Digital Marketing is always evolving and there are always new and exciting tools being introduced in the market to make digital marketing more effective. If you have a business, you need to know which of these tools can help you be the best that you can be. The right tools can help you stay updated with the latest trends, help you get organized, and can optimize your efficiency. Here are some tools you need check out this 2018:
Flock is a communication app for teams. Flock allows you to bring your team together to chat, share information, meet via video conferencing and push efficiency by using its productivity features. You can even integrate all your apps in a single platform. Once you sign up, you can create one big team and hubs for smaller teams. Flock is also faster, slicker and has a more intuitive interface compared to other team communication tools.
Sendy is one of the hottest tools in email marketing today. It’s a self-hosted email newsletter application backed by Amazon’s Simple Email Service. Sendy allows you to send attractive emails easily to your email audience and receive a detailed performance report afterward. And the best part is, it’s a lot cheaper than other email marketing apps in the market. You can send 20,000 emails for only $2! If you have less than that, let’s say you only have 10,000 subscribers, the cost can go down to $1. Now, that’s a deal you won’t find anywhere else.
Do you get frustrated when your website visitors suddenly leave and don’t convert? When you have a business website you want to find out why people are leaving your site. Ptengine is a heat map application that records every visit, click, scroll on your site and turns the data into a heat map to help you visualize at what point your customers are abandoning your site. Are they leaving because of usability problems? Pricing problems? Do they find the copy confusing? Once you’ve identified the issue, you can now make adjustments on your site and convert customers better.
Google Trends is a unique tool because it lets you know what people are searching for every day on Google Search. According to statistics, there are 3.5 billion users on Google Search daily and over 50,000 searches every second. Among the 50,000 searches, as much as 20% are from new users, which means that there’s always something new to discover. Google Trends can sift through all the searches and show you, by using keywords, what’s trending worldwide. It will give you an insight on what consumers are really looking for and predict market trends. To see the data, all you need to do is type a keyword or the industry name and press “Enter.” It’s that easy.
Now that you know some of the best tools you can use this year, give one of them a spin and let us know what you think.