Startup & Small Business - Page 2

Check out our latest entrepreneurial-driven content geared toward helping startups and small businesses grow their brands.

5 Reasons Some Entrepreneurs Struggle with Staying Focused

Being an entrepreneur is an exciting and challenging journey, but it’s not without its difficulties. I’ve learned many lessons along my own entrepreneurial journey and will continue to learn more. One common struggle many entrepreneurs, including myself, have faced is maintaining focus. Let’s look at five key reasons entrepreneurs often need help to stay focused. From having too many ideas to trying to do everything themselves, understanding these hurdles can help them develop strategies to overcome them and improve their productivity.

Too Many Ideas 

One of the most prominent challenges entrepreneurs face is having too many ideas. While creativity and innovation are crucial for success, an overload of ideas can hinder focus. Entrepreneurs often have a mind buzzing with possibilities, making committing to a specific path difficult. The constant influx of ideas can create a lack of clarity, leading to scattered efforts and limited progress.

To combat this, they should prioritize their ideas by evaluating their feasibility, potential impact, and alignment with long-term goals. By narrowing their focus to critical ideas, they can allocate their time and resources more effectively, ensuring progress on tangible goals. They should also consider creating an idea bank or a vision board to capture and organize their ideas, giving them a sense of control and a structured approach to pursuing their most promising concepts.

Undetermined Objectives & Goals 

Another reason entrepreneurs need help with focus is understanding and knowing the specific objectives and goals they want to achieve in their business. Without a clear direction, they can chase multiple avenues simultaneously, resulting in a lack of progress and wasted resources.

To address this issue, entrepreneurs should take the time to define their objectives and set achievable goals. Understanding your goals involves breaking down long-term goals into smaller, actionable tasks. By setting milestones and deadlines, they can create a sense of urgency and structure that fosters focus and accountability. Regularly reviewing and reassessing these goals will help them stay on track and adjust their focus when needed. Tools such as goal-tracking apps or project management software can aid in organizing and monitoring progress toward objectives.

Imposter Syndrome Overcoming Imposter Syndrome Imposter syndrome, characterized by self-doubt and the fear of being exposed to fraud, can significantly impact an entrepreneur’s ability to stay focused. When entrepreneurs question their capabilities and feel undeserving of their success, it can lead to a constant struggle for validation and perfectionism.”

To overcome imposter syndrome, entrepreneurs should acknowledge their achievements and remind themselves of their expertise and skills. Celebrating small wins and documenting positive feedback can help counter self-doubt. Seeking support from mentors or joining entrepreneurial communities can provide reassurance and perspective. It’s crucial to recognize that everyone experiences self-doubt at some point, and success comes from taking action and learning from mistakes rather than striving for perfection. Engaging in regular self-reflection and practicing self-compassion can also help entrepreneurs overcome imposter syndrome and maintain focus.

Past Business Failures 

Entrepreneurs who have experienced past business failures may need help to maintain focus. The fear of repeating past mistakes or facing another setback can be paralyzing. The weight of past failures can distract entrepreneurs from focusing on their current ventures, limiting their progress.

To overcome this hurdle, entrepreneurs should view failure as a learning opportunity rather than a personal reflection of their abilities. It’s essential to analyze past failures objectively, identify the lessons learned, and apply them to the current endeavor. Seeking guidance from mentors or business coaches who have overcome similar challenges can provide valuable insights and support. Additionally, implementing risk management strategies, such as conducting thorough market research and creating contingency plans, can help them feel more confident and focused on their current business venture.

Trying to Do Everything Themselves 

Entrepreneurs often need help delegating tasks, leading to an overwhelming workload and a lack of focus. Many entrepreneurs have a hands-on approach and find it challenging to trust others with critical aspects of their business.

To address this issue, they should embrace the concept of delegation. Identifying tasks that can be outsourced or handled by a competent team allows entrepreneurs to focus on their core strengths and strategic decision-making. Delegation not only lightens the workload but also frees up time for critical activities, such as planning, networking, and exploring new opportunities.

Entrepreneurs can start by assessing their strengths and weaknesses and identifying areas where they can benefit from external support. Building a reliable team or hiring freelancers and contractors with specialized skills can ensure that essential tasks are handled efficiently. Implementing clear communication channels and setting expectations with the team can foster trust and enable entrepreneurs to let go of control gradually. By leveraging the expertise of others, they can enhance their focus, productivity, and overall business performance.

Brief Recap

Staying focused is vital for entrepreneurs who apply themselves throughout their entrepreneurial journey. By understanding the reasons behind the struggles with focus, such as having too many ideas, undetermined objectives, imposter syndrome, past business failures, and the urge to do everything themselves, they can develop strategies to overcome these obstacles. Entrepreneurs can enhance their productivity and achieve long-term success in their ventures with a clear vision, defined goals, effective delegation, and a resilient mindset.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!


