Marketing - Page 2

From digital marketing strategies to ideas for increasing brand awareness. Here we share powerful marketing tips for entrepreneurs, startups, & small businesses.

The Role of Influencer Marketing in your PR Strategy

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influencer marketing for pr strategy

In today’s world, businesses constantly seek new ways to reach their target audience and build their brand. Including influencer marketing in your PR strategy can effectively expand your brand’s reach and gain new customers. Here, we will explore the role of influencer marketing in your PR strategy and how it can help you reach your business goals.

What is Influencer Marketing?

Influencer marketing is a popular form of marketing in which brands and companies partner with online personalities and creators to promote their products or services. These individuals, known as influencers, can influence their followers’ opinions and purchasing decisions.

Businesses often use influencer marketing to reach a specific target audience and increase brand awareness. By partnering with an influencer, brands can tap into their audience and create content that resonates with them.

The Role of Influencer Marketing in Your PR Strategy

Influencer marketing can play a significant role in your PR strategy. PR, or public relations, consists of managing the circulation of a company’s messaging and brand image to the public. Influencer marketing can help you achieve your PR goals in several ways:

Increase Brand Awareness

A huge advantage of utilizing influencer marketing is its ability to increase brand awareness. By teaming up with a notable influencer with a large following, you can reach a wider audience and introduce your brand to new people.

When an influencer shares content about your brand, their followers will see it and may be curious to learn more. The interest from the influencer’s followers can lead to more website traffic, social media engagement, and, ultimately, more sales.

Build Trust and Credibility

Influencers have built a following by creating content that resonates with their audience and providing value. When an influencer recommends your product or service, their followers are more likely to trust their opinion and consider your brand. This influence builds credibility for your brand and increases the likelihood that people will choose to do business with you.

Generate User-Generated Content

In addition to creating content with influencers, you can also encourage their followers to create user-generated content about your brand. User-generated content (UGC) is any content users create about your brand, such as reviews, photos, and videos.

When influencers promote your brand, they create awareness amongst their social media following, letting their audience know about your product or service. This new brand awareness can help you build a community around your brand and generate buzz.

Reach a Specific Target Audience

Another advantage of influencer marketing is its ability to reach a specific target audience. Influencers have built a following based on their interests and expertise, which means they have a highly engaged audience in a particular niche.

By partnering with an influencer in your industry, you can reach a targeted audience likely to be interested in your products or services and generate leads to increase conversions.

Boost SEO

In addition to its PR benefits, influencer marketing can boost your SEO efforts. When influencers link to your website or share your content on social media, it can improve your website’s search engine rankings.

Search engines use social signals as a ranking factor, which means that social media engagement can help improve your website’s visibility in search results. By partnering with influencers and creating shareable content, you can improve your website’s SEO and drive more traffic.

Best Practices for Influencer Marketing in Your PR Strategy

While influencer marketing can be a powerful tool in your PR strategy, it’s essential to approach it with best practices in mind. Here are some tips for incorporating influencer marketing into your PR strategy:

  1. Set clear goals and objectives. Before you start your influencer marketing campaign, be clear on what you hope to achieve. Are you looking to increase brand awareness? Drive more sales? Generate user-generated content? Having clear goals will help you measure the success of your campaign and ensure that your efforts align with your overall PR strategy.
  2. Choose the right influencers. When selecting influencers to partner with, choose those who align with your brand values and have an engaged following in your target audience. Look for influencers with a genuine interest in your product or service and a track record of creating quality content.
  3. Be transparent. Be transparent about your partnership with influencers. Ensure their followers know that they are promoting your brand and that any sponsored content is clearly labeled as such. Build trust with your audience and ensure that your efforts are ethical and compliant with advertising regulations.
  4. Collaborate on content. When working with influencers, make it a team effort and collaborate on the content creation process. The collaboration ensures the content resonates with the influencer’s audience and aligns with your brand values. You can guide influencers on messaging and tone and allow them creative freedom to create content that feels authentic to their brand.
  5. Measure and analyze. Measuring your influencer marketing campaign will determine if any tweaks or changes are needed. A few pointers include: tracking metrics such as engagement, website traffic, and sales to determine the impact of your efforts. Measuring and analyzing the marketing campaign’s success will help you refine your approach and make data-driven decisions for future campaigns.

In Summary

In conclusion, influencer marketing can significantly improve your PR strategy. By partnering with influencers with a large and engaged following, you can increase brand awareness, build trust and credibility, generate user-generated content, reach a specific target audience, and boost SEO. However, it’s crucial to approach influencer marketing with best practices in mind and to be transparent with your audience about your partnerships. By setting clear goals, choosing the right influencers, collaborating on content, and measuring success, you can incorporate influencer marketing into your PR strategy and achieve your business goals.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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5 Essential Digital Marketing Tactics for Small Business Growth

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Online Marketing Strategies

Growing a business requires far more than just gaining followers or increasing traffic numbers, it often takes some creative thinking and strategic planning. A practical digital marketing approach can make all the difference in reaching and engaging potential customers. 

These guidelines will explore five essential digital marketing tactics to help small businesses grow and succeed in today’s rapidly evolving online world. So read on for tips on leveraging these tactics to improve your overall digital presence and drive profits!

Develop A Comprehensive Digital Marketing Strategy.

Developing an effective digital marketing strategy is critical to success for small business owners. It requires understanding the target market, assessing the current marketing landscape, and implementing creative tactics tailored to help your business reach its goals. Here are a few key elements to consider when creating a comprehensive digital marketing strategy for business:

• Identify Your Target Audience

Understanding who you’re trying to reach is one of the essential aspects of any digital marketing plan. Consider who your ideal customer is and how they might interact with your online presence. Analyze their interests, behavior, preferences, and needs to create more effective campaigns that resonate with them.

• Research Your Market

Knowing what markets are available to you and which ones may be most lucrative can be beneficial when creating your digital marketing strategy. Conduct market research to understand which channels your customers use most often and trends in online behavior related to buying decisions and overall engagement levels.

