When you are working up presentation ideas for whatever you want to market under the sun, it’s no secret that people have to like the way your images and appearance look. But there is an entire science that lies beneath just the first few thoughts any marketer has about visually appealing goods. Yes, your models and people can be attractive, but what about the WordPress theme, templates, colors, and text? What we have learned from many of our cohorts in media is that it only takes 1/10 of a second for people to form an opinion about your character, and websites are absolutely no different! We predict that that time frame is only going to get tighter, with some publications and bloggers claiming that web designers only have 50ms to make an impression. Even though that’s not a lot of time, there is plenty of positive news, and a lot of it is regarding the solution to appeal to a wide variety of viewers and tactics you can use.
What the most prominent names in the industry have decided is that the first impression depends on a lot of factors, but can be narrowed down just like any other. Key studies in this arena watched eye movement, how long participants took to focus on certain parts of a URL, and the menu, logo, images, and social media icons were the main focus. Many hours of research show that users spend about 6 seconds on a logo before moving on, the most important part, or “header” of a website. The main navigation menu takes a close second, also capturing an average mean time of about 6 seconds by the browser’s eye. The search bar is also a very important component of your website, where users can quickly look for what it is they are on the detective hunt for. When you are dealing with clothing and items in the fashion realm, also realize that first impressions in the web realm are 94% about design. Whether or not the layout is busy, half of all users surveyed say that typography, font sizes, color schemes are the most important things to them.
What most demographics that come out clearly in the wash tell us is that if people instantly like your website, they are willing to compensate for a few hiccups or misgivings down the line. The saying that the “above the fold” area is the most important really rings true, as the first second spent on the website is the most important. Bounce rates and subscription numbers are really the key elements to measure how the website is doing, and making things appealing visually are of utmost importance. Many website owners that we have talked to tell us that blue and green colors in web schemes attract browsers to stay, while other genres like the tones of red and black to convey their idea.
When dealing with a website, visual design and usability are the two most key assets, and it can take a few tweaks to get the idea perfect. In the fashion realm, most frames are best conveyed with the typical image that goes full screen when you hover over it or click on it, and shows you a boutique style image with goods for sale displayed. If the goods you are displaying are visually interesting, your target market will more than hover, they will be engaged and intrigued. The task of taking them happily through the shopping cart process and beyond is imperative, but you can do it with the perfect combination of design and above normal caliber engaging content.
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