 Useful Digital Marketing Strategies to Grow a Small Business

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digital marketing strategy to grow small business

Digital marketing is a huge topic. It’s not just about using paid ads, social media, and email marketing. There are so many more strategies that can be used to help your business grow online. The good news is that there are plenty of digital marketing strategies available to small businesses that don’t require a lot of money or time—but go a long way toward improving their website’s search engine rankings, conversion rates, and sales volumes. Let’s take a closer look at six of them:

1. Improve Your Website’s Design and User Experience

A website is an essential tool for any business, but many small businesses don’t realize how important it is to have a well-designed and optimized site.

  • If your website isn’t performing well, it’s time to make some changes. A few options for improving your digital marketing strategies include:
  • Improving the design of your website by making sure the navigation is clear and easy to use, updating outdated graphics or images on the page, fixing broken links, and other technical issues that may deter potential customers from visiting again in the future.
  • Improving user experience by ensuring that all pages load quickly on all devices (desktop computers, phones), using responsive web design (no matter what device is being used).

2. Use Video Marketing

Video marketing is a powerful way to connect with your audience. It’s a great way to show off your products and services, show off your brand personality, and demonstrate expertise. It’s also an opportunity for you to be more creative than other types of content creation like photos or blog posts.

After all, there are more than half a million videos uploaded by businesses every day on YouTube alone!

3. Take Advantage of the Power of Social Media Marketing

Social media is a great way to reach your target audience. It’s also a great way to get feedback from them and learn more about their behavior—and that of the market at large. It’s also a fantastic tool for engaging with them, which can lead to increased loyalty and brand loyalty. Finally, it can be used as an effective means of promoting products and services.

If you’re not using social media marketing for your small business yet, now is the perfect time to start implementing this strategy into your existing digital marketing plan.

4. Write and Publish More Content That is Strategically Optimized

On the topic of content marketing, there are two main types: informational and promotional. The former is more of what you’d typically expect to find on a blog or website; it provides valuable information on a particular topic. The latter involves creating content that promotes your brand and its products/services. These can be written blog posts, ebooks, infographics, or slide decks—anything that helps promote your business while also providing value in some way (through entertainment, education, etc.).

The only question now is how to write appealing content that attracts readers. Here are some tips:

  • Use keywords in your title so search engines can easily find it when people search for them online. For example, if you’re writing about SEO techniques then use “SEO” as one of the keywords rather than just using something generic like “how-tos.”
  • Optimize body text by making sure it’s concise yet detailed enough so readers will understand what you’re saying without having to reread sentences multiple times (or worse yet – jumping over sections altogether). You want people who read your content to feel like they’ve learned something new after reading it—not frustrated by their inability to understand what was just said.

5. Utilize Loyalty Programs/Retention Marketing

Loyalty programs are a great way to reward your most loyal customers. This can be as simple as a discount coupon or as complex as a points-based program with rewards for reaching certain milestones. In the case of the latter, it’s important that you first have a firm grasp on who your best customers are and what they’re purchasing from you; this will help determine which rewards best incentivize them to make future purchases. For example, if one of your top sellers is toilet paper, perhaps offering discounts on other bathroom products would be more effective than giving away free pizza coupons (which might not even apply).

A note about loyalty programs: be careful not to make them too difficult for customers to redeem! When creating these programs, think about how often people would want them and what kind of return on investment they’ll get by participating in them compared with other promotional methods (like paid ads).

6. Budget for Content Promotion

As a small business owner, you probably already have a marketing budget in place for your other digital marketing strategies. But what about content promotion? Content promotion is one of the most powerful ways to get more traffic to your website and brand recognition—but it can also be an expensive investment if not planned out correctly.

Budgeting for content promotion will help ensure that you’re getting the most out of your marketing dollars by investing in only what works best for your business. You want to make sure that every dollar spent on promoting content goes towards something that will bring in new visitors and lead conversions.