The Art of Problem-Solving: Using Creative Insight to Drive Business Success

In small business, success is often determined by an entrepreneur’s ability to solve problems effectively. The challenges small businesses face can be overwhelming, but with the right approach, they can also present opportunities for growth and innovation. In this article, we’re delving into the art of problem-solving and exploring how creative insight can be a powerful tool in driving small business success. By combining analytical thinking with innovative ideas, entrepreneurs can tackle obstacles head-on and pave the way for long-term prosperity.

Understanding the Power Art of Problem-Solving

Creative insight is thinking beyond conventional boundaries, allowing us to see new perspectives and discover unique solutions. In the context of small business, creative insight is an invaluable asset. It enables entrepreneurs to identify opportunities, differentiate themselves from competitors, and adapt to a constantly evolving marketplace. Small business owners can unlock their full potential and maximize their chances of success by cultivating a mindset that embraces the art of problem-solving.

Embracing a Growth Mindset

To harness the power of creative insight, entrepreneurs must cultivate a growth mindset. This mindset focuses on continuous learning, resilience, and adaptability. By recognizing that challenges are growth opportunities, small business owners can approach problem-solving with enthusiasm and curiosity. Embracing a growth mindset allows entrepreneurs to navigate uncertainties, overcome obstacles, and drive innovation within their organizations.

Encouraging a Culture of Creativity

Creating an environment that fosters creativity is crucial for small business success. By encouraging employees to think outside the box, share ideas, and experiment with new approaches, entrepreneurs can tap into a wealth of creative insights within their teams. Establishing open lines of communication, celebrating diverse perspectives, and providing opportunities for collaboration can all contribute to a culture of creativity. When every organization member feels empowered to contribute, problem-solving becomes a collective effort that drives business success.

Leveraging Data and Analytics

Creative insight should not overshadow the importance of data and analytics in problem-solving. Small businesses can leverage data to deeply understand their target audience, market trends, and competitors. By combining this analytical information with creative thinking, entrepreneurs can make informed decisions and devise innovative strategies. Data-driven insights can also help small businesses measure their progress, optimize their operations, and identify new areas for growth.

Building Strategic Partnerships

Collaborating with like-minded individuals and organizations can be a catalyst for art of problem-solving. Strategic partnerships provide access to new perspectives, resources, and expertise, enabling small businesses to tackle complex challenges more effectively. By forging alliances with complementary businesses or industry experts, entrepreneurs can tap into a broader pool of creative insight, expand their networks, and open doors to new opportunities.

Continuous Learning and Adaptation

Small businesses thrive in an evolving business landscape by embracing continuous learning and adaptability. By staying abreast of industry trends, actively participating in conferences, seeking guidance from mentors, and investing in professional development, entrepreneurs can proactively stay ahead of the curve and nurture their art of problem-solving abilities. Adapting to new technologies, market shifts, and customer demands is essential for long-term success in a competitive business environment.

Brief Recap

The art of problem-solving is a vital skill for small business success. Entrepreneurs can transform challenges into opportunities by leveraging creative insight, embracing a growth mindset, fostering a culture of creativity, combining data with analytics, building strategic partnerships, and committing to continuous learning. Art of problem-solving enables small businesses to innovate, differentiate themselves from competitors, and build resilient organizations that thrive in a dynamic marketplace. By mastering the art of problem-solving, small business owners can navigate the path to success with confidence, creativity, and strategic insight.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

How Savvy Entrepreneurs Embrace Setbacks as Catalysts for Success

Every successful entrepreneur faces setbacks and failures at some point in their journey. However, what sets them apart is their ability to view these challenges as opportunities for growth and innovation. Savvy entrepreneurs understand that setbacks are not roadblocks but stepping stones toward success. Today, we’ll explore the mindset and strategies adopted by these individuals to turn setbacks into catalysts for achieving greater heights in their entrepreneurial endeavors. 

By learning from their experiences, you too can develop resilience, adaptability, and the ability to seize opportunities that arise from setbacks.

1. Embracing a Growth Mindset

One of the fundamental traits of savvy entrepreneurs is their embrace of a growth mindset. Instead of seeing setbacks as personal failures, they view them as valuable learning experiences. They understand that mistakes are an integral part of the entrepreneurial journey and provide an opportunity for self-improvement. By embracing a growth mindset, entrepreneurs can shift their focus from dwelling on setbacks to seeking solutions and new possibilities.