• Determine Your Objectives & Goals

Before implementing digital marketing tactics, setting objectives and determining what you hope to achieve with each campaign is important. Whether it’s increasing website traffic or gaining more followers on social media platforms, having clear goals will help you measure the success of your efforts over time.

• Develop Creative Content Strategies

Content plays a vital role in any digital marketing plan – from blog posts, and videos to podcasts and infographics – each piece should work together to help promote your brand or services. Create attractive, informative, relevant, and engaging content for your target audience to drive conversions or generate leads.

• Utilize Digital Advertising Platforms

Digital advertising can be a powerful tool for getting the word out about your products or services while connecting with potential customers on a deeper level. Research different platforms, such as Google Ads or Facebook Ads, to determine which could benefit your business most effectively.

Digital marketing strategy

• Monitor & Adjust Your Approach

A successful digital marketing strategy isn’t set in stone; it should be continually monitored and adjusted based on data gathered throughout its implementation. Track performance metrics across all channels so you can make changes if they don’t produce the desired results.

By following these steps when creating a comprehensive digital marketing strategy for small businesses, owners can better understand their audiences’ needs while effectively reaching those consumers using tailored tactics explicitly designed for them — ultimately boosting profits and growing their businesses!

Effective digital marketing tactics for small business

Increase Website Traffic With SEO And Paid Ads

SEO and paid ads are two effective digital marketing tactics for small business owners to increase website traffic. With the right strategies and implementation, these tactics can help businesses reach their target people and drive more profits.

Key Benefits of SEO & Paid Ads:

  • Reach potential customers when they’re actively searching for products/services.
  • Increase visibility on search engine results pages.
  • Establish brand awareness.
  • Generate more qualified leads.
  • Improve return on investment (ROI)

Online Marketing Strategies to Implement SEO & Paid Ads:

  1. Conduct Comprehensive Keyword Research

The key to SEO or paid ads success is identifying the most relevant terms your potential customers use while searching online. It will allow you to craft content around those keywords, thus improving your organic rankings and boosting website traffic.

  2. Create Engaging Content

You should tailor content toward the needs of your target audience to capture their attention and drive engagement. Create informative, helpful, and engaging content so readers will stick around for extended periods.

  3. Optimize for Mobile Users

You must optimize your website for mobile users since most web visits now come from mobile devices. Ensuring a smooth user experience across all platforms will boost website traffic and improve user engagement metrics like bounce rate and time spent on the site, which are tied directly to SEO rankings.

  4. Leverage Social Media Platforms

Social media offers an excellent way for businesses to establish relationships with potential customers, build a community following, and stay top of mind with prospects. Adopting an integrated approach across multiple platforms allows companies to widen their online reach and gain valuable insights into customer preferences and behavior.

  5. Monitor Performance and reevaluate Strategies

It ensures maximum ROI from your digital marketing efforts; keeping track of performance metrics such as website clicks, conversions, average session duration, etc., and adjusting strategies accordingly when needed to maximize results over time is essential.

Convert Website Visitors Into Customers With Effective Lead-Capture Forms.

Digital marketing is essential for small businesses to increase their online presence and reach more customers. One of the most successful tactics you can use to generate leads and convert web visitors into paying customers is implementing effective lead-capture forms on your website. Here are a few tips and best practices for using lead-capture forms to make the most of your digital marketing efforts:

Digital marketing tips for small business

• Understand Your Target Audience

Knowing who your audience is and what they are will help you craft an effective lead-capture form that speaks directly to them. Consider their needs, interests, problems, and goals when designing a layout that will capture the information you need to begin building relationships with potential customers.

• Keep it Simple

When creating a lead-capture form, it’s essential to keep it simple and easy to fill out. Ask only a few questions or require too much information, which may deter potential customers from completing the form.

• Use Strategic Placement

Ensure that your lead-capture forms are strategically placed throughout your website so potential customers can easily find them – but not so overwhelming that it turns them off from completing the form in the first place! Try placing them prominently at the top of the page or near popular products or blog posts.

• Utilize Automation

Once your lead-capture forms are up and running, use automated email messages or other follow-up methods to nurture leads until they become paying customers. It will help ensure that potential customer is noticed!

By using effective lead-capture forms on your website, you can take full advantage of digital marketing ideas for small businesses and convert more website visitors into paying customers. With these tips, you’ll be well on your way toward creating an effective online presence that drives growth!

Check out 11 Essential Digital Marketing Tips here.

Nurture Leads With Automated Email Marketing Campaigns

Digital marketing ideas for small businesses

Key Benefits:

  • Increase customer engagement and loyalty.
  • Drive sales through targeted email content.
  • Automate customer communication to save time and resources.
  • Re-engage inactive leads with automated email campaigns.
  • Generate insights into customer behavior with advanced analytics tools.

Email marketing is a vital tool for small businesses. It can help you build customer relationships, generate leads, and drive sales. The key to success is personalized, automated email campaigns tailored to the individual’s interests and needs. By creating an effective email marketing strategy, you can nurture leads, increase customer engagement, and ultimately boost your revenue.

Step 1 – Segment Your Audience

The first step in creating an effective email marketing campaign is to segment your audience according to their interests. Behaviorism will allow you to make more targeted emails relevant to each individual’s preferences. For example, if you sell clothing products, you can segment your audience into men’s or women’s fashion categories based on their buying history or browsing behavior. Doing so will ensure that customers receive the right messages at the right time.

Step 2 – Develop Engaging Content

Once you have segmented your audience, it’s time to develop engaging content that resonates with them. Ensure your emails are relevant, informative, and valuable. It will encourage readers to click through and purchase from your website or view additional content on social media platforms like Facebook or Instagram. Also, consider including visuals such as videos or images, as these can make emails more memorable and effective at driving conversions.

Step 3 – Set Up Automated Trigger Emails

Trigger emails are automated messages sent when someone completes a specific action or shows a particular behavior on your website or social media accounts. For example, if a customer purchases from your online store but does not leave a review afterward – you can send them an email prompting them to do so. This automated response helps keep customers engaged, increasing the chance of making future purchases.