Wrap Up

Keeping a pulse on your business’s digital marketing is an important part of growing your business. This can be done by staying up to date with the latest trends and strategies as well as maintaining a steady flow of content that informs current and potential customers about what you do and how you can help them. Digital marketing is constantly changing and evolving, so it’s important to stay on top of these changes in order for your business to excel.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Promoting Happy Hours with Video Marketing

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Happy hours have been a staple of nightclubs and bars worldwide, allowing drinking establishments to boost their revenue streams during slow hours. 

However, they also attract new customers and ignite interest in a particular business. With our lives gradually returning to the pre-lockdown normal, nightlife establishments are looking to rekindle their business using happy hour promotions.

You can do the same for your establishment by using video marketing to advertise your happy hour offer.

Video Marketing Steps For Happy Hours

Now that you know how advantageous happy hours can be, you might wonder how you can successfully advertise them. You have to execute this flawlessly to ensure you attract customers non-stop. 

Video marketing is the best medium to put your promotion out there. It allows you to stand out from your competitors and directly reach consumers. Follow these steps to effectively market your business’s happy hour specials using video ads.

Step 1: Create Promotional Videos

First, create advertisements informing viewers about your business and details about your happy hour services (location, time, discount, etc.). You can supplement this video with additional ones that include customer testimonials and footage from your business.

Make sure this video is attractive, aesthetically pleasing, and in sync with your brand and design trends. You can use professional video ad templates available online to take the guesswork out of design. 

You might also want to consider making multiple versions of the same video, edited to play to the strengths of different social media platforms. For instance, edit your video to make it shorter and to-the-point for Twitter, coupling it with trendy hashtags. In contrast, you should adjust your video for silent auto-play for Instagram or Facebook since consumers are likely to view it mid-scrolling.

Step 2: Upload Online

Once you have created a promotional video, it is time to upload it to a video hosting platform. Make sure you have an eye-catching thumbnail ready, too, as videos lacking any seem unprofessional.

Naturally, the most popular choice is YouTube. The video platform has millions of visitors, and with video SEO, you can attract a large chunk of them to your channel. 

Other options include Vimeo, known for its high-quality videos and ad-free services. Similarly, Vidyard allows you to upload and update your video advertisements on all your social media and video platforms from its central location – making it perfect for businesses. Therefore, select a hosting platform wisely.

Step 3: Post On Social Media

Once your promotional video is on a platform, it is time to enhance its digital reach. Use your business’s social media handles to share it alongside an attractive caption to catch audiences’ interest. 

Once you’ve uploaded them as posts, stay engaged with your audiences, replying to comments. This way, you can engage, retain and encourage audiences to share your video.

What Types Of Videos Should You Create?

Make sure your videos are: 

  • Short but informative
  • Not too promotional
  • Exciting and full of narrative that leaves an impression 
  • Includes branding cues that are personal to your business and your business alone

We suggest you start with:

Social Videos 

Consider creating social media posts and videos showing off your bar, the different drinks you make, and perhaps even some bartending tricks—everyone loves those! 

The best part about social videos is that they can generate massive engagement. Thus, by uploading promotional videos on your social media platforms such as Instagram, Facebook, and YouTube, you’ll get your audience to share, like, and comment on these videos.

According to some statistics, Facebook experiences an average of 4 billion video views every day. Since social media platforms are excellent tools for boosting brand awareness, more people get to know about your happy hour and your bar in general. 

Explainer Videos

One thing that most marketers can agree on is this: connecting with an audience is tough! Thus, when you set out promoting your bar’s happy hour, it’s best to put out a video explaining the days and timings your happy hour deals are available. 

Not only can you use these short marketing videos to promote your happy hour, but also your business in general. Be sure to highlight the unique selling points (USPs) of the happy hour and why it’s the best. 

Wrapping Up

The restaurant, bar, and nightclub industry is highly competitive. Bars go stale or other, and trendier joints prop up all the time, making it a constant challenge for marketers to keep the footfall up and the booze flowing. 

To ensure that your bar or pub remains the hottest place to socialize after business hours or on the weekend,  amp up your video marketing efforts. This should help keep your place abuzz with locals and tourists alike.