2. Learning from Failure 

Successful entrepreneurs recognize that failure is not the end but a stepping stone toward success. They analyze their failures to identify what went wrong and why. This introspection allows them to extract valuable lessons and insights that can guide future decisions. They understand that failure provides a unique perspective that success cannot offer, and they use it as a platform for innovation and improvement. By learning from failure, entrepreneurs can refine their strategies, products, or services, leading to increased resilience and adaptability.

3. Cultivating Resilience 

Resilience is a key characteristic of savvy entrepreneurs. Instead of allowing setbacks to demoralize them, they view them as opportunities to test their perseverance and bounce back stronger. They understand that setbacks are temporary and part of the entrepreneurial journey. By cultivating resilience, entrepreneurs are better equipped to handle adversity and maintain focus on their long-term goals. They surround themselves with a support network, seek guidance from mentors, and stay motivated, even during challenging times.

4. Adapting to Changing Circumstances 

Successful entrepreneurs understand that adaptability is crucial in an ever-evolving business landscape. Setbacks often arise due to external factors beyond their control. However, instead of resisting change, savvy entrepreneurs embrace it. They stay attuned to market trends, consumer demands, and emerging technologies. When faced with setbacks, they adapt their strategies, pivot their business models, and explore new opportunities that align with the changing circumstances. This flexibility allows them to navigate through setbacks and emerge stronger.

5. Seizing Opportunities in Setbacks 

While setbacks may seem negative at first, savvy entrepreneurs have a unique ability to identify hidden opportunities within these challenges. They view setbacks as windows of opportunity to innovate, disrupt, or gain a competitive edge. By reframing setbacks as potential breakthrough moments, entrepreneurs can explore new avenues, rethink their business approach, or discover untapped markets. Through creativity and a forward-thinking mindset, they transform setbacks into catalysts for growth and success.

Wrap up

Savvy entrepreneurs understand that setbacks are not roadblocks but opportunities for growth and success. By embracing a growth mindset, learning from failure, cultivating resilience, adapting to changing circumstances, and seizing opportunities, they navigate through setbacks with determination and optimism. The ability to turn setbacks into catalysts for success sets these entrepreneurs apart from the rest. By adopting their strategies and mindset, you too can transform setbacks into stepping stones toward achieving your entrepreneurial goals. Embrace setbacks, learn from them, and let them propel you toward greater heights in your entrepreneurial journey.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Picture Your Success: Crafting a Visual Strategy to Propel Your Entrepreneurial Journey

In the world of entrepreneurship, success often begins with a vision. Entrepreneurs who envision their desired outcomes and chart a path to achieve them have a significant advantage. One effective method to materialize these aspirations is by crafting a visual strategy. By harnessing the power of visualization, entrepreneurs can bring their dreams to life, enhance their focus, and increase their chances of success.

The information we’re sharing today covers visualizing entrepreneurial success and provides practical strategies to help you create a visual roadmap. Whether you’re an experienced entrepreneur with years of industry knowledge or embarking on your entrepreneurial journey for the first time, this short all-inclusive guide offers valuable tools and strategies to transform your business aspirations from mere imagination into tangible reality.

I. Understanding the Power of Visualization

1.1 The Science Behind Visualization

  • Explaining the psychological and neurological basis of visualization.
  • How visualization influences motivation, focus, and goal attainment.
  • Examining scientific studies that support the effectiveness of visualization.

1.2 Benefits of Visualization for Entrepreneurs

  • Enhanced clarity and focus on business goals.
  • Increased confidence and self-belief.
  • Improved decision-making and problem-solving skills.
  • Enhanced creativity and innovation.
  • Motivation and resilience during challenging times.
  • Examples of successful entrepreneurs who have utilized visualization.

II. Crafting Your Vision

2.1 Defining Your Entrepreneurial Vision

  • Identifying your long-term goals and aspirations.
  • Clarifying your values and purpose.
  • Setting realistic and measurable objectives.

2.2 Visualizing success

  • Creating a vivid mental image of your desired outcomes.
  • Incorporating sensory details into your visualization.
  • Techniques to strengthen the clarity and intensity of your visualizations.
  • Exercises and practices to enhance visualization skills.

2.3 Vision Board Creation

  • Understanding the concept and benefits of a vision board.
  • Collecting images, words, and symbols that represent your goals.
  • Organizing and arranging your vision board.
  • Displaying your vision board in a prominent location.
  • Ways to revisit and update your vision board as your goals evolve.

III. Designing Your Visual Strategy

Picture Your Success: Crafting a Visual Strategy to Propel Your Entrepreneurial Journey

3.1 Breaking Down Your Vision into Milestones

  • Identifying key milestones that align with your long-term vision.
  • Setting specific, measurable, attainable, relevant, and time-bound (SMART) goals.
  • Strategies for prioritizing and sequencing milestones.

