Mentorship

Post WrestleMania 37 Wrap Up with Rob Aurelius of ARCG Media

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Last week marked the biggest night in professional wrestling; WWE’s WrestleMania 37. Held at Raymond James Stadium in Tampa, Florida April 10th-11th the two-day event drew wrestling fans and spectators from far and wide. One of the world’s most popular sports and entertainment events, WrestleMania 37 captured the over-the-top personalities, genuine talent, and athleticism of the sport’s most notable names.

Rob Aurelius recounts his experience at this year’s WrestleMania. From connecting with fellow fans, hanging with his good friend & rap artist Mega Ran, attending exclusive WWE parties, and the unbelievably honorable moments of sitting ringside with rapper Wale, this is not Aurelius’s first time attending WrestleMania. As the founder of New York-based ARCG Media, an online social media agency specializing in digital marketing Aurelius usually attends as a member of the media providing coverage and promotion. This was his first time attending the event as a fan. Furthermore, it was the first event he has attended in 14-months due to the coronavirus pandemic.

Although the weather posed a threat to WrestleMania, WWE was able to deliver its fans another unforgettable experience. From opening night’s fireworks & pyrotechnics exhibit to the history-making SmackDown Women’s match featuring Bianca Belair and Sasha Banks and of course, the fanfare. There were also other groundbreaking surprises like a wrestling match featuring music sensation Bad Bunny.

“WrestleMania is the biggest sport event of the year and I have been to 4 of them already,” said Aurelius. “You always become invested into the story-telling leading up to the big event.”

A life-long wrestling fan, attending this year’s WrestleMania continues to solidify Aurelius’ dream of doing what he loves and working within the pro-wrestling industry. Throughout his career, he has worked with several professional athletes including Brooklyn Brawler, John Morrison, Titus O’Neil, Finn Balor, Fred Rosser, Stu Bennett, Ric Flair, and more.

In a recent feature article, Aurelius praised his good friend and mentor WWE Global Ambassador Titus O’Neil for encouraging him to pursue his goals no matter how big. Earlier this month O’Neil was named the recipient of the 2020 Warrior Award and received the prestigious award during WrestleMania week at the WWE Hall of Fame Ceremony. Aurelius had a chance to visit with and congratulate his friend on his new achievement. In addition to visiting with O’Neil, Aurelius was also thrilled to connect with old friends and other wrestling legends including Ric Flair, Rob Van Dam, Shane McMahon, and the family of the late British Bulldog.

“I took a few friends who recently got into the business to the after parties on both nights for a chance for them to network and they were shocked with the fact that I pretty much have a bond with the entire WWE roster,” said Aurelius. “I felt at home, I was reunited with my WWE family after 14 long months.”

Next year, WrestleMania 38 hits the Lone Star State and will be held in Dallas, Aurelius plans to attend. This time, he will have to decide if he is attending as a member of the media, or if he’ll recapture the experience of attending as a fan.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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The Power of Mentorship with ARCG Media’s Rob Aurelius

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When Rob Aurelius started his entrepreneurial journey helping friends and clients build their brands he had no idea that his aspirations to help them establish their online presence would eventually lead to the mentorship of a lifetime.

The founder of New York-based ARCG Media, an online social media agency specializing in digital marketing and promotions, Aurelius launched the company in 2013. Eager to try his hand at deploying social media strategies for entertainers, recording artists, athletes, emerging lifestyle brands, and live events, he sought to work in the industry he’s loved since childhood; Pro-wrestling. It was during this time that Aurelius started directing his attention towards the WWE to offer his promotional services to the wrestlers on its roster. This allowed him to work with several talented professional athletes including Brooklyn Brawler, John Morrison, Titus O’Neil, Finn Balor, Fred Rosser, Stu Bennett, Ric Flair, and more.