Step 4 – Track Your Performance

Finally, try our campaigns’ performance by analyzing metrics like open rates, click-through rates (CTRs), conversion rates, etc. You can also use the A/B testing technique to optimize performance by testing different versions of the same email against each other to determine which version works best for each particular target group. Tracking performance will enable you to improve your campaigns’ effectiveness over time continuously!

Analyze Results And Optimize Your Efforts For Continued Growth

Finally, only once campaigns have been running successfully, lately, it must be analyzing results to maximize efforts made in the future—this is done by tracking key performance indicators (KPIs) such as Key Points:

Digital marketing for small business owners

  • Utilize analytics tools to monitor the performance of digital campaigns and track progress.
  • Keep up with trends and changes in the digital marketing landscape.
  • Adjust your tactics based on the data collected from previous campaigns.
  • Invest in experimenting with different platforms, channels, and strategies.
  • Leverage A/B testing to identify the most effective digital marketing strategies.

Analyzing and optimizing your digital marketing efforts is essential for small businesses looking to increase their online presence and profitability. By leveraging analytics tools, you can monitor the performance of your campaigns, track your progress over time, and adjust your tactics accordingly. It will help ensure you get the highest return on investment from the effort you put into your marketing strategy. 

Additionally, it’s important to keep up with trends and changes in the digital marketing landscape so that you can adjust as necessary. Investing in experimentation with different platforms, channels, and strategies is also beneficial in finding what works best for you—and don’t forget about A/B testing! 

By comparing two versions of a campaign or ad against each other, you can identify which one performs better and focus more resources on it for optimal results. Through these approaches and staying consistent with implementing them, you can optimize your digital marketing efforts for continued growth.

Conclusion

By now, we’ve seen how investing in a robust digital marketing approach for your small business can be essential to reaching and engaging with potential customers. Determining the right strategy for your business is an ongoing process that requires goal setting, creative thinking, and strategic planning. While there will always be new trends and developments in the digital marketing world, the five digital marketing tactics covered here provide key foundations that any business owner can use as they embark on their journey to success. 

So now it’s up to you to determine which strategies work best for you. And with the right skills, knowledge, and drive, you, too, could create an impactful and profitable growth strategy for your small business. Let’s explore what ensures your brand stands out from the competition and reaches its full potential!

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

5 Content Marketing Ideas To Help Small Businesses

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Content Marketing Ideas

Content marketing is an excellent way for small businesses to reach their target audience. It’s relatively low cost and can effectively generate leads and build brand awareness. Here we share five effective content marketing strategies for your small business today.

1. Landing Pages

Landing pages are a great way to engage with customers, build trust, and generate leads. They can be used to promote products or services or collect information from visitors.

Landing pages are a key part of any content marketing strategy for small businesses because they’re highly effective in generating leads, driving sales, and increasing traffic to your website.

2. Email marketing

Email marketing is an inexpensive and effective way to keep in touch with your customers. It’s also a great way to build relationships with them because it’s easy to customize emails based on their interests or purchase history.

You can create email campaigns through free services such as MailChimp, Constant Content Marketing, and AWeber; however, if you’re short on time and resources you can use one of these services or hire a professional who will help set up your email marketing campaign for less than $100 per month.

3. Blogging

Blogging is a great way to build credibility, trust, and rapport with your customers. It’s also free traffic—if you’re savvy about it!

For example: If you have a blog post about what it’s like to run the business of your dreams (and some so many people can relate to), then share it on social media channels. People will see that you’re not just another faceless company selling them something; instead, they’ll see a real person who has been in their shoes and wants to help them succeed at whatever they’re trying to do. And if they like what you wrote about your journey? Then maybe they’ll stick around for more content marketing from you down the road!

4. Case Studies

A case study is a detailed account of how your business helped someone else solve a problem. They’re usually written in the first person, so you can use them to show off your expertise, but they can also be used for promotional purposes. This makes them perfect for small businesses since they show how you can help others while promoting your brand.

If you want to create this type of content marketing, it’s best to choose a customer who was particularly happy with your results and write about their experience in detail. You might include some background information on what led up to the situation they were dealing with and any challenges they faced along the way. Finally, make sure that it ends on an uplifting note so that readers feel encouraged no matter what problems they might face in their lives (because let’s face it: most people have problems).

5. Podcasts

Podcasts are a great way to attract new customers. They can help you show off your expertise, build brand awareness, and connect with new customers. Podcasts are a medium that’s relatively easy to produce and distribute, but they can also be very effective in increasing your audience reach.

Podcasting is an excellent way for small businesses to get their name out there because it allows them to share information about their products or services with anyone who can access the Internet or mobile devices. The key is to make sure that people know what they’re listening to so they’ll know how helpful it might be for them.

Conclusion Content Marketing

If you’re looking for new ways to content marketing your small business, the above list is a great place to start. These strategies have been proven time and time again as effective tools for building brand awareness and increasing conversions. They are also relatively low-cost compared with other options, such as paid advertisements or SEO, which can be expensive if not managed correctly by an expert in their field.

When it comes to content marketing for small businesses, there’s no “one size fits all.” So don’t stress if these five seem irrelevant to your brand; instead, use them as inspiration for coming up with something more unique that fits perfectly into your brand (and budget).

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

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5 Easy Ways to Scale an Online Business

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How to scale an online business

If you’re planning to scale your online business, the first thing you need to do is make sure your website can handle it. It’s easy to focus on the design, layout, and overall feel of your site which are also important but you’ll also want to plan for long-term success. Most successful e-commerce sites are built in a way that makes scaling up easy, but if your site isn’t there yet – no need to panic. You just need to be prepared for some extra work and research before taking things further.

Research Your Target Market

  • Thoroughly research your primary and secondary target markets.
  • Understand their needs and desires.
  • Learn how they think, what they do, and where they go.

Understanding your customers and their needs is the foundation of any online business; the more you know about them, the better chance you have to keep them satisfied and return for more—and recommend your service to others.