If creating bar and restaurant marketing videos still feels daunting to you, start small. Take a look around you to find props and ideas to use in these promotional videos. Interview staff, explore menu items, and do all you can to capture the ambience of your happy hour, enticing viewers to come in and experience it for themselves. 

You got this!

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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5 Powerful Podcasts for Business and Entrepreneurship

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powerful business podcasts

Nowadays there’s a podcast for everything. From true crime stories to comedians roasting each other, there’s no shortage of content to keep your ears busy on your morning commute or during a long run. But what about entrepreneurship? Are there any good podcasts out there that can help small business owners and entrepreneurs learn new skills and get motivated? The answer is yes!

Starting and running a small business is no easy task.

There are a million and one things to think about, from finances and marketing to product development and customer service. It can be tough to know where to start or even where to turn for help. Luckily, there are some great entrepreneurship podcasts out there that can offer advice, insights, and inspiration.

Here are five of the best entrepreneurship podcasts to help build your business.

1. The Entrepreneurial Thought Leaders Series: This podcast from Stanford University features interviews with some of the biggest names in the entrepreneurial world. If you’re looking for some big-picture thinking on starting and running a business, these podcasts are perfect for entrepreneurs ready to launch their new venture.

2. How I Built This: This popular podcast from NPR tells the stories of how some of the world’s most successful businesses got their start. If you are interested in first-hand accounts of entrepreneurship in action, this could be the perfect podcast for you.

3. SOB: Style of Business: This podcast covers a wide range of topics related to small business ownership and startups. If you’re looking for practical advice on everything from creative inspiration to marketing and finance, Style of Business will get you moving in the right direction to achieve your goals.

4. The Fizzle Show: This podcast is all about helping creative entrepreneurs build sustainable businesses they love. If you’re struggling to find your passion in your business or if you’re just looking for some motivation – don’t sleep on The Fizzle! There is a lot of great information and advice in each episode.

5. Startups for the Rest of Us: This podcast is geared towards helping so-called “regular” people start and grow their businesses. If you feel like you’re not cut out for entrepreneurship, or if you’re just looking for some relatable stories, this podcast will fuel you with the courage and inspiration you need to move towards your goals.

Podcasting is a great way to learn and be inspired as an entrepreneur.

By listening to podcasts, you can gain new insights and perspectives on what it takes to be a successful entrepreneur.

What type of podcast are you listening to help build your business? Let me know in the comments below. I’d love to hear about it! And if you need help getting started with your own podcast, don’t hesitate to reach out. We can chat about the different ways we could help you bring your vision for your business to life.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Minority Entrepreneurship: How to Find Resources to Support Growth

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Many minority entrepreneurs have a great idea for a business but don’t know where to find the resources and support they need to make their dream a reality. In this blog post, we will discuss some of the best places to find help and advice when starting your own business. We will also talk about how to generate leads for your products or services, and give you some tips on how to grow your business. So if you’re ready to start your own company, read on!

Ways to find resources & support

One of the best places to find resources and support for minority entrepreneurs is online. There are several informative blogs and online resources that offer advice and information on starting your own business, as well as providing a directory of minority-owned businesses. You can also find helpful articles, tips, and advice from other minority entrepreneurs on sites like Medium or Reddit and even on Instagram.

Another great way to find resources and support for your minority business is to connect with other entrepreneurs in your community. There are often meetups or networking events specifically for minority entrepreneurs, where you can share ideas, get feedback, and find potential customers or partners. You can also join online communities such as Facebook groups or LinkedIn groups dedicated to minority entrepreneurship.

Ways to generate leads for your business

If you’re looking for ways to generate leads for your minority business, one of the best places to start is by networking with other businesses in your community. You can attend local business events or meetups, or even connect with businesses online that could potentially complement your target audience. Another great way to generate leads is by offering free consultations or samples of your product or service. Providing samples or trial periods of your product will give potential customers a chance to try out what you have to offer, and if they like it, they may be more likely to buy from you in the future.

