Style of Business - Page 16

Pinterest For Entrepreneurs + Start-Ups; Reaping the Rewards of The Hot Social Media Platform

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As things go in the current climate, it is truer than ever that you really have to see the glass half full. You may be burned out on flickering screens late at night as it is; you just figured out Twitter and are driving traffic to your landing page or blog. (Finally!). Before you even are able to pause for some analytic tune up, and make sure where the traffic came from, you now realize that the Pin It! Button is on a bunch of other websites and blogs, but not yours.

So while at a quick coffee break with your partner, you concluded that Facebook is still great for keeping in touch, Twitter is definitely hot right now, but Pinterest is really winning people over with its fun theme of everything on a universal wall; almost like an art display or ultra-groovy bulletin board. When people really like what they are seeing, they quickly “re-pin” it.

Check out the video below for Pinterest “how-to’s” with Amber from Thrifty Ninja.
 

This is similar to Retweeting, but the longevity comes in a different form. On people’s Twitter feed, once fresh news happens, you may tend to get buried. On Pinterest, there is a chance you can stay on people’s attention span longer. But how? Here are some strategies for engaging in promotion on Pinterest.

When you first get started, you will feel, just like the other media platforms; that you are far, far behind. Everyone has info being blasted to others about what they are offering but you don’t have any followers. You start with the basics, and do NOT start pinning your pitch, strategy, pricing, ideas, right away. Start with cool crafts, fashion, cars, even sports teams, hot travel locales, and things that are generally interesting and vaguely escapist. The 80/20 rule applies kind of like Twitter; you can inspire or motivate up to 80 percent of the time, pitch or offer the other 20. With a few exceptions, it really is kind of a golden rule.

If your business is a wedding photography business, it is great to show people all sorts of photos of weddings, advice, and nationwide venue information. But if you get on Pinterest and just display only the photos that your business has taken, your followers may thin out.

Or, you may be a top notch photographer – this strategy could work to get your samples out, but best left alone in the beginning. People love to laugh, learn, and escape. By pinning things that are cute, witty, nerdy, or escapist, you will gain followers and then slowly release your own work. It is true that in the near future, there will be so many social media platforms that companies who do not participate in all of them will loss business; it is the new norm.

Promoting others is very important on Pinterest. It doesn’t mean that people are going to get their debit card out and buy your product tomorrow; it just means that you are seen as one who plays nice. Those who skip this strategy may make out fine at first; but passing the spotlight around is so much classier than hogging it. Even if companies are direct competitors, you can acknowledge that you like their wares. It’s simple, and courteous.

Giving stuff away can’t be stressed enough. If you are creating a pin that has a call to action, it is proven there is much more response to it. It doesn’t have to be travel sweepstakes, and frankly, it doesn’t even have to be your goods. But if it is, it’s one of the oldest ways to win over customers; by giving them a taste. When the idea is conveyed that you may get something for just emailing or being on a list, people do still get giddy. And why wouldn’t they? People are looking to charge them for every little thing they do in life. Let their next freebie be one of the treasures that you worked so hard to create.

The visual kings of the block are going to rule on Pinterest. There is a website called Lonely Planet that has simply amazing photographs, and contests. Simple, rushed, and blurry content will never fly. If you feel your brand is not that great yet in the visual department, absolutely start your pin board with pins that are. Then if someone follows you, they will see the other pins on your board.

Last but not least, don’t clutter. If you are just a normal citizen with no brand to offer, it doesn’t matter if you pin 50 pictures of cats or high heeled shoes. But diversity is always going to grab eyes, and a branding pin board should probably not contain everything under the sun. This social media site is not going anywhere; people are falling in love with it every day in droves. With a few tweaks and savvy moves, you can use it to drive traffic to your brand; one illustrious pin at a time.

Ultra-Productive Bookmarking App: Pocket

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Pocket was called by Cnet a great bookmarking tool that the website also ranked with 5 stars. Whether what you store is from Twitter, newspapers, or any other medium, it saves it and organizes it for later viewing, even if you have no internet connection at the time. Devices like Kindles are great for this; you’re not constantly typing in URLs and re-browsing through your tracks. Check out the video below to see how Pocket can help you save time.

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Great Productivity App: Evernote

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evernote-logo Evernote is perfect for marketers, managers, realtors, and producers. This application gives you the opportunity to have things like to do lists, record reminders, and study for school. It’s a bit like Pinterest in the way that things show up like photographs you want to keep organized; but so much more in that it connects all your devices as well. It’s like having a to-do list that links right to the project that needs to be done, just for starters!

