Branding is an important part of business marketing…but what are you supposed to do when you’re just starting out and don’t have the capital to put behind a killer branding campaign?
The good news is that you don’t have to be a business bigwig to create branding that really sings. The Internet has especially made branding easier than ever, and marketing yourself online is now cheap and easy thanks to these tools.
I can offer a million budget branding tips, but let’s start out with these four important pieces of advice:
One thing I always say about branding is that the time you invest will always be more important than the money you spend. A consistent brand is one that works hard to create and maintain their image and personality. Sending out newsletters to an email list may not seem like the best way to brand in the short term, but the long term effects are certainly worth it.
You already have someone on the hook with your company. Even if they ignore a lot of your newsletters, it’s sometimes enough to regularly show up in a consumer’s inbox. This keeps you familiar to them, and those who do click regularly will get a taste of your consistent branding every time.
- Customer Insights
Sometimes the best branding opportunities don’t even come from you directly. Customers you have that are happy with your services will gladly say so, and this is something you can leverage.
Whether through user generated content or testimonials, customers showcase how they feel about your brand in a positive way. This kind of human feedback creates credibility among other potential customers online. A credible brand is a brand that succeeds because they’ve proven their value to not just the customers they already have, but to the world at large.
- Social Media
This should go without saying, but social media will always be your easiest and most inexpensive format for branding. Many associate market with social media more than they do branding, but brand identity and social media go hand in hand.
We can define marketing as purposefully trying to attract customers, while branding is something that is more subtle and subconscious. A brand is an identity, not an action – more aptly, it is the intention behind that action and what that action means. Things like personality and values can be communicated through interacting and posting on social media with a brand’s voice as the vehicle.
- Work with Amateur Freelancers
Freelance graphic designers just starting out are looking to fill up their resumes with work in order to get bigger clients and show their areas of expertise. If you’re looking for a logo or something related to web design, amateur freelancers are out there, ready and willing to give you decent work at an incredible price.
You don’t have to spend big to get a nice, simple logo produced. It’s also possible to refurbish your branding later on down the line when you have more capital to invest.