Invite Customer Feedback

Customer feedback, both positive and negative, is essential to your online business. It helps you learn what customers like and dislike about your products or services. It also gives you insight into how they use them so that you can make changes that better serve their needs. One effective way to get customer feedback is by inviting them to provide it on your website or in a live chat system like Olark Live Chat or Zendesk Intercom Chat.

  • Offer an incentive for responding (such as a discount on future purchases)
  • Give people time restrictions for completion (e.g., one week)

Whether it’s through a survey tool like SurveyMonkey, a live chat system such as Olark Live Chat or an in-app review option like Yelp’s Check-in System, getting customers’ opinions about what works well for them when using your product or service will help guide future improvements that will give you an edge over competitors who don’t have this kind of information at their disposal!

Invest in a Live Chat System

Live chat is a great way to answer questions and engage with customers. Depending on the industry, live chat can also help you build trust and increase sales. Your customers will not only feel more comfortable asking questions or making purchases but also be able to do so in real-time, which is especially useful if they’re looking for a quick answer or don’t want to spend 10 minutes on hold with customer support. In addition, live chat allows you to improve your customer experience by providing extra help and ensuring that everyone receives personalized service at all times.

In fact, according to research by UserTesting (a user testing platform), 82% of consumers would rather hold a conversation than fill out forms when they’re trying to solve their problems online—and that number increases when people feel like they’re talking directly with someone who cares about them as opposed to having their issue passed around through several layers of employees before someone gets back to them days later!

Migrate to the Cloud

One of the easiest ways to scale your online business is by migrating to cloud hosting. Cloud hosting has many advantages, including:

  • Scalability – You can launch new products or services quickly and easily.
  • Load balancing – Your customers will always be able to access your website, regardless of how much traffic you receive.
  • Cost-effectiveness – You won’t have the high costs associated with maintaining hardware or software in-house.

Use Your Website

Use your website to its fullest potential as an extension of your online business. Provide informative content about what you do and how you do it, and make it easy for people to contact you with questions or requests.

A blog is a great way to get in front of potential clients and generate leads by providing information on topics related to your industry. Your blog can include anything from helpful articles about how to use social media correctly, tips for successful marketing campaigns, or even posts about the latest trends in your line of work.

It’s also important not only that you provide information on your website but also that visitors can easily find it. If they’re having trouble finding certain pages or sections on your site (i.e., if they don’t see any links anywhere), then they’ll become frustrated and leave without engaging with your content.

It’s important to think ahead when growing your online business

To make sure that you’re scaling your online business in the right direction, it’s important to do some research and planning.

  • Research Your Competition: As you grow, you will start to see other companies in the same field as yours. You need to know who these competitors are and what they offer so that you can stay ahead of them. What does their website look like? Do they have a blog or newsletter? Are there any partnerships with other websites or online businesses? The more information about your competitors’ companies, the better prepared you’ll be when approaching customers for new online business opportunities.
  • Customer Feedback: There are many ways for customers to provide feedback on any given product or service—from social media comments through review sites like Yelp or Facebook reviews down through support emails from clients having issues using products purchased through Amazon Marketplace (a third-party site where sellers sell products without having an actual storefront). If someone has had a positive experience with something related.

It’s important to think ahead when growing your online business, so you can make sure that you have all your bases covered. This will help you scale up quickly and efficiently once the time comes!

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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How to Determine Which Marketing Strategies Work Best for your Small Business

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Best Small Business Marketing Strategies

When starting your small business, it can be tempting to try everything at once. But when it comes to marketing your business, doing too many things at once is a waste of time and resources. The key is finding out which marketing strategies work best for you and then focusing your efforts on those channels. In this article, we’ll walk through determining which marketing strategies are most valuable to your small business based on what works best for your company’s goals, mission, and objectives.

Make a list of everything you do in your business to attract customers.

Make a list of everything you do in your business to attract customers. Take note of all the ways you promote your business, interact with customers, track your success, and measure results.

This will help you identify where your marketing strategies efforts are the most effective and which efforts need more work. For example, if you’re using social media but don’t know how well it’s working for you (or if it’s not), that would be worth investigating as an area where more attention is needed.

Look for patterns and gaps in your marketing efforts.

When looking at your business as a whole, you should also look at the big picture of your marketing strategies efforts. Look for patterns and gaps in your marketing strategies efforts. Do you find that customers are only responding to one type of communication? Is there a period during which they’re more likely to respond? Are there specific events or seasons that seem to trigger a boost in results? Use these insights when determining how best to continue reaching out to customers in the future.

Look for resources that will help you measure your marketing strategies channels.

To determine which marketing strategies channels are working for you, it’s essential to know what is and isn’t working. When you’re first getting started, set up tools that can help you measure your marketing channels to see how effective they are. Here are some options:

Google Analytics

HubSpot

SurveyMonkey

Qualaroo

Google AdWords (for pay-per-click campaigns)

Facebook Ads Manager

Assign dollar amounts to each channel based on the results of your research.

To fully understand your marketing strategies ROI, you will also have to assign dollar amounts to each channel based on the results of your research. This will help you determine how much money a particular channel is worth and whether it should be used in the future.

When analyzing each channel’s effectiveness, determine the cost per lead or sale (CPLS). Then, add up all of the costs associated with that particular strategy under one category called “Total Cost.” Finally, divide Total Cost by CPLS to find out what percentage of every dollar spent on that marketing strategy was profitable for your business. If a tactic doesn’t yield positive results within six months or less, stop using it!

Don’t forget to look at customer retention, upsells, and cross-sells.

The first thing you should do is analyze the lifetime value of your customers. This will help you determine whether or not a marketing strategy is worth implementing. The lifetime value of a customer (LTV) refers to the total profit generated from one customer over their life with your business. To calculate this, subtract all costs associated with acquiring that customer from their lifetime revenue streams (for example, if you spent $1 on advertising and they spent $3 in product purchases, then their LTV would be $2).

Another way to measure success is by looking at how much it costs to acquire a customer and how much they spend over time. For example: if it costs $4500 per year for each new client but they generate an average income of $5000 per year after purchasing products/services from your company three times in that same year, then it’s probably worth keeping them around!