Three years later during a weekday afternoon in Brooklyn, Aurelius would meet WWE Superstar Thaddeus Bullard aka Titus O’Neil. This meeting opened doors for Aurelius. He absorbed all he could from the renowned pro wrestler, philanthropist, and author who has been one of his primary sources of inspiration and encouragement over the years. Yesterday, O’Neil was recognized for his philanthropic work throughout the Tampa Bay area and Aurelius is taking the time to express his gratitude and appreciation for his dear mentor and friend.

Titus O’Neil said, “We constantly brag that America is the greatest country in the world and it’s not, so if you want to be the greatest country in the world, let’s start by being the greatest people in the world.” “When I heard him say that, it immediately made me want to make certain changes in my life,” said Aurelius.

As a passionate, pro-wrestling enthusiast, Aurelius’s expertise in the pro-wrestling world allowed him access to some of the organization’s most notable events including WrestleMania. Making a name for himself hasn’t been smooth sailing for Aurelius. Despite the challenges, he has continued to appreciate the smallest of victories and turns to O’Neil when needed.

Titus O’Neil will receive the WWE’s annual Warrior Award, which is presented during WrestleMania week. A recent article in Tampa Bay Times shared, “O’Neil will receive the award during a pre-recorded broadcast of the WWE Hall of Fame Ceremony that will air tonight at 8 p.m. on PeacockTV.” O’Neil is also co-hosting this year’s 2-day WrestleMania event in his hometown of Tampa at Raymond James Stadium on April 10th – April 11th. This is the first Live WWE event that is allowing fans in attendance since the COVID-19 pandemic.

Aurelius is excited to see his mentor breaking boundaries and soaring to such impeccable heights within his industry, and in his community. As he continues to make a name for himself Aurelius is grateful to have the guidance of a true, world-class hero by his side. When asked how O’Neil’s mentorship has influenced and helped shape his career Aurelius said, “One thing I have learned for sure in this journey is that nothing great is ever achieved without passion.”

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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How to Choose the Right Mentor for your Business

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Choosing the Right Mentor

As you work to select a mentor, it’s important to ask yourself some important questions. Taking the time to do so will help you to understand what you really need so that you can make this decision appropriately. As you start evaluating individuals as possible mentors, consider the following:

4 Questions to Consider for Mentorship

Do You Look Up to Them?

As you attempt to select a professional mentor, one of the biggest questions to ask yourself is if you look up to them. If you find that you have a great deal of respect for an individual and the work that they’ve done in your industry, they may make a great mentor. However, if you don’t respect them or look up to them very much, and they’ve simply been working in the industry longer than you have, the situation may not be a good fit. Take the time to learn a little bit about the person that you’d possibly be working under and do some self-reflection to see how you feel about them.

Can You Work Well with Them?

Take the time to ask yourself if you can work well with the individual, as well. It doesn’t make sense to choose a mentor if you like what they’ve accomplished in the business world but struggle to get along with them. If you find your teeth gritting and your blood pressure rising each time the person speaks with you, they’re likely not going to make the best choice for a mentor, regardless of what they’ve accomplished in the industry. Unfortunately, some people just aren’t compatible to work together, and you can’t force it.

Can They Assist You with Your Goals?

Can the individual that you’re considering as a mentor help you as you work toward your goals? Do they have skills that they can teach you or information that they can pass on to you that will help you learn so that you can advance your career in a direction that you’re interested in taking it in? These factors are important to consider as you work towards selecting a mentor that you can work with.

Are They Well Connected in the Community?

It’s important to select a mentor that is well connected in the community so that you’ll have a person that may be able to assist you with networking, finding connections as you grow your career, and resume-building opportunities. These qualities will help ensure that the individual can be a strong mentor figure and assist you, instead of you attempting to build all of these connections on your own and struggling to do so.

As you attempt to select a mentor, take the time to consider these questions. Doing so will help prepare you for the process so that you’re well prepared to choose an individual that you can work well with and that will match up with your needs. A mentor is an important part of your employment journey, and choosing one correctly can help you quite a bit as you go on your way, so making the correct choice becomes very important as you forge your career path.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

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