3.2 Visualizing Milestones and Action Steps

  • Creating visual representations of each milestone and associated action steps.
  • Utilizing flowcharts, mind maps, or other visual tools to illustrate the journey.
  • Methods for integrating deadlines and progress indicators into your visual strategy.

3.3 Incorporating Accountability and Progress Tracking

  • Establishing an accountability system to keep yourself on track.
  • Tracking your progress visually, celebrating achievements, and adjusting your strategy when needed.
  • Collaborating with mentors, coaches, or an accountability partner for added support.
  • Tools and technologies to assist with progress tracking and project management.

IV. Nurturing Your Visual Strategy

4.1 Reinforcing Your Visualizations with Affirmations and Mantras

  • Incorporating positive affirmations and empowering mantras into your daily routine.
  • Aligning your thoughts and beliefs with your visualized success.
  • Techniques to overcome self-limiting beliefs and negative thought patterns.

4.2 Visualization Techniques for Overcoming Challenges

  • Visualizing solutions to potential obstacles and setbacks.
  • Practicing mental rehearsals to prepare for difficult situations.
  • Strategies to maintain focus and motivation during challenging times.
  • Tips for adapting and adjusting your visual strategy as circumstances change.

4.3 Engaging in Regular Visualization Exercises

  • Guided meditation and visualization sessions.
  • Visualization journals and reflection exercises.
  • Creative visualization techniques tailored to different aspects of entrepreneurship (e.g., sales, networking, team building).


Crafting a visual strategy is a powerful tool for entrepreneurs to manifest their dreams and achieve success. By harnessing the science of visualization, entrepreneurs can align their actions with their aspirations, enhance focus, and cultivate a resilient mindset. Remember to regularly revisit and update your visual strategy as your business evolves. With a well-crafted visual roadmap, you’ll be well-equipped to navigate the challenges and propel your entrepreneurial journey toward success. Embrace the power of visualization and picture your success today.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Building Lasting Influence in the Digital Landscape

Nowadays, social media dominates the conversation around influence-building in the digital landscape: exploring alternative strategies that can help you establish lasting influence is essential. While social media platforms have their merits, relying solely on them might limit your reach and longevity. 

This article aims to uncover effective SEO-driven techniques that will empower you to build lasting influence in today’s ever-changing digital landscape. By leveraging these strategies, you can position yourself as an authority, expand your online presence, and create a strong and sustainable influence that transcends the fleeting nature of social media trends.

1. Understand Your Target Audience 

Building lasting influence begins with a deep understanding of your target audience. Invest time researching and identifying their needs, interests, and pain points. Establish yourself as a reliable source by creating relevant content that addresses their challenges. Utilize keyword research tools to identify the most pertinent and high-impact keywords in your niche. This research will enable you to optimize your content effectively and attract organic traffic from search engines.

2. Create High-Quality, Shareable Content

Content remains king in the digital landscape, and creating high-quality, shareable content is vital for building lasting influence. Craft articles, blog posts, videos, and other forms of content that provide unique insights, actionable tips, and engaging storytelling. Ensure your content is well-researched, authoritative, and addresses the needs of your audience. Incorporate visual elements like infographics or videos to enhance user experience and encourage social sharing.

3. Optimize Your Website for Search Engines 

To establish lasting influence, optimizing your website for search engines is crucial. Implement on-page SEO techniques like optimizing meta tags, headers, and URLs with relevant keywords. Improve website navigation, page load speed, and mobile responsiveness to create a seamless user experience. Additionally, consider building a solid internal linking structure to enhance discoverability and keep visitors engaged on your site for longer durations.

4. Leverage Influencer Collaborations – Digital Landscape

Collaborating with influencers can significantly amplify your reach and credibility. Discover influencers within your industry who share your values and can genuinely connect with your target audience. Engage with them through guest blogging, podcast interviews, or joint content creation. This collaboration can introduce you to new audiences, boost your brand awareness, and solidify your influence in the digital landscape of 2023.

5. Foster Meaningful Relationships 

Building lasting influence requires nurturing meaningful relationships with your audience and industry peers. Create meaningful engagement with your audience by actively responding to comments, addressing their questions, and fostering a sense of community. Actively participate in relevant online forums, groups, and discussions to establish yourself as an authority figure. Additionally, network with like-minded professionals through industry events, conferences, and online communities. These relationships can open doors for collaborative opportunities and further expand your influence.


