creativity for startup founders

Why Creativity is So Important for Startup Founders


Creativity breeds original ideas of developing products and carrying out various tasks. Creative people make new things or find new ways of doing things. A startup founder should possess several skills, and creativity is key among them.

The creative process begins with fragments of ideas. With time and research, the idea is solidified and expanded. Writing is encouraged at this stage. Express your mind on paper; then finally take the steps to bring your idea to fruition.

Bring Something New to the Market

As a startup founder, your main goal should be to bring something different to the market. Can every other new business be referred to as a startup? Hardly. A startup refers to a new business that has put together a definite structure for its operations. With such a structure, the expectation is that you should come up with something that is out of the ordinary. Your startup success will be determined largely by your creativity.

Elevate Your Brand

Have you noticed that some brands take years if not decades to make their mark on the market, if at all, while others are established and shoot into prominence within no time? If you settle for the usual products, and the usual way of carrying out procedures, your brand is likely to fall in the first category.

Once you inject some creativity, your product instantly creates a buzz in the market. People will be falling over themselves to check out this revolutionary product. With social media, word travels fast. Your brand will be on the lips of consumers within no time; held in high regard. Who wants to purchase and use products associated with a high-ranking brand? Everyone! With such a first impression, you already have yourself loyal clients even for future products.

Learn to Take Risks

New products are not always a success. The market may not be excited about your invention as you are. Every time you choose to do things differently, you must be cognizant of the possibility of failure. That’s what taking risk is all about; proceeding even when you’re uncertain about the outcome.

What’s the worst that can happen really? If the market does not resonate with your invention, you can improve on it. Or scrap it entirely and start afresh. Take the feedback and let it guide you along. Startup success is hardly ever instants. The disappointments and rejections are part of the process. This process will teach you to view failure as a stepping stone, and this will anchor you throughout your entrepreneurship journey.

Inspire Others

As a creative startup founder, you inspire those who work for and with you to do the same. They know that they’re not confined to the rigid, conventional techniques of doing things. They can also try out new ideas, whether they work instantly or not. Such a team will be motivated to get to work. A creative environment boosts productivity and enhances teamwork. Remember their ideas ultimately offer creative marketing for your startup, and you stand to benefit in the long run.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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