Business Growth

Innovative Approaches to Recruiting and Selection


Do you want to enhance your recruiting and selection processes? Make sure you discover candidates that will not only fit in well with the corporate culture but will also become as enthusiastic about working for your firm as you are.

It’s critical to write job descriptions and outline what the position requires so that you can ensure that you’re attracting qualified candidates throughout the selection process and, of course, the selection interview.
You’ll be on the road to seeing your business grow if you make sure you’ve covered the following recruiting and selection processes, especially if you nail the onboarding process as well.

Say goodbye to employing the incorrect people, and rest assured that you won’t make the same mistakes again! The only tough decision you’ll have to make during the hiring process is to choose between so many qualified candidates! Our recruiting and selection methods will appeal to hiring managers, therefore bookmark this page so you can return to it if necessary. With these recruitment efforts, say welcome to discovering the greatest applicants!

You’ll learn about the following topics in this recruiting process guide:

• How to write the perfect job description
• Where to look for the best talent
• How to make your background check technique more efficient
• Begin hiring for attitude and skill development
• Bias-reduction and efficiency-increasing tools
• How to gather and analyze candidate feedback
• Recognizing the significance of the onboarding process

Improvements to the Recruitment and Selection Processes

1. How to Write a Fantastic Job Description

If you don’t have enough competent individuals applying for employment at your organization, the problem might be hiding in plain sight. Poor job ads, according to researchers from the United States and Canada, are the leading reason of low application rates.

But how can you know whether a job ad is good?

Researchers believe that job ads should be more than just a list of requirements. They must also be motivating. An excellent job description should, above all, address the question, “why is this firm a suitable career and life option for me?”

You might want to include the following ideas in your job description template:

Describe the firm in a few words. – this might be the tagline or pitch for the firm.

Mention the location of the employment. – so, you don’t waste anyone’s time, let the prospect know right away if you’re open to a remote position or where the office is located.

Mention the company’s top three achievements. – remember, you must sell this position in order to attract the best candidates

Discuss the character’s role. – who will the candidate report to, and a brief description of who they’ll be working with and what the job entails?

The things that aren’t negotiable and the things that are great to have. –  it would obviously assist if you had some flexibility in the recruitment process. List any abilities that will be a plus but aren’t technically required for the function to be scored.

Discuss the role’s responsibilities in greater depth, as well as what a typical day may include.

To attract candidates, emphasize the benefits of the position. – before they ever talk to you in person, you want to make sure they know they will be respected.

Include a statement from the potential candidate’s boss introducing himself and what he or she enjoys doing in their leisure time. It’s crucial to know that the new employee and the management will get along.

Discuss the company’s culture. – is the firm committed to promoting diversity? What are the personalities of the existing employees?

Finally, mention who the company’s directors are. What is their professional history, and where have they previously worked? If you’re a startup, this will assist you to figure out who should be in charge.

2. Unique Job Boards Can Help You Find Talent

Think beyond the box and come up with creative ways to advertise job openings. You might choose to avoid the main job boards and employment sites in the United States and instead look for applicants on smaller sites.

If prominent job sites haven’t been able to assist you uncover acceptable applicants, go deeper into the talent pool. LinkedIn, along with Facebook job ads, is one of the finest places to find job searchers that match your requirements. Most sectors will have job boards set up; it’s just a question of spending a few minutes online looking for them, which all hiring managers should do.

Great chances may be found at networking events, and employee referral schemes are an even better offline approach to talent recruiting.

Your employees are well-versed in your company’s objectives, culture, team dynamics, and day-to-day operations. Existing workers are more qualified to recruit talent than anyone else, so make sure they understand the recruiting process and can locate the best internal applicants for the job.

And, because they are supposed to vouch for their prospects, they will be hesitant to recommend someone for the position.

3. Make Your Background Checking Process More Efficient

Why undertake a background check on all candidates when screening is costly and time-consuming? Many businesses streamline this procedure by making a preliminary selection and then just reviewing the final applicants.

This stresses what’s genuinely essential, as well as the hard and soft talents of candidates. In addition, reversing the order allows you to make a speedier final selection.

On a similar issue, certain positions may not need the completion of specified screening examinations. For example, a candidate’s driving record will not assist you to determine whether or not they are a good software engineer.

Consider adapting your background checks to the demands of each role to make them more efficient.

4. Begin by hiring for attitude and then providing training for skills.

This increasingly trendy method to hiring helps establish dynamic teams by valuing work ethics, flexibility, and cooperation over experience and technical abilities.

In the long run, candidates who pass the attitude test become better workers. They have the mentality to learn, gain new talents, and contribute to the growth of your firm.