Summarize your findings with an action plan.

Once you’ve finished your research and analysis, it’s time to make sense of what you found. To begin the process, create an action plan template with the following components:

  • Objectives: A short description of your goals. What do you want to achieve and why?
  • Strategy: Why did you choose this strategy? How will it work toward achieving your objectives?
  • Tactics: What specific steps are included in this strategy? How will they be executed, monitored, and measured (if at all)? Which metrics are important to track during implementation — engagement, conversion rate, or other metrics?
  • Tasks: The who/what/where/when of each task involved in making this plan happen (e.g., who will be responsible for creating social media posts).

There are many effective marketing strategies and channels you can use to promote your small business, but it’s important to know which ones work best for you.

The most effective marketing strategies are the ones that align with your business goals, budget, and time constraints. Social media might be a better option if you want to get more customers through paid advertising but don’t have the funds available. Similarly, if you already have a website that generates steady traffic but wants new ways of reaching customers who aren’t finding their way there yet (or haven’t found it yet), then an email newsletter could be just what the doctor ordered!

There are also other factors worth considering before choosing between one channel over another: what kind of customer base do I want? Is my target audience online or offline? How much time do I have available each week/month? These questions should influence which channels or combination of channels make sense for me as well as where else I can spend my precious resources outside of paid advertising opportunities such as Google AdWords or Facebook Ads.

If you’re a small business owner, marketing strategies can be a daunting task. You might think there’s not enough money or time to do it all, but don’t worry! The key is to start with some research about what’s working for other companies like yours and where your audience lives online. Once you know that information, it’s time to put together a plan with goals and milestones so you can measure progress along the way.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

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7 Powerful AI Marketing Tools for Entrepreneurs

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7 Powerful AI Marketing Tools for Entrepreneurs

If you’re not already aware, AI Marketing Tools is already proving to be effective. Not just for the business giants, but for entrepreneurs and small businesses, too. Whether you’re a start-up or a market leader, venture capitalist, angel investor, or ecosystem partner, AI Marketing Tools will fundamentally rescale your business and how you do business through a series of innovations that leverage AI. These 7 powerful AI marketing tools will help you gain a competitive advantage.

1. iSpionage

iSpionage is a competitive intelligence tool that allows you to learn about your competitors. With it, you’ll be able to find out what they’re doing, what they’re not doing, and how much they are spending. iSpionage can be used to:

  • Find out who your competitors’ customers are;
  • Find out where your competition is advertising;
  • Determine which products or services your competition provides; and
  • See if there are any gaps in their offerings (and fill them!)

2. Adalyz

Adalyz is a tool that helps you stay on top of the competition and understand your audience better. It’s an AI marketing tools-powered marketing platform that digests your competitor’s content, analyzes it to determine what works best for their target audience, and then generates recommendations for your content based on those findings. Using this feedback loop helps you develop more effective strategies by focusing on what matters most—the needs of your customers.

3. Adzooma

Adzooma is a tool that helps you to find new customers and grow your business. It also uses AI Marketing Tools to help you find new leads, track conversations, and build relationships with them. Adzooma is an effective management tool that can help scale any size business looking to increase its revenue.

4. Analytics SEO

This tool lets you track your website’s performance and see how it stacks up against your competitors’ sites. You can use this information to improve your ranking, increase traffic, and bring in more customers.

SEO analytic tools are very useful in helping you increase the number of people who visit your site by targeting keywords relevant to what you sell or offer on your website. These tools help optimize the content on a webpage so it will appear higher in search results—and since most people don’t like to read too much online, they’ll probably click on one of these pages when they do a search query.

5. Froged

Froged is a simple and effective tool that allows you to find and schedule content based on hashtags. You can also use Froged to find relevant posts related to a specific hashtag, ensuring that your content is always relevant.

If you want to use Froged for your blog or website, search for the hashtag that relates most closely to your topic (i.e., #AI), select the type of content you want from the dropdown menu (i.e., articles), and click “Find.” If you’re looking for a general overview of AI marketing tools trends or information about an upcoming conference in New York City where they might discuss machine learning algorithms used by companies like Facebook, then type those terms into the search bar at frogedapp.com instead of using any particular hashtag associated with them!

6. MeetEdgar

MeetEdgar is a social media scheduling tool that helps you create and publish content more efficiently. MeetEdgar is designed to help you plan, schedule, and publish your social media posts all in one place. The service will also help you find content to share with your audience by analyzing keywords from the content that’s already performing well on social media channels like Facebook, Twitter, LinkedIn, and Pinterest.

MeetEdgar offers several paid plans: Basic ($15/month), Pro ($49/month), and Enterprise (price varies).

7. SEMrush

SEMrush is a tool that can help you find keywords, identify your competitors, track your analytics and optimize your website. It is also helpful for PPC and social media marketing.

SEMrush has a free version (for 5 million monthly searches) and paid versions ranging from $99-$499/month. It’s probably one of the most popular tools out there for SEO purposes, with over 2 million users worldwide – not just beginners but also many advanced marketers use this tool to monitor their performance in search engines such as Google.

AI marketing tools can make your life easier as a small business owner

  • They can help you find the best keywords for your business to optimize your website and Google search results.
  • They can help you create content for your business, ranging from blog posts to email newsletters and beyond.
  • They can also help you determine when to post on social media, and what types of advertisements are most effective for your company’s goals.

Ultimately, AI marketing tools can be a lifesaver for entrepreneurs and small businesses. They help you manage your ad campaigns and reach new customers, which are two things that every business needs to do if they want to succeed in today’s competitive online landscape. But don’t just take our word for it—check out these seven powerful AI marketing tools and see what they can do for your business.

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

8 Powerful Content Marketing Strategies to Increase Brand Visibility

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8 Content Marketing Strategies to Improve Brand Visibility

In this day and age, it’s more important than ever to have a strong online presence. If you want to stay competitive, it’s crucial that you utilize content marketing strategies to boost your brand’s visibility and help it stand out from the crowd. There are many different ways to go about this, but in this post, we’ll cover 8 essential tactics that will help your brand reach new heights.

