This awesome book by Dharmesh Shah really nails down well the principle that reeling your customer IN instead of wasting so much effort putting together a message to push OUT is the way to go in this economy where technological awe is the norm. Improving your rankings in Google, getting more traffic with your own or outsourced writing, and using social media sites like Twitter and Pinterest are going to be mandatory skills forever now. The rules have changed so much that most businesses who don’t follow them will be lost trying the old fashioned, outbound methods. This book on getting found will fast forward you to productivity and show you the ropes on ways to get customers to find your products that are truly revolutionary.