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Email Marketing Newsletters; Fine Tuning Elements of a Necessary Outreach Tool

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There is a lot to be said for the Email marketing newsletter, and a lot of fables that surround its existence. Some quickly categorize the email newsletter as a tool that only reaches consumers who are already buying the product but this is not the case.

Once you have a great content writer and designer who can work up the copy, don’t pretend that it is blasting out to deaf ears. It is hard to pinpoint sometimes who is reading it and what response it is generating, but as long as you are covered in other areas like YouTube videos and social media, it can generally be a good idea to send out newsletters. Stores like Guitar Center and Musician’s Friend claim good response from the tool; and use it to attach special promotions as well. Here are quick pointers to keep a newsletter fresh and relevant.

Do not make unsubscribing difficult

Many designers are tempted to put unsubscribe buttons and info way at the bottom of the page; all this does is keep people on the list who don’t want to be. It is ok to lose a few casualties in the trenches of the marketing war, and yes, the folks you do lose sometimes come back. The number one reason is if your product or service is irrelevant at the moment, and then someone comes into their life that needs it. Definitely make unsubscribing as painless as possible.

Study and follow the laws

Depending on where you are, you may have to put “advertisement” in your title line, even though some of this has changed. The CAN-SPAM laws are the most widely known to research off the bat; it is a true nightmare to get your company blocked off of providers and blacklisted in other ways. It usually has to start with a customer making a lot of noise, but there definitely are risks involved. It is much better to do just a bit of research before hurriedly sending out your next batch, the laws can change frequently regarding the basics of “what you send and who you send it to”.

Gauging how well you are reaching out

There are some good metrics out there to measure exactly what happened on the last batch of emails or newsletters, and they can really pay off so you fine tune your craft. A service known as Campaign Monitor helps you sort out the response rates among other stats once you are done sending for the week or month. Some of the important things to track on an email campaign are:

Forwards: see if anyone sent your content to their friends

Actual conversion: those who followed through, went to your website or offering and somehow took you up on what you are selling or providing

Click rates: shows curiosity level aroused, the recipient opened the email and at least clicked a link, and have been steered in the right direction

Open rates: how many people opened the email and scanned quickly or read it

Tweaking the appearance of the letter

Many letters look very intimidating to create even for the best designer. They almost literally jump, dance and sing right on the page! There are colors and designs that are safe for certain kind of niches, but this is where you really need to have an extensive meeting with the team before you get started. If you look at a newsletter for a steakhouse, it is very robust, brown and red, and may have close-up photos of new meal offerings. If you are doing a clothing, crafts or boutique store you can achieve a kind of “sensible Sally” feel by just using circles and bright lollipop themed colors. Placement is key, however, and you really need to tweak the copy before it is ready.

Blue and black colors work well for dsl and cable tv themed offerings, as blue fonts are a good choice for technology and IT fields. Many newsletters are successful because a company that you would not picture being animated in the least creates a cartoon character and involves them in the newsletter/update emails. If really done right, this can generate a lot more curiosity clicks then just a hard copy with dull information.

Remember Domino’s Pizza’s “Avoid the Noid” character? There are many reincarnations of this type of lovable icon, and customers sometimes cannot resist their appeal. The things that can be done with newsletters now are so modern, so deep and enriched, that when you reach a customer’s smartphone with your email they will also tinker, scroll and click. That is exactly what your company wants, and with a little preparation, you can jazz up a newsletter to be anticipated, instead of: well, you know…. Put in a not so useful place.

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Prepping your Business for Podcasting + Whole Foods’ Success on the Internet Air Waves

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Whole Foods enjoys growth after podcasting

Four years ago, Austin Texas based Whole Foods was eager to tap into the podcasting arena to reach listeners on the internet, and get even more people excited about shopping at their eco conscious market. It featured custom music, conversations with Paige Brady from Whole Foods, and information about organic food. This company was formed with a desire to really set the standard for excellence in produce and food.

The podcasts were very successful in that they kept them short at 5 to 10 minutes apiece, yet still using a format similar to modern radio. Whole Foods has reached tens of thousands of listeners with hundreds of podcast episodes, and it is absolutely certain that they converted foot traffic for their markets around the nation. By having experts around the country be interviewed, they established major credibility in the natural and gourmet food market; solidifying themselves as a giant within their industry.