1. Be Consistent & Go Beyond

You can’t expect to grow your brand visibility if you don’t consistently create and promote content. It also doesn’t matter how great your content is if nobody sees it, so make sure that every piece of content you produce has a clear call-to-action (CTA) for how people should engage with it.

Content marketing isn’t just about creating good pieces; it’s also about getting the right people to see them. To do this, you must have a clear understanding of who your target audience is and understand their interests and needs so that you can tailor your messaging accordingly.

2. Blog Like a Boss

Blogging is a great way to create relevant content and build trust with your audience. It’s also a highly effective way to get more links, traffic, and exposure for your site.

If you’re looking for a way to stand out from the crowd in today’s competitive online landscape, blogging may be just what you need!

To learn how to blog like a boss, check out these tips below:1. Start with an editorial calendar

2. Create engaging titles

3. Don’t be afraid of social media

4. Be consistent

5. Use hashtags sparingly

6. Make sure your blog posts have a clear call-to-action (CTA) at the end of them

7. Share your blog posts on social media when they’re published so people can see them in their newsfeeds instead of just having them buried somewhere in the depths of an online search engine like Google or Bing

3. Leverage Social Media

Social media is a great way to keep your brand front and center with your audience. Not only do you have the opportunity to build relationships with your customers, but social media can also help you stay highly visible on search engines.

Social media marketing is also one of the best ways to get feedback from people in your industry. You can see what they like and don’t like about your company and products, as well as what they’d like to see more of in the future. You can use this information to create more content that will resonate with them!

Social media has become an essential part of any successful content marketing strategy because it provides so many opportunities for engagement between brands and consumers–and if you use these strategies correctly, it will help improve visibility by increasing traffic from both organic search results AND paid advertising campaigns too!

4. Invest in Video Content

Video content is a powerful tool for your brand. It can be used in several ways, including social media, email marketing, and on your website.

Video content is an excellent way to build trust with potential customers by demonstrating the quality of your product or service in action.

Video content helps you stand out from the crowd because it’s more engaging than traditional text-based content like blog articles or blog posts.

5. Optimize for Search Engines

Search engine optimization (SEO) isn’t just about having a website. It’s also a process of making sure that the website itself is optimized to be found by search engines and their users. To do this, you’ll want to make sure that your site has relevant content and descriptive titles, descriptions, and meta tags; use keywords throughout; include a sitemap; add internal links wherever possible, and create as much content as possible with unique titles. These SEO tactics can help increase visibility in Google searches and result in more traffic to your site!

6. Improve Your Email Marketing Game

Email marketing is a great way to reach your audience and stay top of mind. It’s also one of the most personalized ways to connect with customers, which means it can be used for everything from lead generation and building relationships with potential customers to customer retention and boosting sales.

However, to make email marketing work for you, it’s essential that you segment your email lists into different groups: customers who have purchased from you before; those who haven’t but may be interested in buying now; people who have been interested in purchases but haven’t acted yet; etc. This will help ensure that each group receives relevant content so that they keep coming back for more—and eventually decide to buy from you!

Creating an effective email campaign isn’t easy. It takes time and effort. But if done right, it can lead directly back through links straight into your website where visitors will convert into sales leads or loyal customers (which means repeat business).

7. Build Your Online Community

Building an online community is imperative to the success of your brand. An online community is a place where consumers can come together and interact with one another, while simultaneously interacting with you.

Your audience will be able to chat about content they love, share their thoughts on how to improve things or provide feedback on products/services they’re interested in purchasing. They will also be able to engage in conversations around industry trends and best practices so that you can keep them informed about what’s going on in the world of digital marketing as well as other relevant topics related to your niche audience.

When building an online community, it’s important that you create an environment where participants feel comfortable sharing their opinions without fear of judgment from others within the group. This means creating guidelines for posting etiquette before opening up access to everyone who joins your group (following those rules yourself).

8. Repurpose Your Content for Greater Visibility

The more you repurpose your content, the more people will see it. Repurposing is all about making an existing piece of content work harder for you. It enables you to reach a broader audience with less effort and time spent, making it a great way to expand your reach without having to create new original content again and again.

Here are some ways you can repurpose your marketing efforts:

  • Make your existing content more effective by adding actionable tips or links within the body of the article that direct readers toward other relevant resources (like another blog post) that may interest them. This will increase engagement with readers and make them feel like they’re getting something valuable from reading what they’ve been offered so far—which they should! They just have no idea yet…
  • Make sure each piece of evergreen content has a strong call-to-action at the end so that readers know exactly what steps they should take next after reading something useful on one subject matter area versus another—and what might happen if those actions aren’t completed right away (e.g., “Watch this video now!”). This gives people who’ve already consumed yours or someone else’s valuable information somewhere else online another reason why they should stay engaged with whatever brand owns this particular piece of writing as well–because it could lead down several rabbit holes worth exploring instead!

You need to constantly work at creating content that is of value to your audience.

  • Keep creating content that is of value to your audience.
  • Creators need to keep creating content that is of value to their audiences, constantly working at it in order to get better and better at it over time.

While there are many different ways to create brand visibility, it all comes down to one thing: consistency. If you want people to pay attention to what you have to say and trust your brand, you need to do the work. You can’t expect them to come running just because they see a few tweets here and there. No, it takes consistent effort over time (and maybe even some luck) for people really take notice of what you do as well as who you are as a company or individual.

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Top 7 CRM Solutions for Small Business Growth

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Top 7 CRM for Small Businesses

If you’re a small business owner, you probably have a lot on your plate. You’ve probably got your hands full with all the day-to-day operations of running the company and keeping things in order. The last thing that should be on your mind is how to manage all your contacts and leads. But if you want to grow your business, it’s important that you have an effective customer relationship management (CRM) system in place that keeps track of all this information for you—and helps you find new opportunities for growth as well. With so many options out there, how do you know which one is best for your needs? The good news is that there are plenty of both paid and free CRM options available which makes setting up a CRM easy and affordable. We’ve narrowed down our top 7 CRM solutions below.