Furthermore, in today’s world, critical skills change quickly—the tools your employees will use in three years will be different from those they use now.

5. To eliminate bias and increase efficiency, use tools.

Developers and HR professionals are expected to release a new generation of AI-based hiring solutions aimed at automating screening, improving selection, and removing bias from the recruitment process.

These tools will establish a recruitment marketing practice, allowing you to leverage marketing tactics such as a multi-channel approach, targeted adverts, and deep analytics to find, attract, and engage better-qualified prospects, making the hiring process much smoother.

6. Candidate feedback should be collected and analyzed.

Another technique that helps recruiters save time and money is candidate rediscovery. It’s also one of at least two reasons why candidates you didn’t fire should never be forgotten.

The second reason is that I want to get better.

An applicant who has just been offered a position at your organization is unlikely to rate your hiring process on the record. On the other side, the prospects you’ve turned down are likely to have a lot to say about your employer brand.


It’s possible that you’ll discover that the recruiting procedure is more crucial than you thought. You must devote time to finding appropriate individuals while the organization is operating at 100 miles per hour. You’ll notice results if you make recruitment a top focus.

If you nail the job description, publish it on appropriate employment pages, and make sure the interview process is simple with the right questions, you’ll be ready to find the ideal new employee. If you’re recruiting a developer, for example, be sure you ask react interview questions.

Don’t forget to ask applicants about their experiences throughout the process so you can learn from them and, most importantly, get the onboarding process right. How many people do you know who quit their work because they weren’t adequately taught or didn’t understand their role? Here’s to building your company with a group of people that are just as enthusiastic as you are!

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Podcast Recap: Business Growth Strategy & Execution with Mal McCallion


Growtion Founder & CEO Mal McCallion shares valuable business growth strategies and startup activities he has gained over the years. Over the course of his career, Mal has been involved with the launch of national brands such as Zoopla and Primelocation. He’s also contributed to the development of dozens of small-to-mid-size enterprises (SMEs). To listen to the full SOB The Podcast interview check out the video below. Here, we share 7 key takeaway points directly from the interview.

1) Importance of execution

Mal places a lot of importance on the execution of an idea or a plan. His own organization-growing is a blend of growth and execution; the philosophy behind it is that execution of growth is more important than mere theories. He believes that a theoretical plan that only relies on knowledge but not on actual practice or implementation is destructive for startups. So, he considers an executable plan a very important part of a business or startup strategy.

2) The essential aspects of growth

The three essential aspects of the growth of a startup or business are product, marketing, and sales, the rest of all the business operations are of secondary importance and if these three aspects are executed with perfection the other operations also become quite easy to handle. The product should be made while keeping the target audience in mind which helps in increasing sales and promoting word of mouth marketing among people. For the second step, marketing, social media is very important as it helps to gain a following and promote a sense of brand among potential customers. Lastly, sales are also essential because a common mistake that a lot of entrepreneurs do is that they hope that marketing would be enough for selling their product which, unfortunately, is a wrong notion.

3) The importance of Why

The main question that every entrepreneur or businessperson should ask himself is that why they are doing something. This applied in every single activity of business from meeting to management to marketing to customer relations to investor relations it is important to ask yourself that why are you doing this? This helps in clearing the vision as well as connecting with other people who share the same vision. It also helps in minimizing the distractions that surround a person.

4) Building a relationship with the customer

Building a relationship with the customer on a personal level is very important because that builds the reputation of the company and helps in better satisfying the customer as they feel themselves being considered important in it. A story or narrative around the product is very important; this helps in attracting customers who have the same vision as you and helps in gaining their trust.

5) Common mistakes of entrepreneurs

The most common mistake among entrepreneurs and business people is that they get carried away by the distractions that their environment offers. The immense amount of information that surrounds a common person in this age makes it very difficult to be decisive and this, in turn, can lead to a person pursuing a lot of different goals at the same time, which ultimately is destructive for the person or the organization. This is why the three important aspects of a business product, marketing, and sales have been mentioned which if focused on can help minimize distractions.

6) Steps of sale

Important steps of sales have been mentioned as the identification of the potential customers, engaging with them through social media or any other means, converting them into followers, and then, the most important step, urging them to actually buy their product.

7) Words for aspiring entrepreneurs

Lastly, he mentions that the pandemic has brought many opportunities for aspiring business professionals and entrepreneurs. The importance of working remotely and online has grown significantly which has made its effects on the business world giving rise to these new opportunities. People who want to be successful should recognize them and try to innovate their business accordingly to succeed in this domain.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!