Content marketing is one of those budget-friendly small business marketing avenues. Unlike traditional advertising where you just put your information out there and hope that it gets to your target audience, here you can track the reach of your advert and receive instant feedback from those who have interacted with it.
Content marketing gives you an opportunity to offer in-depth information about your brand. Your interaction with the consumer goes beyond the sales, and this gradually establishes brand loyalty. Here are some content marketing ideas to start you off:
- Create Informative Articles
With article writing, you have an opportunity to not only inform your audience but also boost your search engine visibility through SEO articles. Here you utilize the keywords that are most likely to be used in your niche. For instance, if you deal with skincare products, find out the most prominent topics here. They could include acne, wrinkles, sunburns, blackheads, pimples, and so on.
Create factual, enlightening articles on these topics. Once the search engines lead the readers to your site, they can then view the full range of your products. With time your site will be considered an authority in this niche, and clients will readily trust your products.
- Use Audio and Visual Clips
People are sometimes too occupied or tired to read. Podcasts and videos provide an easier alternative of passing the information. One can listen when driving, walking, attending to house chores, or just resting. If you need a step-by-step demonstration, such as a skincare routine, consider uploading a series of photos or a well-edited video that users can watch. Remember to bookmark all your images and videos. Even when they’re shared on other platforms, they should clearly showcase your brand.
- Capitalize on Social Media
Facebook and Instagram remain the most visited sites on the interwebs. Visitors may not come to your website, but you can meet them where they spend the most time. Have active pages on Facebook and Instagram at the very least. Interact with your audience often. Provide as much information as they need. Product details, location, prices, delivery terms, and all. Don’t be one of those ‘inbox for price’ marketers. Displaying the full details in plain sight builds trust and is more likely to earn conversions.
- Simplify the Numbers
If including the numbers does help your cause, use vibrant infographics to make the information easier to grasp. There are several templates online; all you have to do is insert the numbers and the rest is done for you. A colorful pie chart, for instance, is easier to digest than a cluster of numbers. Bookmark these as well; let them represent your brand wherever they’re shared.
- Call to Action
Engage your audience in a way. You can request them to provide their details, fill a form, subscribe, share, and so on. It should not be compulsory though. Just urge them. Some websites do not allow you to proceed before you provide your details. Such blackmail is just uncouth. Should they choose not to take the proposed action, they should still be in a position to navigate the site.
We hope that you can utilize these content marketing ideas to showcase your brand to a larger audience. What other forms of small business marketing have you tried out? Did they work? Do let us know.
Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!