1. Nimble

Let’s start with a quick brief on Nimble. Nimble is a cloud-based sales and marketing software that helps you manage your sales, marketing, and customer relationships. It’s available on all mobile devices, so it can be used by small businesses on the go. You can easily set up workflows for your team and easily create and monitor assigned tasks.

Nimble offers an intuitive interface with drag-and-drop customization tools for creating lists, tracking activities, managing contacts, and more.

2. HubSpot

HubSpot, a marketing automation platform, also offers CRM software. The HubSpot CRM is integrated with the rest of the company’s offerings. This means that it will function similarly to other tools in the HubSpot ecosystem and won’t require you to learn a new system or change your workflow.

HubSpot CRM is best suited for small businesses that have fewer than 100 employees and need a relatively simple solution for managing contacts and leads. The free version provides an intuitive interface for creating leads, tracking interactions, sending emails, and scheduling meetings with clients. Paid plans include additional features such as lead scoring, reporting dashboards, and team collaboration tools (such as contact groups).

3. Zoho CRM

Zoho CRM is a cloud-based solution that can be used for free by up to 10 users. It integrates with other Zoho apps, such as Gmail and Google Drive, which makes it easy to use the product from within these existing tools.

The user interface is also intuitive and pretty easy to navigate. A simple sidebar menu allows you to access your contacts, leads, tasks, reports, and more.

Zoho’s mobile app also has a great user experience; it’s fast and responsive so you can make quick changes on the go without having to worry about losing your train of thought while switching between apps or devices in order to do so.

4. CRM.me

CRM.me is the most affordable of all the CRMs listed here. It offers a free plan for up to 3 users and costs $7 per user per month for its paid plans. You can integrate it with your existing website using their API or Zapier integration feature if you wish to do so.

The price point makes it an excellent choice if you don’t want to spend too much on managing your leads and contacts, but still want an easy-to-use tool that will help you improve customer relationships over time.

5. Freshsales

Freshsales is an excellent CRM for small businesses. It’s affordable, easy to use, and has a mobile app.

Freshsales’ free plan allows up to five users with two-way integrations with email marketing platforms Mailchimp and ActiveCampaign (not included in the free plan). You can also extend your Freshsales account by adding more users or upgrading your package.

In addition to its features on the web app, Freshsales provides a mobile app that syncs with your desktop version of the software so you can view data while on the go.

6. Really Simple Systems CRM

Really Simple Systems CRM is a cloud-based system that helps you manage and track your contacts, leads, and opportunities. You can also use it for customer service. It’s easy to set up and use. It integrates with Gmail, Outlook, and other email clients so you’re able to create notes from messages in any of these applications.

If your business needs to keep track of multiple sales channels or project teams then this tool will help you achieve those goals by giving you an easy way to update information about deals on all fronts without double-entry into multiple systems or losing the context behind each piece of info.

7. Salesforce Essentials

Salesforce Essentials is a lightweight CRM solution designed for small businesses with fewer than 100 employees. It offers a range of features to help you manage your contacts, leads, and opportunities.

Salesforce Essentials is easy to set up and can be accessed from anywhere. This means that not only will it save you time, but it will also allow you to work on the move no matter where in the world you are.

Try one of these systems to grow your business and get to know your customers better.

To grow your business, you need to know your customers and how you can best serve them. CRM software helps you do this by managing the customer information you collect, store and analyze.

You can also use CRM to grow your business. CRM can help you identify new leads, manage existing clients and build trust by providing them with valuable information or services.

There are many CRM software options for small businesses. We hope this list helps you make an informed decision when choosing your own CRM solution.

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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6 Useful Digital Marketing Strategies to Grow a Small Business

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digital marketing strategy to grow small business | Digital Marketing Strategies

Digital Marketing Strategies is a huge topic. It’s not just about using paid ads, social media, and email marketing. There are so many more digital marketing strategies that can be used to help your business grow online. The good news is that there are plenty of digital marketing strategies available to small businesses that don’t require a lot of money or time—but go a long way toward improving their website’s search engine rankings, conversion rates, and sales volumes. Let’s take a closer look at six of them:

1. Improve Your Website’s Design and User Experience

Digital Marketing Strategies:

A website is an essential tool for any business, but many small businesses don’t realize how important it is to have a well-designed and optimized site.

  • If your website isn’t performing well, it’s time to make some changes. A few options for improving your digital marketing strategies include:
  • Improving the design of your website by making sure the navigation is clear and easy to use, updating outdated graphics or images on the page, fixing broken links, and other technical issues that may deter potential customers from visiting again in the future.
  • Improving user experience by ensuring that all pages load quickly on all devices (desktop computers, phones), using responsive web design (no matter what device is being used).

2. Use Video Marketing

Video marketing is a powerful way to connect with your audience. It’s a great way to show off your products and services, show off your brand personality, and demonstrate expertise. It’s also an opportunity for you to be more creative than other types of content creation like photos or blog posts.

After all, there are more than half a million videos uploaded by businesses every day on YouTube alone!

3. Take Advantage of the Power of Social Media Marketing

Social media is a great way to reach your target audience. It’s also a great way to get feedback from them and learn more about their behavior—and that of the market at large. It’s also a fantastic tool for engaging with them, which can lead to increased loyalty and brand loyalty. Finally, it can be used as an effective means of promoting products and services.

If you’re not using social media marketing for your small business yet, now is the perfect time to start implementing this strategy into your existing digital marketing strategies plan.

4. Write and Publish More Content That is Strategically Optimized

On the topic of content marketing, there are two main types: informational and promotional. The former is more of what you’d typically expect to find on a blog or website; it provides valuable information on a particular topic. The latter involves creating content that promotes your brand and its products/services. These can be written blog posts, ebooks, infographics, or slide decks—anything that helps promote your business while also providing value in some way (through entertainment, education, etc.).