By practicing the strategies outlined above, you can easily position yourself as a trusted authority, attract organic traffic, and cultivate a lasting influence that surpasses the fleeting trends of social media. Remember to prioritize understanding your target audience, creating high-quality shareable content, optimizing your website for search engines, collaborating with influencers, and fostering meaningful relationships. Embrace the power of SEO-driven techniques to navigate the digital landscape of 2023 and beyond and build a lasting influence that withstands the test of time.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Breaking the Fear Barrier: Tips for Starting Your Entrepreneurial Journey

Starting your own business can seem daunting if you’re new to entrepreneurship and entrepreneurial journey. It’s common to feel overwhelmed by the fear of the unknown and the idea that failure is inevitable. However, it’s important to remember that every successful entrepreneur has been in your shoes. By adopting the appropriate mindset and employing effective strategies, you can confidently overcome the fear hurdle and embark on your entrepreneurial journey.

Let’s explore some tips and strategies for overcoming the fear of starting your own business and setting yourself up for success.

1. Identify Your Fear – Entrepreneurial Journey

As an entrepreneur, it’s important to identify your fears because they can hold you back from taking risks and reaching your full potential. By acknowledging your fears, you can confront them and find ways to overcome them. Fear of failure, for example, is a common fear among the entrepreneurial journey.

By changing your mindset towards failure and perceiving it as a chance to gain knowledge and improve, you can conquer this apprehension and take well-thought-out risks to drive your business toward progress. By identifying and confronting your fears, you address the challenges of the entrepreneurial journey and achieve success.

2. Educate Yourself

Acquiring knowledge is empowering; the more you learn about the entrepreneurial journey, the less daunting it will appear. Attend seminars and workshops, read books and blogs, and listen to podcasts that focus on the entrepreneurial journey. This will help you gain knowledge and build a network of like-minded individuals who can offer support and guidance.

3. Start Small

Starting small can help alleviate some of the fear of starting a business. Instead of jumping in headfirst, consider creating a side hustle or launching a small project that aligns with your long-term goals allowing you to test the waters, gain experience, and build confidence without taking on too much risk.

4. Develop a Plan

To begin, establish specific objectives and devise a plan to accomplish them. Create a business plan, a marketing strategy, financial projections, and a timeline for launching your business. A well-defined plan can keep you on track and motivated during difficult times.

5. Surround Yourself with Support

Embarking on an entrepreneurial journey can be isolating, and having a reliable support system can be invaluable. Enlist the backing of encouraging family and friends you trust with your vision. Additionally, consider joining entrepreneurial communities and networks where you can engage with other ambitious individuals who can provide guidance, constructive criticism, and encouragement.

6. Embrace Failure

When it comes to entrepreneurship, fear of failure can be a significant barrier to success. Nevertheless, it’s crucial to remember that failure doesn’t signify defeat. Failure can be a valuable lesson that helps you mature and enhance your skills. Acknowledge failure as a natural aspect of the journey and utilize it as a chance to learn and pivot.

7. Take Action

Taking daily action steps can alleviate any feelings of doubt and reluctance. Don’t let fear paralyze you or hold you back. Instead, take small steps each day toward your goal. Focus on essential tasks such as conducting market research, networking, refining your business plan, or launching a pilot project. Taking action, however modest, can help develop momentum and confidence.

8. Practice Self-Care

As an entrepreneur, getting caught up in the hustle and grind of building a business is easy, but it’s important to prioritize self-care along the way. Taking care of your physical and mental health can help you maintain a clear and focused mind, boost your productivity, and reduce stress and burnout. Taking care of yourself is crucial to your personal and professional success. So, set aside time for self-care, and remember to celebrate your wins!

In Summary

In conclusion, starting a business can be scary, but it doesn’t have to be. By identifying your fears, educating yourself, creating small, developing a plan, surrounding yourself with support, embracing failure, taking action, and practicing self-care, you can break through the fear barrier and confidently start your entrepreneurial journey. Remember that every successful entrepreneur has faced fear and uncertainty but overcame it by taking action and believing in themselves. You have the opportunity to create something from scratch, be your boss, and make a positive impact on the world.


Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

Thinking Outside the Box: Using Imagination to Grow Your Small Business

If you’re a small business owner, you’ll likely know that building a successful enterprise requires hard work, dedication, and perseverance. However, more effort may be needed to stand out from the competition; this is where imagination comes in handy. Thinking outside the box allows you to be creative and unconventional when growing your small business. In this blog post, we’ll explore how you can use your imagination to grow your small business.

1. Start with a Mindset Shift 

The first step to thinking outside the box is to shift your mindset. Instead of thinking in terms of limitations, start thinking about possibilities. Let go of your preconceived notions about what’s possible and what’s not. By opening up your mind to new ideas and approaches, you can generate new solutions to old problems.