Finally, if you want to grow your minority business, one of the best things you can do is invest in marketing and advertising. There are many ways to market your business online and offline, and minority-owned businesses often qualify for special discounts on advertising rates. You can also get involved with minority business organizations or your local chambers of commerce, which can help you connect with other minority-owned businesses and get your name out there. In some communities, resources like Score are available for business owners and entrepreneurs.

Support Resources are Available for Minority Entrepreneurs

Minority entrepreneurship is a growing field with plenty of opportunities for those who are willing to put in the work. While it can be difficult to get started, there are plenty of resources available to minority entrepreneurs if they know where to look. 

With a little bit of effort, anyone can find the advice and support they need to start their own business and begin generating leads for their business. All it takes is some research and networking. By following these tips, you can find the resources and support you need to grow your business today.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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How to Use Infographics to Drive Traffic to your Journal Articles

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Consider the articles you like to read. Are boxed text pieces, tables, and pictures “more easy reads” for you? Do color graphics catch your attention and pull you into the content? Consider how much more likely you are to engage with something that has a visual component while surfing through social media updates or reading online diaries.

The author’s objectives are to connect with the public and share material, with the objective of educating, informing, and motivating. Isn’t it time they made maximum use of all possibilities and formats to achieve these goals? An infographic is a way to display your article information, appeal to your current readers, and attract new audiences. Infographics are used by 65 percent of organizations to complement their content marketing strategy.

Why should I devote time to creating an infographic?

The best answer is that an infographic can be used as a marketing tool. By taking the time to design an attractive and well-crafted graphic, you are increasing the visibility of your work and attracting new readers.

You don’t have to be a professional designer or artist to create an infographic. There are many infographic tools available online that allow users to create simple designs with basic shapes and colors. In addition, most journal publishers will have staff who can help you with the design process.

What are some best practices for creating infographics?

Here are a few tips:

– Keep it simple: Use short phrases and sentences, avoid jargon, and use easy-to-understand language

– Use strong visuals: Choose high-quality images, use bright colors, and consider using icons or illustrations

– Be creative: Think outside the traditional journal article format and get creative with your design

– Tell a story: Use your infographic to tell a story that will engage readers and make them want to share your work

By following these tips, you can create an infographic that will help you achieve your goals of increasing the visibility of your journal articles and attracting new readers. Give it a try! 

How to use infographics to drive traffic to your journal articles

The first step may be the most difficult: coming up with a topic. After you’ve collected your data and organized it, it’s time to present it in a way that is visually appealing. 

After that, provide a solution to a problem!

People are more likely to engage with your content if they feel like you’re providing them with a solution to their problem. Make sure your design is clean and easy to understand. Use strong visuals and avoid using too much text. 

Also, tell a story with your infographic. Infographics must also have a fantastic design in order to capture attention and draw people in. People learn better through pictures, therefore this is the greatest method to interact with them. When creating an infographic, consider using one of the best infographic tools available online. This will allow users to create simple designs with basic shapes and colors. 

To be more professional and fantastic, infographics should also contain educational and entertaining facts to look more attractive and professional. According to some best practices for creating infographics, keep it simple by using short phrases and sentences, avoiding jargon, and using easy-to-understand language. Also, use strong visuals such as choosing high-quality images and using bright colors. You can also use icons or illustrations. Be creative in order to think outside the traditional journal article format. 

Most importantly, tell a story that will engage readers and make them want to share your work! By following these tips, you can create an infographic that will help you achieve your goals of increasing the visibility of your journal articles and attracting new readers.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Best Small Business Growth Strategies for 2022

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For a variety of reasons, 2021 was a difficult year for small company owners. 2022 gives a fresh opportunity to build your business, whether it was a successful or unsuccessful year for you, or if you’re just getting started. Eight small company growth methods and recommendations are included below to assist you in achieving your objectives.

Create a Successful Business Plan

You should prepare a business strategy if you do not already have one. Writing a business plan pushes you to consider different areas of your company, including your products and services, target clients (more on that later), competitors, and marketing strategy.

A business plan also aids in the formulation of revenue predictions and the setting of firm objectives. Take the time to consider all of these factors and set objectives for the year. It’s time to dust off your old company plan and refresh it with new objectives and predictions.