Why should I podcast for my business?

Perhaps you are a very small business, collectible store online, clothing manufacturer, or marketing and consulting guru. You may even be one of the lucky ones that has enough clients right now and things are going well. But when you start podcasting, you immediately put a voice to your business, and for many entrepreneurs it is easier for them and less intimidating than sitting down and writing an article.

If your business is something like photography, when listeners tune in and hear you speaking about great techniques, wedding prop tips, and great photographers of our time, you appeal to them as an expert. And if you choose to answer questions from customers, just think how that will impact sales in the long run. People who are freelance writers and authors have everything to benefit from podcasts, because after they complete one, it is out there on the web for people to listen to while you are concocting your next release.

A huge mistake is thinking that podcasting is “boring” and that no one wants to listen to just talk. Just think of all the talk radio formats on any city radio dial! If you chose to not hire an outside firm and do it yourself, there are libraries of music out there that you can use to have a nice intro like you would see on a financial news show or any other talk format. After a few times, you will get the hang of it and really feel excited to “chat business”.

How can I get started podcasting for myself?

Many entrepreneurs are leery about spending money and picture a full radio studio. That is the beauty of the internet! Do you need a full studio to post a video on YouTube? Not anymore. A lot of people start out by just using an iPhone. The free iTalk app is decent, and can get you at least working with your voice and speaking about some products. What we found to be one of the best in the smartphone arena of podcasting was called Boss Jack. It costs $9.99 to purchase and you can use music. You just place the music files in the right place and push buttons to do automated fade ins and fade outs. It gives you a higher quality sounding podcast.

As far as doing it on a laptop, the best way on a budget is to buy a usb microphone. A good brand is Blue, which makes the Yeti and the Snowball. Snowball can be purchased for about 60 dollars. It can be used with a free program like Audacity, and creates an mp3 or wav file that you upload to SoundCloud or wherever your casting medium is. With Audacity, you can have high quality jingles and music that you add to the cast, making it sound more up to date. There is something very nice about having a microphone on your desk versus an iPhone, but if you are just starting out, use the iTalk app and see how your listening base grows.

Looking at companies like Whole Foods shows us the power of podcasting, after you line up a few guests and get rid of your fright, the stage is yours. Your service or product is ready to fly around the web like a paper airplane neatly folded, and stocked with massive profit potential.

Building a Killer Lifestyle Brand Following Without Breaking the Bank; Every Entrepreneur’s Dream

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Once you’ve discovered the potential of your brand, perhaps patented, or built; your optimal dream would be to have a following begging for what you have concocted. Social media traffic buzzing in circles, the new order phone line and website busier than the complaint department, and revenue pouring in would be stellar. While sometimes due to the market or competition you may feel that there are no shortcuts, at least there are some streamlined ideas you can focus on to help you get to your goal.

A lot of brands that have the following desired DID break the bank to get there, mostly with advertising on prime cable TV networks and even billboards in large cities like LA, New York and Houston. In a time where what really can raise your blood pressure most is the notion of spending more, we’ll try to explore avenues that will help certain buying circles take notice; and hopefully keep that notice on your brand in their high priority inbox.

YouTube Promo Video or Commercial

As hard as it can be to organize and get to the finish line, the first tip to branding on a budget is going with what you have got. If someone in your entourage happens to already have Twitter with 20,000 followers or real prowess in the video department, grab on and don’t let go. In the video area is where we get to some really important “meat and potatoes” of marketing. A lot of people fear video because they think it is going to be very expensive. HD cameras have changed that. If you really wanted to, you could shoot a video on a smartphone, I may not recommend it; but just for a simple testimonial it gets the point across.

Let’s say you have created a shoe brand and started small. If you know someone with an HD camera, you can have close-ups of the shoe, some music, people perhaps playing sports or skateboarding, and use an editing program to make some slick transitions. Then, you can put the video on You Tube, and invite customers who like the product to comment. Also, putting the video on your Facebook page will show users what the product is like.

Many business owners are afraid to shoot commercials because they feel that they won’t look like the ones on television. That’s ok! As long as the camera is steady, the talent seems genuine, and the brand is shown clearly, it’s a start. Maybe later you will have an awesome budget to make a better video.