Try asking yourself, “What if…?” or “How might we…?” These open-ended questions can help you break free from conventional thinking and develop new and innovative ideas. For example, if you own a restaurant, you might ask yourself, “What if we offered a vegan menu?” This exercise could help you tap into a growing market of health-conscious diners.

2. Embrace Creativity 

Imagination and creativity go hand in hand. To think outside the norm:

  1. Allow yourself to experiment with new ideas and approaches.
  2. Don’t worry about what may or may not happen.
  3. Be open to taking risks and trying new things, even if they don’t always work out.

One way to embrace creativity is to encourage brainstorming sessions with your team. During these sessions, encourage everyone to share their ideas, no matter how wild or unconventional they may seem. Try to generate as many new ideas as possible and scale them down to the most feasible and likely to produce results.

Another way to foster creativity is to expose yourself to new experiences and perspectives. Be bold, attend networking events outside your industry, and seek opportunities to learn from other successful entrepreneurs. You allow your creativity to flow when you’re open to new ideas and perspectives.

3. Challenge Assumptions
Thinking Outside the Box

Sometimes, the biggest obstacle to thinking outside the box is our assumptions. We may assume that certain things are impossible or that specific approaches won’t work. However, challenging these assumptions allows us to open up new possibilities and generate fresh ideas.

For example, if you run a retail store, you might assume that your customers only want to shop in person. However, by challenging this assumption, you might come up with the idea of offering online shopping or curbside pickup. Thinking outside the box could help you reach new customers and increase sales.

4. Focus on Customer Needs 

One of the keys to growing a small business is to focus on the needs and wants of your customers. Consider how you can best customize your products or services to meet their needs by understanding their pain points and desires.

To do this, start by talking to your customers. Ask them what they like about your business, what they don’t like, and what they want to see more of. Customers offer valuable insights into how you can improve a product or service to serve them better. 

Another way to focus on customer needs is to observe their behavior. Look for patterns in their shopping habits, preferences, and complaints. Start identifying areas where you can improve your small business and meet their needs.

5. Look for Inspiration Everywhere 

Finally, to think outside the box, you need to be open to inspiration from all sources. Start looking for ideas and inspiration everywhere you go, from other small businesses in your industry to entirely unrelated fields.

For example, it’s common for hair studios to look to fashion trends for inspiration on new hairstyles and color palettes. Draw inspiration from successful restaurants on how they market their menu items or create a unique atmosphere. By looking beyond your industry, you can gain new insights and ideas to help you stand out from the competition.

Another way to find inspiration is to tap into your passions and interests. Think about other skills or talents and hobbies that inspire your creativity. How might you incorporate these interests into your small business? For example, you might host live music events at your café or restaurant if you love music.

In Summary – Small Business

Imagination is a powerful tool for small business owners. Start brainstorming to generate fresh ideas, solve old problems, and take your business to new heights. To harness the power of imagination, start by shifting your mindset, embracing creativity, challenging assumptions, focusing on customer needs, and looking for inspiration everywhere. With these strategies in place, you can build a thriving small business that stands out from the competition and delivers real value to your customers.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want like to work together, don’t hesitate to reach out!

How Pursuing your Hobbies Improves Entrepreneurial Performance

Entrepreneurship is a journey that requires dedication, persistence, and creativity. An entrepreneur’s success depends on various factors, including their skills, experience, and ability to adapt to change. It also boils down to my primary goals of why you want to take on entrepreneurship in the first place. Pursuing hobbies can play a significant role in improving entrepreneurial performance. This article will explore how hobbies can help entrepreneurs succeed and thrive in their businesses.

Hobbies can be a source of inspiration

Entrepreneurship requires creativity and innovation, and pursuing hobbies is an excellent source of inspiration. Hobbies provide a break from the daily work routine and allow entrepreneurial to explore new ideas and perspectives. For example, if an entrepreneur is passionate about photography, they may use their camera to capture unique moments and objects that can inspire new product designs or marketing strategies. Hobbies can also help entrepreneurs explore new interests and hobbies that can be turned into profitable business opportunities. For example, if an entrepreneur enjoys cooking, they can start a food-related business such as a restaurant or catering service.

Hobbies can improve mental health

Entrepreneurship can be stressful, and pursuing hobbies can help entrepreneurs manage their stress levels and improve their mental health. Hobbies can provide an outlet for stress, allowing entrepreneurs to relax and unwind. Indulging in a hobby frequently and consistently can help them return to work feeling refreshed and energized. Hobbies can also improve mental health by providing a sense of accomplishment and satisfaction. Entrepreneurial who pursue hobbies can set goals and achieve them, boosting their confidence and self-esteem. When your mental health is in check, you can overcome challenges and setbacks in your businesses.