Boost your Online Visibility

Having an online presence is critical for future success, regardless of whether your firm is thriving offline. The eCommerce business is increasing at a rate of roughly 23% per year, and some experts predict that by 2040, online sales will account for 95% of all purchases.

2022 is the year to have a website for your company if you don’t already have one. A website may assist your firm gain reputation, expand sales capacity (particularly in the future), develop brand recognition, allow you to engage in email marketing, and much more.

Another channel you can’t overlook is social media. 45 percent of social media users said they used the platform to study companies and items, and 67 percent said they bought something they saw advertised on social media. Even concentrating on one or two social media channels where your clients are engaged might help your company grow significantly.

Quality Employees to Attract and Hire

A solid team is one of the most important components of a successful business. Quality and devoted staff may make a huge difference in the success of your small business.

According to the most recent labor data, the United States still has 10.6 million job opportunities and insufficient applicants to fill them. In reality, for every job opportunity, there are just 0.7 jobless people.

Write precise and informative job descriptions to attract great employees by letting applicants know exactly what will be required of them. Then, to make your firm as appealing as – or more appealing than – your rivals, match incentives from other businesses in your field.

This might include a welcome bonus, a hybrid work model, or other perks.

Develop a Positive Company Culture

Businesses have faced large waves of resignations in what has been dubbed “the Great Resignation,” in addition to facing financial difficulties and implementing Covid-19 safety standards.

Developing a strong business culture is one of the greatest methods to retain outstanding personnel. In 2022, make an effort to bring the whole business together for events – as securely as possible – to establish trusting connections via transparency, to have an open-door policy so workers can voice their concerns, and to be as flexible with scheduling as feasible.

Reduce Your Business’s Risks

While running a company does come with risks, having proper business insurance will protect you from serious liability risks. 75 percent of firms, according to one research, are underinsured.

There are many various forms of company insurance to consider, but general liability, workers’ compensation, and commercial property insurance are the three most important.

– Liability in general. General liability insurance protects you and your company in the event that a client, customer, vendor, or other third party is injured on your premises or while using your products and services.

– Workers’ Compensation Insurance. Workers’ compensation insurance is almost mandatory for all employers. It pays for medical expenses and missed earnings when employees are injured on the job or get ill as a result of their work.

– Commercial real estate. Accidental damage, vandalism, or loss of the physical structure and assets are all covered by commercial property insurance.

Make sure you have the correct sort of business insurance and enough coverage so that you and your company are protected in the event of a disaster.

Make a Marketing Investment

Invest in marketing and spread the word about your company to get ahead in these unpredictable times. In 2022, marketing must be a component of your business growth plan, but it doesn’t have to be expensive.

Utilizing social media ads, google ads, regular print advertisements, and other marketing strategies can all be effective ways to make your business known and attract potential customers.

Directing visitors to your website and establishing an email list may also be quite successful if you have one. Make marketing a priority in your budget, regardless of the path(s) you take.

Concentrate on the Correct Customers

Do you know who you’re trying to reach? Do you understand their wants, needs, and passions? If not, you should make this a high priority because you won’t be as successful if you can’t satisfy your clients’ demands.

Making customer/buyer personas is a fantastic method to get started thinking about your consumers’ problems and how to address them.

Are your products and services satisfying the requirements, wants, and interests of your target customers? Make contact with your current consumers and solicit feedback. They’re the ideal individuals to inform you how you’re doing and even provide you advice on how to better.

Make Customer Service a Top Priority

This may come as no surprise, but customer service must be prioritized in order to expand your business in 2022. If you don’t provide better service than your competition, your clients will move elsewhere.

When customers’ concerns are promptly addressed and their problems are rapidly resolved, they feel appreciated. Always go above and above to assist your clients, and make sure your employees are well-trained to deliver the finest possible service. Also, it is a good idea to get a business phone number.

Don’t forget to request reviews and testimonials, as 88 percent of purchasers trust internet reviews as much as personal recommendations.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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