Web Templates for Online Presence

Another form of buzz that we have been hearing about bang for the buck in branding is regarding the use of templates. There is a lot of information that steers you away from pre crafted templates, websites like Squarespace can give you an online presence for folks to see while you are building your staff and your business in general. And blogging templates can be a great way to at least get your feet wet and spread some articles around about your product. Another important thing to remember is that they do not always have to be articles about your product, they can also

Create a Sense of Urgency and Excitement

Another way to really build your brand without breaking the bank is by peaking curiosity. This is difficult, but Pinterest did it by being exclusive, as a member’s only service. If you craft your words and product carefully, you may be able to build hype about your upcoming brand that people will be waiting on the edge of their seats for.

Depending on the kind of brand you’re introducing, the way that this has been done in the past is by creating a “holding” or “coming soon” page, and directing traffic towards it with videos about people asking questions, or the promise of revealing something big. We know this is difficult, but if you do it with just the right amount of finesse, it works. And this method, if not done perfectly, will still leave SOME curious customers milling around your holding page waiting for the revealing moment.

There are also design focused web communities like Dribble where you can acquire talented designer that may not be as much in the money department as local designers. It should be noted that in the graphic design realm, this is one area you don’t want to skimp, as this is your “logo for life”. However, if you are on a time crunch and you need something that is not too deep (as in 3d rendering and technology) that can still convey a message, you may get a completely acceptable logo for 99 dollars or so.

Excellent Customer Service

The last sentiment of branding and getting the word out has to do with the fast paced culture of today; everyone is in even more of a hurry than they were during the tech boom. To get your brand name on people’s lips, having someone truly outstanding in the customer service department is an asset. In today’s world of productivity reports, spreadsheets, and getting people off the phone as soon as possible, someone who is there to give extra time is appreciated.

The best customer service professionals who have multiple awards are always in demand. Breaking the bank is absolutely frightening in the beginning of a brand development process, and hopefully with a few of these guidelines you will be able to develop more of a following on a budget.

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The Highlights of Mobile Application Marketing

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Mobile App Overview

Of consumers 18 and older, 85 million of them visited an app on their Smartphone related to retail sales during the month of July 2012. Another very telling statistic regarding holiday season sales and the way they are drifting to mobile applications is a day after Christmas statistic from last year. 11.3% of ALL sales came from mobile devices on that date last year. To really envision the power of that you must not think it is a “mere” one tenth of what is happening revenue-wise; but pay attention that just by having the virtual doors open, these stores generated traffic.

When a buyer is rotating through a purchase cycle that compels and steers them, comparing and reviewing different objects for sale is one of the most important attributes for the vendor. So if someone who is very tech savvy has something in the palm of their hand that they can make a final purchasing decision on, and it can connect even while they are sitting in the park, it’s something big in terms of modern delivery in marketing.

Key Benefits of Mobile Apps

There are some obvious and not so obvious ways having a mobile app for your business can generate foot traffic as well to your retail door, where you want them. If you are not only developing a mobile app but partner with companies that use tracking for their ads, a consumer can be browsing on their smartphone and be reminded that you may be slashing prices for Father’s Day, or just because you feel like it.

Without smartphone apps, the customer only sees these teasers when they are sitting at home. When the customer is engaged while they are on the go, you can trigger buying impulses with sales and the fact that they are simply in your neighborhood already. This is actually very revolutionary and exciting; in the 1980s when companies would have killed to be stealth high tech but weren’t quite there, engaging customers with ads on hand held devices would have had the shrewdest marketing icon jumping with glee. Of course these traffic and ad generators will charge your company money, but if you have designed or mass produced something of real value, you are going to join the ranks of the very satisfied if you coordinate your plan with diligence.

Why Mobile App Marketing

When browsing for products they are interested in, looking at reviews is another high ranked benefit for having your business go mobile. In the beginning, there were some websites that did work for browsing and purchasing that were not “apps”, and there still are a few. The text was smaller and the calls to action may not have been as obvious, but you could at least scroll through the inventory and see what appealed to you. Once an app is designed that really meshes with the type of thing you want to sell, the buttons are attractive, and the application moves faster because it’s optimized for smartphones instead of a regular URL.

Its true these days that just having a store locator will stoke the memory of the customer and their desire to explore the city, and let’s face it, people don’t rig up their laptops for use in their car much anymore. The smartphone draw has appealed to millions, and when you streamline and perfect an app, as long as your customer service sector is up to par, you will reap many rewards. Amazon, Kindle, Facebook, Pinterest and many more have lead the way to a climate where people like doing things with ease, and this climate will only get more and more modern by the day. If you hear your name being called, it is; the call to action of getting an app for your business soon.