Hobbies can improve time management skills

Entrepreneurship requires effective time management skills, and pursuing hobbies can help entrepreneurs develop these skills. Hobbies require time and commitment, and entrepreneurs must learn to balance their pursuits with their work responsibilities. Indulging in hobbies helps when it comes to being able to prioritize their tasks and manage their time more effectively. Pursuing hobbies can also help entrepreneurs learn to be more efficient with their time. For example, if an entrepreneur enjoys running, they may learn to run faster and more efficiently, which can translate into improved productivity in their business.

Hobbies can improve networking opportunities

Networking is essential for entrepreneurial, and pursuing hobbies can provide opportunities to network with like-minded individuals. Hobbies can unite people and create community, leading to valuable connections and relationships. For example, if an entrepreneur is passionate about hiking, they may join a local hiking group and meet other business owners who share their interest. This can lead to potential partnerships, collaborations, or even mentorship opportunities.

Hobbies can improve creativity and problem-solving skills

Entrepreneurship requires creativity and problem-solving skills, and pursuing hobbies can help entrepreneurs improve these skills. Hobbies provide a space for entrepreneurs to experiment and explore new ideas, which can help them become more creative in their businesses. For example, if an entrepreneur enjoys painting, they may experiment with different colors and techniques, which can inspire new marketing strategies or product designs. Hobbies can also help entrepreneurs develop problem-solving skills by challenging them to solve difficult or complex problems.

Hobbies can improve work-life balance

Entrepreneurship can be all-consuming, and pursuing hobbies can help Entrepreneurial achieve a better work-life balance. Hobbies provide a sense of fulfillment and enjoyment outside of work, which allows entrepreneurs to avoid burnout and improve their overall well-being. For example, if an entrepreneur enjoys playing a musical instrument, they may schedule regular practice sessions to unwind after a long work day. This can help them disconnect from work and improve their mental and emotional health.

Recap Entrepreneuria

In conclusion, pursuing hobbies can play a significant role in improving entrepreneurial performance. Hobbies can inspire and improve mental health, time management skills, networking opportunities, creativity, problem-solving skills, and work-life balance. As such, Entrepreneurial should not view hobbies

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Small Business Big Growth: Techniques for Scaling Your Online Venture

It is no doubt that small business ownership has increased over the past five years, and small business growth will continue to rise over the next few years. According to the latest statistics shared by Oberlo, “there are 33.2 million small businesses in the US, which account for 99.9 percent of all US businesses (SBA, 2022).”

Additional stats from the Small Business Administration (SBA) states those small businesses alone account for nearly half of all private-sector employment. While starting a small business is difficult, scaling it is even more challenging. In the digital age, the proper techniques can make scaling an online business easier. Today, we’ll cover some of the most effective techniques for scaling your online venture.

Conduct Market Research for Business

Market research is a crucial step in scaling your online venture. You need to understand your customer’s needs and preferences and the competition in the market. Market research allows you to identify new opportunities and stay competitive. You can use various tools to conduct market research, such as online surveys, focus groups, and social media listening tools. This data will provide insights into your target audience, including their demographics, interests, and buying habits.

Build a Strong Brand

Branding is crucial when it comes to scaling your online venture. A strong brand will help you stand out in a crowded market and build customer loyalty. You must develop a unique brand identity and message that captures the attention of your intended audience. This includes creating a logo, designing a website, and developing a brand voice. Consistency is key in branding, so keeping your brand messaging consistent is crucial.

Develop a Content Marketing Strategy

Content marketing is a great online tool to increase traffic and brand awareness. Creating high-quality, relevant, and engaging content can attract new customers and retain existing ones. You can use various types of content, such as blog posts, videos, infographics, and social media posts. Focus on optimizing your content for search engine optimization and create shareable content for social media.

Optimize Your Website for Search Engines
Small business scaling tips

Search engine optimization (SEO) is vital to ensure your site is visible online, preferably on the first page of Google. You can attract more organic traffic and potential customers by improving your website’s visibility in search results. SEO includes techniques like keyword research, on-page optimization, link building, and content creation. Make sure that your website is mobile-friendly, has a fast loading speed, and is secure.

Leverage Social Media

Social media is an essential tool for scaling your online venture. You can easily engage with your customers by leveraging social media platforms. You can use various social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Ensure you create a social media strategy that makes sense for your customer base – post relevant and valuable content that invites them to interact and engage. Use social media to promote your products or services, share your content, and interact with your followers.

Invest in Paid Advertising

Paid advertising is a great way to scale your online venture quickly. By investing in paid advertising, you can reach a wider audience and increase your visibility in search results. You can use various types of paid advertising, on and offline, to expand your reach. Set a budget for your paid advertising campaigns and track your results to optimize your ROI.

