Marketing Strategies

Best Small Business Growth Strategies for 2022

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small business growth strategy

For a variety of reasons, 2021 was a difficult year for small company owners. 2022 gives a fresh opportunity to build your business, whether it was a successful or unsuccessful year for you, or if you’re just getting started. Eight small company growth methods and recommendations are included below to assist you in achieving your objectives.

Create a Successful Business Plan

You should prepare a business strategy if you do not already have one. Writing a business plan pushes you to consider different areas of your company, including your products and services, target clients (more on that later), competitors, and marketing strategy.

A business plan also aids in the formulation of revenue predictions and the setting of firm objectives. Take the time to consider all of these factors and set objectives for the year. It’s time to dust off your old company plan and refresh it with new objectives and predictions.

Boost your Online Visibility

Having an online presence is critical for future success, regardless of whether your firm is thriving offline. The eCommerce business is increasing at a rate of roughly 23% per year, and some experts predict that by 2040, online sales will account for 95% of all purchases.

2022 is the year to have a website for your company if you don’t already have one. A website may assist your firm gain reputation, expand sales capacity (particularly in the future), develop brand recognition, allow you to engage in email marketing, and much more.

Another channel you can’t overlook is social media. 45 percent of social media users said they used the platform to study companies and items, and 67 percent said they bought something they saw advertised on social media. Even concentrating on one or two social media channels where your clients are engaged might help your company grow significantly.

Quality Employees to Attract and Hire

A solid team is one of the most important components of a successful business. Quality and devoted staff may make a huge difference in the success of your small business.

According to the most recent labor data, the United States still has 10.6 million job opportunities and insufficient applicants to fill them. In reality, for every job opportunity, there are just 0.7 jobless people.

Write precise and informative job descriptions to attract great employees by letting applicants know exactly what will be required of them. Then, to make your firm as appealing as – or more appealing than – your rivals, match incentives from other businesses in your field.

This might include a welcome bonus, a hybrid work model, or other perks.

Develop a Positive Company Culture

Businesses have faced large waves of resignations in what has been dubbed “the Great Resignation,” in addition to facing financial difficulties and implementing Covid-19 safety standards.

Developing a strong business culture is one of the greatest methods to retain outstanding personnel. In 2022, make an effort to bring the whole business together for events – as securely as possible – to establish trusting connections via transparency, to have an open-door policy so workers can voice their concerns, and to be as flexible with scheduling as feasible.

Reduce Your Business’s Risks

While running a company does come with risks, having proper business insurance will protect you from serious liability risks. 75 percent of firms, according to one research, are underinsured.

There are many various forms of company insurance to consider, but general liability, workers’ compensation, and commercial property insurance are the three most important.

– Liability in general. General liability insurance protects you and your company in the event that a client, customer, vendor, or other third party is injured on your premises or while using your products and services.

– Workers’ Compensation Insurance. Workers’ compensation insurance is almost mandatory for all employers. It pays for medical expenses and missed earnings when employees are injured on the job or get ill as a result of their work.

– Commercial real estate. Accidental damage, vandalism, or loss of the physical structure and assets are all covered by commercial property insurance.

Make sure you have the correct sort of business insurance and enough coverage so that you and your company are protected in the event of a disaster.

Make a Marketing Investment

Invest in marketing and spread the word about your company to get ahead in these unpredictable times. In 2022, marketing must be a component of your business growth plan, but it doesn’t have to be expensive.

Utilizing social media ads, google ads, regular print advertisements, and other marketing strategies can all be effective ways to make your business known and attract potential customers.

Directing visitors to your website and establishing an email list may also be quite successful if you have one. Make marketing a priority in your budget, regardless of the path(s) you take.

Concentrate on the Correct Customers

Do you know who you’re trying to reach? Do you understand their wants, needs, and passions? If not, you should make this a high priority because you won’t be as successful if you can’t satisfy your clients’ demands.

Making customer/buyer personas is a fantastic method to get started thinking about your consumers’ problems and how to address them.

Are your products and services satisfying the requirements, wants, and interests of your target customers? Make contact with your current consumers and solicit feedback. They’re the ideal individuals to inform you how you’re doing and even provide you advice on how to better.

Make Customer Service a Top Priority

This may come as no surprise, but customer service must be prioritized in order to expand your business in 2022. If you don’t provide better service than your competition, your clients will move elsewhere.

When customers’ concerns are promptly addressed and their problems are rapidly resolved, they feel appreciated. Always go above and above to assist your clients, and make sure your employees are well-trained to deliver the finest possible service. Also, it is a good idea to get a business phone number.

Don’t forget to request reviews and testimonials, as 88 percent of purchasers trust internet reviews as much as personal recommendations.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Podcast Recap: Business Growth Strategy & Execution with Mal McCallion

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business growth strategies

Growtion Founder & CEO Mal McCallion shares valuable business growth strategies and startup activities he has gained over the years. Over the course of his career, Mal has been involved with the launch of national brands such as Zoopla and Primelocation. He’s also contributed to the development of dozens of small-to-mid-size enterprises (SMEs). To listen to the full SOB The Podcast interview check out the video below. Here, we share 7 key takeaway points directly from the interview.