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Branding Air Jordan + Keeping the Highly Sought After Shoe Relevant

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In the world of products for sale, enticing customers to buy, and well thought up branding strategies, there have always been gambles among the sure fire attempts. In the 1980’s, computers were coming into play to really analyze data and markets, but a lot of demographic research was with focus groups, and still is today. There are companies that realize the selection process, filtering of data, and asking consumers what they like best about certain TV and print ads is one of the biggest commodities on Earth; some solid knowledge of buyer psychology. Whenever a business can secure funds to get a well known celebrity on board, they have to be very meticulous when selecting one.

Meeting of the Minds

In 1984, in a hard to imagine state of the trade, Nike was a struggling shoe company. Converse and Adidas at the time were hitting much heavier, and that year, Nike had a 500,000 dollar advertising budget. After several meetings, they decided to drop the entire amount on Jordan, who at that time was a rookie for the Chicago Bulls. The thought behind the gamble was that it was going to take something so fresh and revolutionary to turn the brand around, that this drastic motion was needed to move forward. It was rumored that when Michael first went to Oregon to meet with Nike he didn’t have any intention of signing with them.

Branding at Work

During his pitch meeting, they showed him a montage of slow motion clips from his college days and some newer ones of his ability to jump, move through the air backwards, and command the ball. Many people that became fervent fans of the shoe line were not aware that the black and red colors were not among his favorite. He was simply not impressed in the least and had significant brand loyalty with Converse. When Jordan won the slam dunk contest In Seattle for 1986, the logo was transformed into the “jumpman” logo of today. As far as the ethos and personification of this logo, it was iconic.

The way in which it was printed and laid out, it was a logo that defined perseverance and a strange sense of happiness in unison. Some think it was one of the last pure advertising campaigns that had pre teens wanting to be somebody who was truly wholesome. What many DO know is that Nike went on to become the biggest shoe company in the world, and they are simply adored by collectors who take the product line just as seriously as any high end should be taken.

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Engaging the Market

Erin Patton was considered the mastermind behind a lot of this product marketing push, and has also worked to create Shaq’s huge image presented now on behalf of Comcast Cable. Groups like Tribe Called Quest and Public Enemy helped shape his and many other mindsets during that time, and growing up in Pittsburgh, an avidly sports frenzied town; gave him even more knowledge about the psychology involved in audience connection with athletes.

Another genius plan behind Jordan that Patton concocted was making sure the barbers all had the newest pairs. Making sure the hip hop artists had the latest pair was essential as well, but Patton knew the barbershop was such a gathering place for urban influence that it was imperative to engage them with fresh product.

This was genius, as was Nike’s gamble to spend that 500,000 dollars almost thirty years ago. The fight to retain astronomical celebrity talent rages on, with plenty of successes and failures. This was one intense success story, on behalf of someone who could sail backwards through the air to dunk like nobody’s business.

Envisioning The Leap to Selling on Etsy; Making Money + Why Consumers Enjoy Etsy So Much

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In February of 2013, Etsy sold $92.7 million in goods. That is quite a feat, and there are roughly 10 million visitors per month. If you are crafting, painting, making any kind of jewelry or art, it is a great place to get your marketing feet wet and start vending. There are a few things you need to look at to do Etsy professionally, and we’ll guide you in the right direction. Some entrepreneurs are fearful about using a third party vendor because they feel they will lose control of their product, and fall prey to a large company with minimal customer service. What you are advertising has to be legitimate and unique, but it is very obvious that Etsy is doing something right. Etsy has been known to be a great place to test out an art line or new product you’ve been dreaming about, and now could be the time for you to make the exciting and dramatic leap.

One of the first hurdles when you deal with trying to make a profit on Etsy is finding a unique product. It is painful but true to admit that this could take months. You really have to browse quite a bit to see what is selling and what is not. You may find something really unique and cool that looks great, and not be able to pinpoint the trend of sales; why is it doing well one day, but not on another. Most people who are making a full time living from Etsy have been doing it for quite some time. However this is in no way a reason not to get started! Having a product people really go bananas over will drive your traffic for you, but it takes time. Little things like accessories, vintage items and crochet are the heaviest hitters on this website.