The only question now is how to write appealing content that attracts readers. Here are some tips:

  • Use keywords in your title so search engines can easily find it when people search for them online. For example, if you’re writing about SEO techniques then use “SEO” as one of the keywords rather than just using something generic like “how-tos.”
  • Optimize body text by making sure it’s concise yet detailed enough so readers will understand what you’re saying without having to reread sentences multiple times (or worse yet – jumping over sections altogether). You want people who read your content to feel like they’ve learned something new after reading it—not frustrated by their inability to understand what was just said.

5. Utilize Loyalty Programs/Retention Marketing

Loyalty programs are a great way to reward your most loyal customers. This can be as simple as a discount coupon or as complex as a points-based program with rewards for reaching certain milestones. In the case of the latter, it’s important that you first have a firm grasp on who your best customers are and what they’re purchasing from you; this will help determine which rewards best incentivize them to make future purchases. For example, if one of your top sellers is toilet paper, perhaps offering discounts on other bathroom products would be more effective than giving away free pizza coupons (which might not even apply).

A note about loyalty programs: be careful not to make them too difficult for customers to redeem! When creating these programs, think about how often people would want them and what kind of return on investment they’ll get by participating in them compared with other promotional methods (like paid ads).

6. Budget for Content Promotion

As a small business owner, you probably already have a marketing budget in place for your other digital marketing strategies. But what about content promotion? Content promotion is one of the most powerful ways to get more traffic to your website and brand recognition—but it can also be an expensive investment if not planned out correctly.

Budgeting for content promotion will help ensure that you’re getting the most out of your marketing dollars by investing in only what works best for your business. You want to make sure that every dollar spent on promoting content goes towards something that will bring in new visitors and lead conversions.

Wrap-Up Digital Marketing Strategies

Keeping a pulse on your business’s digital marketing strategies is an important part of growing your business. This can be done by staying up to date with the latest trends and digital marketing strategies as well as maintaining a steady flow of content that informs current and potential customers about what you do and how you can help them. Digital Marketing Strategies are constantly changing and evolving, so it’s important to stay on top of these changes for your business to excel.

 

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Promoting Happy Hours with Video Marketing

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Video Marketing

Happy hours have been a staple of nightclubs and bars worldwide, allowing drinking establishments to boost their revenue streams during slow hours. 

However, they also attract new customers and ignite interest in a particular business. With our lives gradually returning to the pre-lockdown normal, nightlife establishments are looking to rekindle their business using happy hour promotions.

You can do the same for your establishment by using video marketing to advertise your happy hour offer.

Video Marketing Steps For Happy Hours

Now that you know how advantageous happy hours can be, you might wonder how you can successfully advertise them. You have to execute this flawlessly to ensure you attract customers non-stop. 

Video marketing is the best medium to put your promotion out there. It allows you to stand out from your competitors and directly reach consumers. Follow these steps to effectively market your business’s happy hour specials using video ads.

Step 1: Create Promotional Videos

First, create advertisements informing viewers about your business and details about your happy hour services (location, time, discount, etc.). You can supplement this video with additional ones that include customer testimonials and footage from your business.

Make sure this video marketing is attractive, aesthetically pleasing, and in sync with your brand and design trends. You can use professional video ad templates available online to take the guesswork out of design. 

You might also want to consider making multiple versions of the same video marketing, edited to play to the strengths of different social media platforms. For instance, edit your video to make it shorter and to the point for Twitter, coupling it with trendy hashtags. In contrast, you should adjust your video marketing for silent auto-play for Instagram or Facebook since consumers are likely to view it mid-scrolling.

Step 2: Upload Online

Once you have created a promotional video, it is time to upload it to a video marketing hosting platform. Make sure you have an eye-catching thumbnail ready, too, as videos lacking any seem unprofessional.

Naturally, the most popular choice is YouTube. The video marketing platform has millions of visitors, and with video SEO, you can attract a large chunk of them to your channel. 

Other options include Vimeo, known for its high-quality videos and ad-free services. Similarly, Vidyard allows you to upload and update your video advertisements on all your social media and video marketing platforms from its central location – making it perfect for businesses. Therefore, select a hosting platform wisely.

Step 3: Post On Social Media

Once your promotional video is on a platform, it is time to enhance its digital reach. Use your business’s social media handles to share it alongside an attractive caption to catch audiences’ interest. 

Once you’ve uploaded them as posts, stay engaged with your audiences, by replying to comments. This way, you can engage, retain, and encourage audiences to share your video.

What Types Of Videos Should You Create?

Make sure your videos are: 

  • Short but informative
  • Not too promotional
  • Exciting and full of narrative that leaves an impression 
  • Includes branding cues that are personal to your business and your business alone

We suggest you start with:

Social Videos 

Consider creating social media posts and videos showing off your bar, the different drinks you make, and perhaps even some bartending tricks—everyone loves those! 

The best part about social videos is that they can generate massive engagement. Thus, by uploading promotional videos on your social media platforms such as Instagram, Facebook, and YouTube, you’ll get your audience to share, like, and comment on these videos.

According to some statistics, Facebook experiences an average of 4 billion video views every day. Since social media platforms are excellent tools for boosting brand awareness, more people get to know about your happy hour and your bar in general. 

Explainer Videos

One thing that most marketers can agree on is this: connecting with an audience is tough! Thus, when you set out promoting your bar’s happy hour, it’s best to put out a video explaining the days and times your happy hour deals are available. 

Not only can you use these short video marketing to promote your happy hour, but also your business in general. Be sure to highlight the unique selling points (USPs) of the happy hour and why it’s the best. 

Wrapping Up

The restaurant, bar, and nightclub industry is highly competitive. Bars go stale or other, and trendier joints prop up all the time, making it a constant challenge for marketers to keep the footfall up and the booze flowing. 

To ensure that your bar or pub remains the hottest place to socialize after business hours or on the weekend,  amp up your video marketing efforts. This should help keep your place abuzz with locals and tourists alike.

If creating bar and restaurant marketing videos still feels daunting to you, start small. Take a look around you to find props and ideas to use in these promotional videos. Interview staff, explore menu items, and do all you can to capture the ambiance of your happy hour, enticing viewers to come in and experience it for themselves. 

You got this!

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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