1) Importance of execution

Mal places a lot of importance on the execution of an idea or a plan. His own organization-growing is a blend of growth and execution; the philosophy behind it is that execution of growth is more important than mere theories. He believes that a theoretical plan that only relies on knowledge but not on actual practice or implementation is destructive for startups. So, he considers an executable plan a very important part of a business or startup strategy.

2) The essential aspects of growth

The three essential aspects of the growth of a startup or business are product, marketing, and sales, the rest of all the business operations are of secondary importance and if these three aspects are executed with perfection the other operations also become quite easy to handle. The product should be made while keeping the target audience in mind which helps in increasing sales and promoting word of mouth marketing among people. For the second step, marketing, social media is very important as it helps to gain a following and promote a sense of brand among potential customers. Lastly, sales are also essential because a common mistake that a lot of entrepreneurs do is that they hope that marketing would be enough for selling their product which, unfortunately, is a wrong notion.


3) The importance of Why

The main question that every entrepreneur or businessperson should ask himself is that why they are doing something. This applied in every single activity of business from meeting to management to marketing to customer relations to investor relations it is important to ask yourself that why are you doing this? This helps in clearing the vision as well as connecting with other people who share the same vision. It also helps in minimizing the distractions that surround a person.

4) Building a relationship with the customer

Building a relationship with the customer on a personal level is very important because that builds the reputation of the company and helps in better satisfying the customer as they feel themselves being considered important in it. A story or narrative around the product is very important; this helps in attracting customers who have the same vision as you and helps in gaining their trust.

5) Common mistakes of entrepreneurs

The most common mistake among entrepreneurs and business people is that they get carried away by the distractions that their environment offers. The immense amount of information that surrounds a common person in this age makes it very difficult to be decisive and this, in turn, can lead to a person pursuing a lot of different goals at the same time, which ultimately is destructive for the person or the organization. This is why the three important aspects of a business product, marketing, and sales have been mentioned which if focused on can help minimize distractions.

6) Steps of sale

Important steps of sales have been mentioned as the identification of the potential customers, engaging with them through social media or any other means, converting them into followers, and then, the most important step, urging them to actually buy their product.

7) Words for aspiring entrepreneurs

Lastly, he mentions that the pandemic has brought many opportunities for aspiring business professionals and entrepreneurs. The importance of working remotely and online has grown significantly which has made its effects on the business world giving rise to these new opportunities. People who want to be successful should recognize them and try to innovate their business accordingly to succeed in this domain.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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Skinnygirl Cocktails, the Success of the Low Calorie Drink Concocted From a New York Housewife

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This ready-to-drink assortment of cocktails was started 4 years ago, by Bethenny Frankel. Two years later, the brand was sold to the booze giant Beam for what was reportedly an epic sum of money. In 2012, it was reported that sales climbed 400%. This is truly newsworthy, for anyone in the realm of cocktail marketing, or marketing period. As we researched comments and opinions on the web, the taste of their flagship drink, the skinny girl margarita, was not as sickeningly sweet as some other brands out there.

As we peeked at their social media pages, we noted some trademarks of their logos and some key things that may have boosted their brand so high in today’s over-competitive, shark-filled tank of marketed drink products. Being endorsed by the Bravo network did not hurt; at a time when people were cutting the cable and going strictly to the internet Bravo still had a huge female demographic pull.

Skinnygirl Vodka Logo

First of all, the logo on the Twitter site has a very distinct and voracious red behind the circle that is almost reminiscent of a polka dot dress; or something billowy and easy. It almost conveys a hammock or fresh linen, then inside the circle is the woman with a black dress, red top, and holding out a cocktail in her left hand. One of the most ingenious things done with Skinnygirl marketing is the portrayal of the skinny girl herself. Yes, she is very thin, but the ponytail and the very simplistic portrayal were decidedly not high maintenance; it was almost a “sensible Sally” looking girl, maybe a step away from a librarian, not a runway-walking catty type donna.

In 2011, it is said this company sold 586,000 cases of their liquid, low cal ware. One of their only minor hiccups in their branding journey was when Whole Foods stopped carrying the line because of a preservative that did not meet their standards for pre-inspection. This was noted in a shaky economy, but for many reasons, sales of vodka were up. Skinny Girl has a line of wines as well, a very savvy move for anyone in the lovable liquids line of work. Part of the success of the line is no doubt the creator had already written books about attaining skinniness.

In 2009, she released The Skinny Girl Dish: Easy Recipes for Your Naturally Thin Life. Drinks like White Cranberry Cosmo and Pina Colada added to the appeal and selection of the line as well. The cucumber, Island Coconut, Tangerine, original margarita, and bare naked are vegan-friendly as well, a huge plus in the current climate. Once laughed at, the vegan lifestyle is no longer a laughing matter, with tons of people following the footsteps of a healthier choice in what they pour down the hatch; and always being happy to stay skinny.

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