Social media ads and sponsored content are great for marketing your products. However, it doesn’t always work. And as an entrepreneur, you’re probably wondering if there are other strategies to help you promote your brand and ultimately, sell more products.
The answer is cross-promotion.
Cross-promotion is basically “co-marketing,” and it means teaming up with another business to craft a promotion that benefits you both. By utilizing another medium or channel, you can promote your products and services to new markets. The beauty of cross-promotion is that it’s not only powerful, but it’s also an inexpensive way to generate more sales.
Here are some ways you can cross promote your brand:
Collaborate with non-competing brand
Start by finding a business who is not a direct competitor of yours but sells a product that complements your product. By tapping into their established community, you get more qualified leads. And you can do the same for them. Some ideal prospects would be other local businesses or social media influencers.
Collaborate with influencers
While we’re on the topic of influencers, cross-promoting to each other’s audiences could prove to be mutually beneficial. If you’re a local business, look for an influencer who has the attention of your local community.
The influencer could mention your business in a Tweet, a Facebook or Instagram post, or on their blog. Remember that depending on the influencer’s following and reach, you may have to shell out. There’s more than one way to compensate an influencer but think along the lines of cash, exclusive access to your events, product gifting, or promotion of their platform by your brand.
Co-promote on social media
Together, you can co-promote your brands on social media. If you both have an established social media presence, you have the opportunity to win more followers thanks to the increased visibility that cross-promotion will bring.
It can be as simple as crafting messages that relate to each other’s audiences through a shout out that will get each other’s followers to pay attention to both your brands.
Co-produce a newsletter
The trick is to find a way to tie your brands together that seems natural. Some brands organically mesh while you may need to get creative if your two companies wouldn’t otherwise be seen together in a typical setting.
By cross-promoting each other’s products or services through newsletter campaigns, you both benefit from the other’s email list.
Cross-promote through content marketing
If content marketing isn’t a part of your digital marketing strategy, it should be. Consumers consume cast amounts of content each day, looking for the solutions to their questions. When you produce content that is compelling and relevant regularly, you’re getting placing yourself as a leader in your industry.
Cross-promote using your content by adding links in your content that will lead them to websites that you may want to link back to you. Don’t forget to email them to let the content manager you’ve linked to their site. You never know, but they may return the favor.
Do you already have prospects for your co-promotion strategy? Good luck!