Implement Email Marketing

Email marketing is excellent for nurturing leads and updating your customers on new developments. You can engage with your customers and build long-term relationships by creating targeted email campaigns. Promote your products or services, offer discounts or special deals, and provide valuable content. Make sure that your emails are personalized, relevant, and engaging.

Hire a Virtual Assistant

As your online venture grows, you may need additional help to manage your business. Virtual assistants can help scale your business without hiring full-time employees. A virtual assistant can handle various tasks, such as customer service, social media management, content creation, and administrative tasks. Make sure you hire a virtual assistant with the right skills and experience to meet your business needs.

Expand Your Product or Service Offerings

Expanding your product or service offerings is another effective way to scale your online venture. You can attract new customers and increase revenue by offering new products or services. You can conduct market research to identify new opportunities and develop a plan to introduce new offerings. Make sure that your new offerings align with your brand and target audience.

Focus on Customer Service

Customer service is crucial when it comes to scaling your online venture. Excellent customer service can help you retain and attract new customers through word-of-mouth referrals. Ensure you have a customer service strategy, including processes for responding to customer inquiries, resolving issues, and collecting feedback. You can use various tools like live chat, chatbots, and customer service software to streamline your customer service operations.

In Summary

Scaling your online venture requires a combination of strategies and techniques. By conducting market research, building a solid brand, developing a content marketing strategy, optimizing your website for search engines, leveraging social media, investing in paid advertising, implementing email marketing, hiring a virtual assistant, expanding your product or service offerings, and focusing on customer service, you can grow your online business and achieve long-term success. Make sure that you regularly assess your progress and adjust your strategies to meet your changing business needs. With the appropriate methods, it is possible to transform your small business into a significant success.


Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!

The Power of Connection: How Strong Client Relationships Can Elevate Your Entrepreneurial Venture

Most entrepreneurs measure success by their ability to generate profits and their client relationships. While profits and relationships do account for a large amount of entrepreneurial success, entrepreneurs also need to prioritize creating solid connections with their customers to stand out from the competition. Today, we are exploring the incredible power of connection and how strong client relationships can elevate your entrepreneurial venture.

Why Strong Relationships Are Important 

Building strong client relationships is essential for several reasons:

  1. It increases customer loyalty, which can lead to repeat business and referrals.
  2. It helps entrepreneurs gain valuable insights into their client’s needs and preferences, which can be used to improve their products or services.
  3. It provides a competitive advantage, as customers are more likely to choose a business they have a connection with over a competitor they do not.

How to Build Strong Relationships 

Now that we understand the importance of solid relationships, let’s explore some strategies for building them:

1. Communicate effectively

Effective communication is critical to building strong relationships. Entrepreneurs should inform clients about their products or services, respond promptly to their inquiries and concerns, and provide personalized attention.

2. Provide excellent customer service 

Providing excellent customer service is another important factor in building strong client relationships. Entrepreneurs should be responsive, helpful, and friendly when dealing with clients. They should also be willing to go above and beyond to solve their clients’ problems and make their experience as positive as possible.

3. Build trust 

Trust is essential in any relationship, including client relationships. Entrepreneurs can build trust by being transparent and honest in their dealings with their clients. They should also deliver on their promises and ensure their clients are satisfied with their products or services.

4. Show appreciation

Showing appreciation to clients is another effective way to build strong relationships. Entrepreneurs can do this by thanking their clients for their business, sending personalized notes or gifts, or offering exclusive discounts or promotions.

5. Stay in touch 

Staying in touch with clients is important to maintain strong relationships. Entrepreneurs can do this by sending regular updates about their products or services, offering helpful tips or advice, or simply checking in to see how their clients are doing.

The Benefits of Strong Client Relationships 

Building strong client relationships can have several benefits for entrepreneurs, including:

    1. Increased customer loyalty: Strong client relationships lead to increased customer loyalty, which can translate into repeat business and referrals.
    2. Improved customer retention: By understanding their client’s needs and preferences, entrepreneurs can improve their products or services, improving customer retention.
    3. Competitive advantage: Building strong client relationships can give entrepreneurs a competitive advantage, as customers are more likely to choose a business they have a connection with over a competitor they do not.
    4. Positive reputation: Entrepreneurs who prioritize building strong client relationships are more likely to have a positive reputation in the industry, which can lead to new business opportunities and partnerships.


Strong relationships are essential for entrepreneurs who want to succeed in today’s business world. By following the strategies outlined in this article, entrepreneurs can build trust, loyalty, and appreciation with their clients, improving customer retention, a competitive advantage, and a positive reputation. Building strong client relationships requires time and effort, but the benefits are well worth it in the long run.


Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you want to work together, don’t hesitate to reach out!