Etsy Home Page

You can drive traffic to your Etsy store in quite a few more ways than just letting it sit. When the hard work of creating the craft and photographing it well is done, let it sit for awhile and see if it generates interest. Even if it doesn’t right away, there are things you can do. Some people say that putting the store on Facebook and Twitter can do wonders, and it can. Your Facebook network will get reminders in their news feed that you have items up for sale, and can browse them and share them with other people. But you can also take things a step further and make your own You Tube commercials for you wares. The best thing to do is place your wares on a table or in front of a white wall, then slowly pan around the item with a video camera and talk about it. Viewers love to hear your inspiration on the project, and what spurred your interest or passion for the piece.

Once you have You Tube commercials up for your Etsy store, you put in the description the link to your Etsy store. You can even use the character generator on programs like Movie Maker and Adobe Premiere to have the URL address up the entire duration of the video, and have the text move around and fade out. As far as keywords in the video AND in Google, stick to the basics. Add things like “best” and “great” and it can inch you ahead. The analytics and SEO game is a tough one, and sometimes your great products will speak for you and generate revenue. After all your other bases are covered, there’s another round of ammo in your Etsy entrepreneur package: a blog.

You can write about things that drive interest, vintage subjects, photography, or clothing…. And then strategically place the URL or “link back” to your Etsy store. And when it comes to blogging: if it starts to stress you out, just lay off for a day or two. This is a “side door” if you will, to the storefront. It’s not your storefront itself, although many Etsy sellers are so serious that they will only talk product on their link back blog. News headlines, happenings, local opinions, and the like are all fair game, but if you stray away from your store front content, just casually draw your audience back in within three days or so.

Give them a few photos, or even pat another Etsy seller on the back for their products. There is an organic movement and drive for products that aren’t mass produced and are homegrown. The journey is hard and competitive, but rewarding; and as always, the web can give you many resources to boost your edge. If you skip a step, like the Facebook blasts or YouTube commercial ..whenever you get time, go back and do it; just trust me, the results are out there for the hard, independent business person to reap.

Skinnygirl Cocktails, the Success of the Low Calorie Drink Concocted From a New York Housewife

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This ready-to-drink assortment of cocktails was started 4 years ago, by Bethenny Frankel. Two years later, the brand was sold to the booze giant Beam for what was reportedly an epic sum of money. In 2012, it was reported that sales climbed 400%. This is truly newsworthy, for anyone in the realm of cocktail marketing, or marketing period. As we researched comments and opinions on the web, the taste of their flagship drink, the skinny girl margarita, was not as sickeningly sweet as some other brands out there.

As we peeked at their social media pages, we noted some trademarks of their logos and some key things that may have boosted their brand so high in today’s over-competitive, shark-filled tank of marketed drink products. Being endorsed by the Bravo network did not hurt; at a time when people were cutting the cable and going strictly to the internet Bravo still had a huge female demographic pull.

Skinnygirl Vodka Logo

First of all, the logo on the Twitter site has a very distinct and voracious red behind the circle that is almost reminiscent of a polka dot dress; or something billowy and easy. It almost conveys a hammock or fresh linen, then inside the circle is the woman with a black dress, red top, and holding out a cocktail in her left hand. One of the most ingenious things done with Skinnygirl marketing is the portrayal of the skinny girl herself. Yes, she is very thin, but the ponytail and the very simplistic portrayal were decidedly not high maintenance; it was almost a “sensible Sally” looking girl, maybe a step away from a librarian, not a runway-walking catty type donna.

In 2011, it is said this company sold 586,000 cases of their liquid, low cal ware. One of their only minor hiccups in their branding journey was when Whole Foods stopped carrying the line because of a preservative that did not meet their standards for pre-inspection. This was noted in a shaky economy, but for many reasons, sales of vodka were up. Skinny Girl has a line of wines as well, a very savvy move for anyone in the lovable liquids line of work. Part of the success of the line is no doubt the creator had already written books about attaining skinniness.

In 2009, she released The Skinny Girl Dish: Easy Recipes for Your Naturally Thin Life. Drinks like White Cranberry Cosmo and Pina Colada added to the appeal and selection of the line as well. The cucumber, Island Coconut, Tangerine, original margarita, and bare naked are vegan-friendly as well, a huge plus in the current climate. Once laughed at, the vegan lifestyle is no longer a laughing matter, with tons of people following the footsteps of a healthier choice in what they pour down the hatch; and always being happy to stay skinny.

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